Luisana Pérez (journalist)

Luisana Pérez Fernández is a Venezuelan-American communications expert and political advisor. She currently serves as the director of Hispanic media for the Joe Biden administration.

For the Venezuelan table tennis player, see Luisana Pérez (athlete).
Luisana Pérez
Pérez speaks with Voice of America in 2021
White House Director of Hispanic Media
Assumed office
September 2, 2021
PresidentJoe Biden
Preceded byAudrey López
Personal details
Born
Luisana Pérez Fernández

Venezuela
Political partyDemocratic
EducationCentral University of Venezuela (BA)

Early life and education

Pérez is a native of Caracas, Venezuela. She earned a Bachelor of Arts degree in international studies from the Central University of Venezuela.[1]

Career

In 2018, she became involved in the re-election campaign of Democratic Senator Bill Nelson as the Hispanic press secretary and spokesperson. Luisana also served as district director for Florida State Senator José Javier Rodríguez and as deputy director of communications for the Miami-Dade County Mayor's Office, where she collaborated with the integration of Hispanic media in communication plans.[2][3]

In 2020, she joined the Joe Biden 2020 presidential campaign in Florida, and worked as deputy director of communications for the Florida Democratic Party (FDP) and as director of Hispanic media. Her tasks included designing messages on topics such as the Temporary Protected Status (TPS) for Venezuelans, immigration, and health care. Pérez obtained U.S. citizenship in August 2020, voting for the first time in the 2020 presidential election for Biden.[2][3]

She subsequently worked as a press secretary and spokesperson for the United States Department of Health and Human Services (HHS) led by Secretary Xavier Becerra,[3] where she collaborated to implement campaigns to improve vaccination rates against the coronavirus among Hispanics and to promote the special enrollment period of the Affordable Care Act (ACA) ordered by Biden in response to the crisis generated by the COVID-19 pandemic.[2][3][4]

On 2 September 2021, the White House announced the addition of Luisana to Biden's presidential team as the new director of Hispanic media,[5][3] replacing Audrey López.[6]

Personal life

In 2011, Pérez emigrated from Venezuela to the United States, seeking new opportunities.[7][8] She became an American citizen in 2020.[9]

References
  1. "Mayor Daniella Levine Cava Announces New Communications Team". www.miamidade.gov. Retrieved 2021-09-08.
  2. "Una venezolana fue nombrada por la Casa Blanca como directora para medios hispanos". Tal Cual. 2021-09-03. Retrieved 2021-09-08.
  3. "La Casa Blanca nombra a Luisana Pérez como su nueva directora de Medios Hispanos". Univisión. Retrieved 2021-09-08.
  4. "Una venezolana es la nueva directora de Medios Hispanos de la Casa Blanca". El Pitazo (in Spanish). 2021-09-03. Retrieved 2021-09-08.
  5. "EEUU: una periodista venezolana es la nueva directora de medios hispanos de la Casa Blanca". Infobae. 2021-09-03. Retrieved 2021-09-08.
  6. "Luisana Pérez es la nueva portavoz de la Casa Blanca para medios hispanos". El Nuevo Día (in Spanish). 2021-09-03. Retrieved 2021-09-08.
  7. "Una venezolana fue nombrada por la Casa Blanca como directora para medios hispanos". TalCual (in Spanish). 2021-09-03. Retrieved 2021-09-08.
  8. "EEUU: una periodista venezolana es la nueva directora de medios hispanos de la Casa Blanca". infobae (in European Spanish). 2021-09-03. Retrieved 2021-09-08.
  9. Foresto, Alessandra (2020-09-23). "Luisana Pérez Fernández, Florida Deputy Communications Director". POPSUGAR Latina. Retrieved 2021-09-08.
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