Long. Live. ASAP

In May 2011, Rocky quit selling drugs and decided to focus on his rap career.[2] When he released a music video for his song "Purple Swag", it garnered Internet buzz and attention from record labels, despite negative feedback from his native hip hop scene in New York.[2] He was courted by several labels, including the RCA-distributed Polo Grounds Music.[3] However, he held off from any deal with a label, instead wanting to explore other pursuits.[3] Rocky and Polo Grounds president Bryan Leach, also a Harlem native, subsequently spent time talking about music and lifestyles.[3]

In August 2011, Rocky following a music video for the song "Peso", which first appeared on internet blogs and eventually received radio airplay on New York City's Hot 97.[2] The song also earned him respect in the New York scene, of which he later said, "It bring a tear to my eye to see native New York people give me my props because New York is stubborn and arrogant".[2] After a bidding war among labels, Rocky signed a record deal with Polo Grounds and RCA on October 14,[3][4] a week after RCA's parent label, Sony Music, absorbed Jive, J and Arista into RCA itself.[5] It was worth $3 million, with $1.7 million for his solo work and $1.3 million to fund his company ASAP Worldwide.[6] Rocky said that he sought a "bigger platform" for him and his collective with the deal.[4] His first studio album will be planned to be under the deal, but it allowed him to continue releasing mixtapes through RED Distribution.[4]

The album was to be officially released on September 11, 2012, but was pushed back to Halloween 2012,[11][12] then delayed further,[13] to the first quarter of 2013, to put finishing touches on it;[14] copyright holders have stalled to grant permission for the use of particular samples on the album, and Rocky refuses to omit them.[15] With MTV, Rocky said on the topic: "The issue with my album is I got things on it that's so out of this world that it's taking so long to get mastered. That's the issue, and I refuse to take anything off. It's complete. Everything is being mastered and cleared right now...It's just so hard to get things cleared, because you got to find people to clear samples."[14]

In 2012, Rocky embarked on his Long. Live. ASAP tour with Schoolboy Q and Danny Brown. The tour was designed to promote the album when it was scheduled for a September release date.[16][17][18]

On December 3, 2012, while premiering his video for "Fuckin Problems", ASAP announced that his album would be released on January 15, 2013.[19] A music video for the album's title track premiered on MTV on December 23, 2012.[20] To celebrate his album release he performed at The Hole in downtown New York City along with his group ASAP Mob. His iPhone was also stolen at the event.[21]

The album's lead single, "Goldie", was released on April 30, 2012.[22] The song was produced by Hit-Boy.[23] For the song, Hit-Boy wanted to play-off Rocky's laid-back style of rapping, accompanied by intentional vocal distortions, to produce a sound bordering along comatose. Beneath the beat, Hit-Boy added a reverberating chant meant to add a sinister atmosphere to the track.[23] "Goldie" peaked at number 65 on the US Hot R&B/Hip-Hop Songs.[24] On May 3, 2012, the music video was released for "Goldie".[25]

On October 25, 2012, Rocky and Kendrick Lamar premiered the album's second single, "Fuckin' Problems", live on tour in Oakland, California.[26] The song features guest appearances from rappers 2 Chainz, Kendrick Lamar and Drake. The song charted on the US Billboard Hot 100, peaking at number eight. Billboard labeled the production on the record's second single, "Fuckin' Problems", as a "new scorcher".[27] To produce the beat, Rocky recruited Noah "40" Shebib, who co-produced it along with Drake under the pseudonym C. Papi.[27] On December 4, 2012, the music video was released for "Fuckin' Problems" featuring 2 Chainz, Kendrick Lamar and Drake.[19]

"Wild for the Night" was first released as the album's second promotional single on January 11, 2013.[28] The single listed both Skrillex and Birdy Nam Nam as featured guests, although the only guest listed on the album is Skrillex who produced the track along with Birdy Nam Nam and later remixed it with Rocky as Lord Flacko.[28][29] On March 26, 2013, the song was officially released to rhythmic crossover radio as the album's third single.[30] The music video for "Wild for the Night" was released on March 26, 2013, and was shot in the Dominican Republic with Skrillex and featured cameos from the ASAP Mob.[31] The song has since peaked at number 82 on the Billboard Hot 100.[32]

The album's fourth and final single, "Fashion Killa", was released on June 17, 2013.[33] On September 25, 2013, the music video for "Fashion Killa" premiered on 106 & Park.[34] In November 2013, "Fashion Killa" was serviced to rhythmic contemporary radio in the United States.[35]

