The World Is Yours (Rich the Kid album)

The World Is Yours is the debut studio album by American rapper Rich the Kid. It was released on March 30, 2018, by Interscope Records and Rich Forever Music.[1] The album features guest appearances from Rich Forever Music labelmate Jay Critch, alongside Chris Brown, Kendrick Lamar, Lil Wayne, Khalid, Rick Ross, Swae Lee of Rae Sremmurd, Trippie Redd, and Quavo and Offset of Migos, among others.

The World Is Yours
Studio album by
Rich the Kid
ReleasedMarch 30, 2018
Studio
Various
  • Platinum (New York City, NY)
  • Quad (New York City, NY)
  • The Cutting Room (New York City, NY)
  • Jungle City (New York City, NY)
  • Paramount (Hollywood, CA)
  • 5 Star Productions (Atlanta, GA)
  • Interscope (Santa Monica, CA)
  • Windmark (Santa Monica, CA)
  • No Excuses (Santa Monica, CA)
  • CBE (Santa Monica, CA)
  • The Hit Factory (Miami, FL)
  • Chalice (Hollywood, CA)
  • SremmLife (Los Angeles, CA)
Length49:49
Label
Producer
Rich the Kid chronology
Rich Forever 3
(2017)		 The World Is Yours
(2018)		 The World Is Yours 2
(2019)
Singles from The World Is Yours
  1. "New Freezer"
    Released: September 26, 2017
  2. "Plug Walk"
    Released: February 9, 2018
  3. "Dead Friends"
    Released: March 26, 2018
  4. "Leave Me"
    Released: July 13, 2018

The World Is Yours was supported by four singles: "New Freezer" featuring Kendrick Lamar, "Plug Walk", "Dead Friends" and "Leave Me". The album received generally favorable reviews and was platinum by the RIAA on March 9, 2020.

Background

On February 5, 2018, in an interview with XXL, Rich the Kid remarked on the album's expectation, by stating;[2]

"This will be the greatest album of 2018. Best hip-hop album—you heard it here! There's no other rapper that will drop a better album than me. No one."

On February 9, 2018, in an interview with Zane Lowe on Beats 1, Rich the Kid mentioned Kendrick Lamar, Khalid, Lil Wayne, Jay Critch, Famous Dex as guest features on the album.[3] The album's official release date was revealed on February 21, 2018.[4]

On February 23, 2018, shortly after his appearance at the 2018 Brit Awards with Kendrick Lamar, Rich the Kid revealed his debut album's title.[5] On February 28, 2018, the album's cover art was unveiled via Twitter.[6]

Artwork

The album's artwork features Rich the Kid donning a white suit and a silk button-up, and a slew of chains while holding stacks of cash in hand. He stands in an unknown location surrounded by a forest environment.[6][7]

The title of the album comes from the film Scarface in Tony Montana's mansion. Along with the name, other elements of the album cover reflect other parts of the film.[8]

Singles

The album's lead single, "New Freezer" featuring Kendrick Lamar was released for streaming and digital download on September 26, 2017, shortly after premiering on Zane Lowe's Beats 1 radio.[9] The Dave Free and Jack Begert-directed music video was released on October 30, 2017.[10]

The album's second single, "Plug Walk" was released on February 9, 2018, following the same roll-out as the former.[11] The Daps-directed music video was released on March 5, 2018.[12]

The album's third single "Dead Friends" was released on March 26, 2018, following the continuous roll-out.[13] The music video was released on April 23, 2018, and it was directed by Rich the Kid himself.[14]

Promotional singles

The album's lead promotional single, "Early Morning Trappin" featuring Trippie Redd was released on March 15, 2018.[15]

Controversy

On February 27, 2018, Rich the Kid went on Instagram Live to preview a new track called "Dead Friends", which fans and commentators labeled a diss song aimed at Lil Uzi Vert.[16]

Critical reception
Professional ratings
Review scores
SourceRating
HipHopDX3.6/5[17]
HotNewHipHop77%[18]
Pitchfork6.6/10[19]

Scott Glaysher in a review for HipHopDX gave the album a 3.6/5 and said "The World Is Yours won't have Rich leading the league but it does show his potential and willingness to grow as an artist the new generation of viral hit-driven rappers. If Rich can continue to craft hot singles and wean himself away from leaning on big-name talent, he may actually find rap's globe nestled in his pocket."[17]

Commercial performance

The World Is Yours debuted at number two on the US Billboard 200 with 59,000 album-equivalent units, of which 6,000 were pure album sales.[20] In its second week, the album dropped to number eight on the Billboard 200 and moved another 36,499 album-equivalent units.[21] By December 2018, the album has earned 620,000 album-equivalent units in the United States. On March 9, 2020, the album was certified platinum by Recording Industry Association of America (RIAA) for combined sales and album-equivalent units of over a million units.[22]

