Lucas Lira
Lucas Lira Soares, born on 16 April 1994, is a Brazilian YouTuber, entrepreneur, and influencer. He gained popularity through his vlogs on the YouTube channel Invento na Hora, where he showcases his daily life with humor, often featuring his partner and child. Born in Brasilia, Lira is the creator of the YouTube channel Invento na Hora, which ranks among the top 100 channels on YouTube Brazil. After high school, Lira studied web design. He previously worked as a photo editor, clerk and lottery assistant. Eventually, he decided to create the channel Invento na Hora on YouTube, launching his career as a content creator.[2][3]
Lucas Lira | |||||||||||||
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Personal information | |||||||||||||
Born | Lucas Lira Soares 16 April 1994 Brasília, Brazil | ||||||||||||
Occupations |
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Spouse | Sunaika Bruna (m.2014-2023) | ||||||||||||
YouTube information | |||||||||||||
Also known as | Lira | ||||||||||||
Channel | |||||||||||||
Years active | 2010–present | ||||||||||||
Genres |
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Subscribers | 14.2 million[1] | ||||||||||||
Total views | 3.8 billion[1] | ||||||||||||
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Last updated: 2 November 2022 |
Career
In 2010, Lucas Lira Soares wanted to be an influencer, but he did not own a camera to record videos.[4] Finally, in 2012, Lira was able to acquire a camera, which helped for him as he was able to start the channel Invento na Hora. The channel's name came from the fact that he did not plan any scripts for the videos. The name of the channel translates to "I invent on the spot". Glasses, bandanas and caps were part of the channel's early identity, though he later stopped using them.[5][6]
In 2014, Lucas Lira made an appearance on Phenomenon of the Internet, a segment on the Eliana program on SBT. This opportunity arose after one of his videos from 2013 had gone viral on the web. Although he did not win the competition, his presence generated considerable buzz and he even reached one of the top spots in Twitter's Trending Topics. This gave Invento na Hora more visibility and in November 2014, Lucas Lira reached 1 million subscribers.[7]
Because of his recognition as a YouTuber, he has participated in other television programs. These include Legendários, Programa Raul Gil and Domingo Legal.[8][9][10] In 2016, he wrote the book Minha Vida Antes do Invento na Hora. It mainly tells stories from when he was younger. In the same year, he was the winner of Entubados, a reality show for YouTubers on the Sony channel.[11][12]
As of October 2023, the Invento Na Hora channel has more than 15 million subscribers. Lira also has almost 6 million Instagram followers and over 3 million followers on X.[13][14]
Personal life
Lira has been dating fellow YouTuber Sunaika Bruna de Souza since 2014. They got engaged in 2020. They have been in several videos together since they started dating.[15] On 5 July 2020, it was announced that they were expecting their first child.[16] Their son, Noah de Souza Lira Soares, was born in February 2021.[17]
In 2015, Lucas left his parents' house and moved to São Paulo and lived there for 6 years. In 2021, he returned to Brasília.[18][19]
Filmography
Television
Year | Title | Role |
---|---|---|
2014 | Eliana Program | Participant |
2015 | Brazil Urgent | interviewee |
Panic in the Band | Participant | |
2016 | legendary | Participant[20] |
Nice Sunday | Participant[21] | |
Raul Gil Program | Participant | |
intubated | Participant[22] | |
The Night with Danilo Gentili | Guest[23] | |
2017 | TVZ | Presenter[24][25] |
Internet
Year | Title | Role |
---|---|---|
2012–2017 | Lucas Lira | himself[26][27] |
2014–present | Invento na Hora | himself[28] |
2016 | paraphernalia | Rap Singer[29] |
Whindersson Nunes | Guest | |
2020 | Flow Podcast | Guest[30] |
2021 | Eu fico loko | Guest[31] |
Video clips
Year | Title | Artist |
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2017 | No Ostentation[32] | Mc Dudu |
Awards and nominations
Year | Award | Category | Result |
---|---|---|---|
2016 | Intubated | Season 1 Winner[33] | Won |
References
- "About inventonahora". YouTube.
