Lucy Activewear

Lucy Activewear (sometimes styled as "lucy" rather than "Lucy"), formerly known as Lucy.com,[3] was an American clothing retailer based in Alameda, California. Founded in November 1999 by former Nike executives,[4] it specialized in activewear for women including clothing intended for use during yoga. It designed, manufactured and sold its own product lines including jackets, bras, tops, and bottoms.[1][2][3]

Lucy Activewear, Inc.
TypeFormer Subsidiary
FoundedNovember 1999 (1999-11) (as Lucy.com)
Portland, Oregon, U.S.
SuccessorThe North Face
Headquarters
Alameda, California, U.S.
Number of locations
60 stores
Area served
Arizona, California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, Oregon, Texas, Virginia, Washington and Washington D.C.
Key people
[1]
ProductsClothing
Revenue$57 million (2007)[2]
ParentVF Corporation
WebsiteLucy Activewear

Initially an online-only retailer, Lucy opened brick and mortar stores in 2002 after the bursting of the dot-com bubble; for several years, the company completely shut down its web store. It was at that time the company changed its name from "Lucy.com" to "Lucy Activewear".[3] Though based in Portland, it did not open a store there in 2002 and did not have a retail presence in Oregon until it opened stores in Portland's Pearl District and Bridgeport Village two years later.[5] Lucy did have 60 stores located across the United States, primarily in California.[1]

It was headquartered out of the KOIN Center in downtown Portland.[6]

Lucy Activewear, Inc. was acquired on August 24, 2007 for $110 million by North Carolina-based VF Corporation (NYSE: VFC).[1] [2]

In 2017, Lucy closed a majority of its stores and was merged into The North Face by the VF Corporation.[7]

Notes
  1. "lucy (Media Kit)" (PDF). Lucy Activewear, Inc. Archived from the original (PDF) on October 7, 2011. Retrieved May 21, 2009.
  2. Colbert, Catherine. "Lucy Activewear. Inc. (Company Description)". Hoovers. Retrieved May 21, 2009.
  3. "Lucy Activewear, Inc. (Private Company Information)". BusinessWeek.com. Archived from the original on June 15, 2009. Retrieved June 15, 2009.
  4. "Lucy Activewear expanding". Portland Business Journal. September 19, 2008. Retrieved May 21, 2009.
  5. Lloyd, Woods (July 29, 2005). "Lucy Activewear begins major expansion effort". Portland Business Journal. Retrieved May 21, 2009.
  6. "Lucy moving headquarters downtown". Portland Business Journal. January 22, 2008. Retrieved June 7, 2009.
  7. "Lucy Activewear will close stores and be folded into North Face brand". The Drum. Retrieved 2020-08-07.


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