Luce's choice axiom

Consider a set ${\displaystyle X}$ of possible outcomes, and consider a selection rule ${\displaystyle P}$, such that for any ${\displaystyle a\in A\subset X}$ with ${\displaystyle A}$ a finite set, the selector selects ${\displaystyle a}$ from ${\displaystyle A}$ with probability ${\displaystyle P(a|A)}$.

Luce proposed two choice axioms. The second one is usually meant by "Luce's choice axiom", as the first one is usually called "independence from irrelevant alternatives" (IIA).[3]

Luce's choice axiom 1 (IIA): if ${\displaystyle P(a|A)=0,P(b|A)>0}$, then for any ${\displaystyle a,b\in B\subset A}$, we still have ${\displaystyle P(a|B)=0}$.

Luce's choice axiom 2 ("path independence"):

$${\displaystyle P(a|A)=P(a|B)\sum _{b\in B}P(b|A)}$$

for any ${\displaystyle a\in B\subset A}$.[4]

Luce's choice axiom 1 is implied by choice axiom 2.

In economics, it can be used to model a consumer's tendency to choose one brand of product over another.

In behavioral psychology, it is used to model response behavior in the form of matching law.

In cognitive science, it is used to model approximately rational decision processes.