Track listing

Credits adapted from the album's liner notes, Tidal, ASCAP, XXL, and Instagram.[23]

No.TitleWriter(s)Producer(s)Length
1."World Is Yours"
Cassius Clay2:43
2."New Freezer" (featuring Kendrick Lamar)
Jayne3:11
3."No Question" (featuring Future)
4:11
4."Leave Me"
  • Roger
  • Dickinson
3:02
5."Plug Walk"
  • Roger
  • Grant Dickinson
  • Lab Cook
  • Taz Taylor[b]
  • JR Hitmaker[b]
2:55
6."Too Gone" (featuring Khalid)
3:04
7."Made It" (featuring Jay Critch and Rick Ross)
3:29
8."Drippin" (featuring Chris Brown)
  • Lab Cook
  • Big White[b]
3:21
9."Lost It" (featuring Quavo and Offset)
4:32
10."End of Discussion" (featuring Lil Wayne)
Kryysun3:56
11."Early Morning Trappin" (featuring Trippie Redd)
3:21
12."Small Things"
  • Roger
  • Dickinson
  • Kim Candilora II
  • Danny Snodgrass
  • Lab Cook
  • KC Supreme[b]
  • Taz Taylor[b]
3:07
13."Listen Up"
  • Roger
  • Curtidor Flores
  • Danny Wolf
  • LMC[b]
2:56
14."Gargoyle" (featuring Swae Lee and Offset)
Whatlilshoddysay3:10
15."Dead Friends"
2:51
Total length:49:49

Notes

  • ^[a] signifies an additional producer.
  • ^[b] signifies an uncredited co-producer.
  • "World Is Yours" features uncredited background vocals from Cassius Clay.
  • "Leave Me" doesn't appear on the physical version.

Personnel

Credits adapted from the album's liner notes and Tidal.[23]

Technical

  • Michael "MikFly" Dottin – mixing (all tracks), recording (tracks 3-5, 7, 10-12, 14)
  • Chris Guevara – recording (tracks 1)
  • Jeff Ramirez – recording (tracks 2)
  • Zeke Mishanec – recording (track 2)
  • Eric Manco – recording (track 3)
  • Marlon "Mooch" Adams – recording (tracks 6, 8, 10)
  • Eddie "eMIX" Hernandez – recording (track 6)
  • Patrizio Pigliapoco – recording (track 7)
  • Gavin Finn – recording (track 8)
  • Dex Randall – recording (track 9)
  • Jeff Edwards – recording (track 9)
  • Randy Lanphear – recording (track 13)
  • Jaycen Joshua – mixing (track 13)