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	7.0/10[40]
Metacritic	75/100[41]
Review scores
Source	Rating
AllMusic	[42]
The A.V. Club	B+[43]
Entertainment Weekly	A[44]
The Guardian	[45]
Los Angeles Times	[46]
MSN Music (Expert Witness)	B+[47]
NME	7/10[48]
Pitchfork	8.5/10[49]
Rolling Stone	[50]
Spin	5/10[51]

Long. Live. ASAP was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 75, based on 40 reviews.[41] Aggregator AnyDecentMusic? gave it 7.0 out of 10, based on their assessment of the critical consensus.[40]

Chris DeVille of The A.V. Club called it "an aesthetic marvel, fully realized and unmistakably distinct".[43] Simon Vozick-Levinson of Rolling Stone wrote that it "ups the ante" musically "without losing what made the [mixtape] compelling".[50] Pitchfork's Jayson Greene praised Rocky's "malleability", writing that he "sounds natural in every setting", and called the album "a triumph of craft and curation, preserving Rocky's immaculate taste while smartly upgrading his sound".[49]

Kyle Anderson of Entertainment Weekly viewed that Rocky turns "radio-baller clichés ... into contagious comic relief",[44] and Simon Price of The Independent wrote that "Rocky's rhymes are believable when reminiscing about growing up poor. And when he slides into sexism, at least he's funny with it".[52] AllMusic's David Jeffries described him as "rap's Jim Morrison, offering an accessible, attractive, and brutish journey into darkness while remaining true to his spirit".[42] Chris Kelly of Fact commented that he has "an ear for captivating beats whose lyrical shortcomings can be glossed over with healthy servings of charisma and panache".[53] Lucy Jones from NME stated that "Rocky's debut is full of superb moments and offers a rich tasting menu of unique sounds".[48] In a mixed review, Slant Magazine's Jesse Cataldo felt that the album still finds Rocky "routinely underplaying material that demands a strong anchoring presence and refusing to push his lyrical focus beyond the usual hackneyed tropes".[54]

Alexis Petridis of The Guardian called its music "frequently thrilling", but found the lyrics occasionally "boring".[45] David Amidon from PopMatters found it relatively "safe" compared to other "cloud rap" offerings and stated, "He's still a great talent vocally, but it remains to be seen if he can match his voice with his pen".[55] Andrew Nosnitsky of Spin found Rocky's lyrics superficial and clichéd, writing that "there's no personal narrative or identity here to compensate for the hollowness of his craft".[51] Writing for MSN Music, Robert Christgau said "the beat hooks" only on "six highly listenable, casually unmatched tracks" and wrote of Rocky, "Skillfully but never dazzlingly, congenially but never charismatically, with entertainment value added by a screwed-and-chopped alter ego, Rocky raps over the music without saying a damn thing older, meaner, and sharper rappers haven't said before".[47]

Long. Live. ASAP debuted at number one on the US Billboard 200, with 139,000 album-equivalent units and 139,000 copies in pure album sales in its first week.[60] As of April 17, 2013, the album had sold 312,000 copies in the United States.[61] As of April 30, 2015, the album has sold 518,000 in the United States.[62] On October 16, 2019, the album was certified double platinum by the Recording Industry Association of America (RIAA) for shipments of 2,000,000 units in the United States.[63]

Notes

• ^{^[a]} signifies a co-producer
• ^{^[b]} signifies an additional producer
• "LVL" features uncredited vocals from American indie rock band Haim[64]

Sample credits

• "Fuckin' Problems" contains a sample of "Quit Hatin'", written and performed by Aaliyah; and an interpolation of "Shimmy Shimmy Ya", performed by Ol' Dirty Bastard.
• "1 Train" contains a sample of "Senen", written and performed by Assala Nasri.
• "Fashion Killa" contains a sample of "Mr. Yeah", written by Terius Nash and Christopher "Tricky" Stewart, and performed by The-Dream.
• "Jodye" contains a sample of "Destruction" (from the Breath of Fire IV soundtrack), performed by Yoshino Aoki.
• "Ghetto Symphony" contains a sample of "Psychobabble", written by Guy Sigsworth, Imogen Heap and Peter Chill, and performed by Frou Frou.
• "Angels" contains a sample of "Headlock", written and performed by Imogen Heap.

Credits for Long. Live. ASAP adapted from AllMusic.[65]

• List of number-one albums of 2013 (Canada)
• List of Billboard 200 number-one albums of 2013
• List of Billboard number-one R&B/hip-hop albums of 2013
• List of Billboard number-one rap albums of 2013
• List of UK R&B Albums Chart number ones of 2013

• "Decoded: A$AP Rocky 'Long.Live.A$AP'". at Life+Times