- "De auxiliar de informática para o YouTube: Lucas Lira comenta sucesso". Retrieved 26 March 2022.
- "7 youtubers de Brasília para se divertir e entreter no YouTube". Retrieved 26 March 2022.
- "Lucas Lira Biografia". Retrieved 26 March 2022.
- "Lucas Lira Biografia". Retrieved 26 March 2022.
- "Lucas Lira nasceu em Brasília e criou o canal Invento na Hora". 13 November 2017. Retrieved 26 March 2022.
- "10 melhores vídeos do Lucas Lira". Retrieved 26 March 2022.
- "Domingo Legal recebe Youtubers e Zé Felipe". 14 April 2016. Retrieved 26 March 2022.
- "Raul Gil recebe Tiago Iorc e faz grande homenagem a Cauby Peixoto neste sábado". 20 May 2016. Retrieved 26 March 2022.
- "Youtubers são tema de álbum de figurinhas da Editora Panini". 19 September 2020. Retrieved 26 March 2022.
- "Christian Figueiredo indica livros de Malena e Lucas Lira na bienal do livro São Paulo 2016". Archived from the original on 8 October 2017. Retrieved 26 March 2022.
- "Youtuber Lucas Lira vence o reality show Entubados". Retrieved 26 March 2022.
- "Lucas Lira é atração na Arena Digital Stars e tudo pode acontecer em cima do palco". Archived from the original on 26 July 2017. Retrieved 26 March 2022.
- "As melhores fotos de Lucas Lira no Instagram". Retrieved 26 March 2022.
- "O casal fitness da foto é formado por Lucas Lira e Sunaika Bruna". Archived from the original on 27 March 2022. Retrieved 26 March 2022.
- "Lucas Lira e Sunaika Bruna anunciam a gravidez para seus seguidores no Instagram". 5 July 2020. Retrieved 26 March 2022.
- "Lucas Lira e Sunaika Bruna são pais do pequeno Noah". 19 February 2021. Retrieved 26 March 2022.
- "Conheça nova mansão do youtuber brasiliense Lucas Lira". 20 April 2021. Retrieved 26 March 2022.
- "Youtuber Lucas Lira impressiona web ao mostrar mansão". Retrieved 26 March 2022.
- "Youtubers no Legendários". Retrieved 26 March 2022.
- "Mc Bin Laden agita o Domingo Legal". Archived from the original on 2 November 2022. Retrieved 26 March 2022.
- Tatiana Izquierdo (27 December 2016). "Namorado de Kéfera e outros sete youtubers participam de reality show". VEJA SP. Retrieved 2 February 2020.
- "Youtubers falam sobre estreia do programa no The Noite". 20 August 2016. Retrieved 27 March 2022.
- "Pyong Lee e Lucas Lira comandam o TVZ ao vivo nesta quarta no Multishow". Retrieved 26 March 2022.
- "Instagram Story Viewer". Retrieved 30 August 2023.
- "De Kéfera, Lucas Lira, João Guilherme e mais: saiba quais são os signos dos youtubers". 25 December 2016. Retrieved 26 March 2022.
- "Nomes para instagram". Retrieved 11 August 2023.
- "No México, Lucas Lira aproveita momentos em família". Archived from the original on 3 December 2021. Retrieved 26 March 2022.
- "Da Parafernalha: com Lucas Lira, novo formato de vídeo traz rappers cantando música com letra fofa". Archived from the original on 27 March 2022. Retrieved 26 March 2022.
- "Flow Podcast entrevista youtuber Lucas Lira". May 2020. Retrieved 26 March 2022.
- "Programa Eu Fico Loko entrevista Lucas Lira". 19 September 2020. Retrieved 26 March 2022.
- "Sem Ostentação ft.Lucas Lira". 21 July 2017. Retrieved 26 March 2022.
- "Lucas Lira vence o 'Entubados', o reality show dos youtubers". Retrieved 26 March 2022.
External links
- Lucas Lira on Instagram
- Lucas Lira on Twitter