Miscellaneous

  • Alex Loucas – photography, art direction
  • Travis Brothers – design

Charts

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[43] Gold 40,000‡
United States (RIAA)[44] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. "The World Is Yours by Rich The Kid". Apple Music. Retrieved March 15, 2018.
  2. Krastz, Roger (February 5, 2018). "Rich The Kid Plans to Drop the Greatest Album of 2018". XXL. Retrieved February 28, 2018.
  3. India, Lindsey (February 9, 2018). "Rich The Kid Confirms Chris Brown and More on Upcoming Album". XXL. Retrieved February 28, 2018.
  4. India, Lindsey (February 22, 2018). "Rich The Kid Sets Official Release Date for Debut Album". XXL. Retrieved February 28, 2018.
  5. Mojica, Nick (February 23, 2018). "Rich The Kid's Debut Album Title Is 'The World Is Yours'". XXL. Retrieved February 28, 2018.
  6. India, Lindsey (February 28, 2018). "Rich The Kid Shares 'The World Is Yours' Album Artwork". XXL. Retrieved February 28, 2018.
  7. "Rich the Kid set March release for debut album, 'The World Is Yours'". Revolt. February 28, 2018. Retrieved February 28, 2018.
  8. "Rich the Kid Taps Chris Brown, Kendrick Lamar, & Lil Wayne for Debut Album". Rap-Up. February 28, 2018. Retrieved April 10, 2018.
  9. Breihan, Tom (September 22, 2017). "Rich the Kid Enlists Kendrick Lamar for 'New Freezer': Listen". Billboard. Retrieved February 10, 2018.
  10. Kim, Michelle (October 30, 2017). "Watch Kendrick Lamar and Rich the Kid's "New Freezer" Video". Pitchfork. Retrieved February 28, 2018.
  11. "Rich the Kid Premieres "Plug Walk" and Reveals Features on Debut Album". Complex. February 8, 2018. Retrieved February 28, 2018.
  12. India, Lindsey (March 5, 2018). "Rich The Kid Befriends an Alien in "Plug Walk" Video". XXL. Retrieved March 7, 2018.
  13. Cowen, Trace William (March 26, 2018). "Rich the Kid Drops Full Version of Lil Uzi Vert Diss "Dead Friends"". Complex. Retrieved March 26, 2018.
  14. "Rich the Kid Buries Lil Uzi Vert Look-Alike in "Dead Friends" Video". Complex. Retrieved 6 January 2022.
  15. Walker, Joe (March 15, 2018). "Stream Rich The Kid and Trippie Redd's New Song "Early Morning Trappin"". OnSMASH. Retrieved March 15, 2018.
  16. Mansell, Henry (February 28, 2018). "Rich The Kid Takes Aim At Lil Uzi Vert In New Diss Track". HipHopDX. Retrieved April 24, 2018.
  17. Glaysher, Scott (April 3, 2018). "Review: Famous Features & Rich The Kid's Swag Make "The World Is Yours" A Fun Listen". HipHopDX. Retrieved April 8, 2018.
  18. Findlay, Mitch (April 4, 2018). "Rich The Kid "The World Is Yours" Review". HotNewHipHop. Retrieved April 8, 2018.
  19. "Rich the Kid: The World Is Yours". Pitchfork. Retrieved 6 January 2022.
  20. Caulfield, Keith (April 8, 2018). "The Weeknd Scores Third Consecutive No. 1 Album on Billboard 200 Chart With 'My Dear Melancholy'". Billboard. Retrieved April 9, 2018.
  21. "Hip Hop Album Sales: Cardi B's "Invasion Of Privacy" Makes Major Billboard 200 Debut". HipHopDX. 16 April 2018. Retrieved 6 January 2022.
  22. "Gold & Platinum". RIAA. Retrieved 6 January 2022.
  24. "Austriancharts.at – Rich the Kid – The World Is Yours" (in German). Hung Medien. Retrieved April 12, 2018.
  25. "Ultratop.be – Rich the Kid – The World Is Yours" (in Dutch). Hung Medien. Retrieved April 6, 2018.
  26. "Ultratop.be – Rich the Kid – The World Is Yours" (in French). Hung Medien. Retrieved April 6, 2018.
  27. "Rich the Kid Chart History (Canadian Albums)". Billboard. Retrieved April 11, 2018.
  28. "Czech Albums – Top 100". ČNS IFPI. Note: On the chart page, select 14.Týden 2018 on the field besides the words "CZ – ALBUMS – TOP 100" to retrieve the correct chart. Retrieved April 8, 2019.
  29. "Danishcharts.dk – Rich the Kid – The World Is Yours". Hung Medien. Retrieved April 11, 2018.
  30. "Dutchcharts.nl – Rich the Kid – The World Is Yours" (in Dutch). Hung Medien. Retrieved April 6, 2018.
  31. "Rich the Kid: The World Is Yours" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved April 8, 2018.
  32. "Offiziellecharts.de – Rich the Kid – The World Is Yours" (in German). GfK Entertainment Charts. Retrieved April 6, 2018.
  33. "Irish-charts.com – Discography Rich the Kid". Hung Medien. Retrieved April 7, 2018.
  34. "Italiancharts.com – Rich the Kid – The World Is Yours". Hung Medien. Retrieved April 7, 2018.
  35. "Charts.nz – Rich the Kid – The World Is Yours". Hung Medien. Retrieved April 6, 2018.
  36. "Norwegiancharts.com – Rich the Kid – The World Is Yours". Hung Medien. Retrieved April 7, 2018.
  37. "Swedishcharts.com – Rich the Kid – The World Is Yours". Hung Medien. Retrieved April 6, 2018.
  38. "Swisscharts.com – Rich the Kid – The World Is Yours". Hung Medien. Retrieved April 11, 2018.
  39. "Official Albums Chart Top 100". Official Charts Company. Retrieved April 7, 2018.
  40. "Rich the Kid Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved April 11, 2018.
  41. "Billboard 200 Albums – Year-End 2018". Billboard. Retrieved December 5, 2018.
  42. "Top R&B/Hip-Hop Albums – Year-End 2018". Billboard. Retrieved June 25, 2020.
  43. "Canadian album certifications – Rich the Kid – The World Is Yours". Music Canada.
  44. "American album certifications – Rich the Kid – The World Is Yours". Recording Industry Association of America.
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