Luther Pendragon

Luther Pendragon is a London and New York-based public relations and communications agency.

Luther Pendragon Ltd
TypeSubsidiary
IndustryCommunications
Founded1 August 1991 (1991-08-01) in London [1]
HeadquartersLondon, United Kingdom
Number of locations
Key people
Simon Whale
(Managing Director)
ServicesPublic relations
ParentOctopus Group
Websitewww.luther.co.uk

History

Founded in 1992 by media journalist George Pitcher and television journalist Charles Stewart-Smith,[2] and so named due to Pitcher's interest in Arthurian legends,[3] the firm grew through the 1990s off the back of major and often controversial clients such as British Gas, Kimberly Clark, Holocaust Memorial Day and the Hinduja family. The company handles all media inquiries for the London and Winchester dioceses of the Church of England.[4][5] Luther Pendragon lays claim to having developed the professional practice of issues management, but this is disputed in the PR industry.

In 2004 ex-civil servant Mike Granatt joined the consultancy.[6][7] His clients included the Speaker of the House of Commons Michael Martin, a position from which Granatt resigned in February 2008, saying he had been misled over a scandal involving the Speaker's expenses.[8] One of his clients in 2007 was the BBC Trust.[9]

In 2005, the firm was subject to a management buy-out, said to be worth £11 million by the trade magazine PR Week. Current clients include Reuben Brothers.[10]

Clients

See also

References
  1. "Companies House Profile". Retrieved 15 July 2020.
  2. Hannah Crown (2 July 2012). "Luther Pendragon co-founder takes Blue Rubicon directorship". prweek.com. Retrieved 2012-08-08.
  3. Hall, Ian (4 October 2002). "Profile: George Pitcher, Luther Pendragon". PR Week. Retrieved 26 April 2017.
  4. "Media Support". Diocese of London. Retrieved 26 April 2017.
  5. "Communications". Diocese of Winchester. Retrieved 26 April 2017.
  6. Lepper, Joe (14 November 2003). "PROFILE: Mike Granatt, Luther Pendragon - Strategic player who will say No, Minister". PR Week. Retrieved 16 February 2010.
  7. "Who we are - Mike Granatt". Luther Pendragon. Archived from the original on 22 January 2010. Retrieved 16 February 2010.
  8. Oliver, Jonathan (24 February 2008). "Top aide Mike Granatt quits over Speaker Michael Martin's expenses". The Sunday Times. Retrieved 16 February 2010.
  9. Black, Alex (21 September 2006). "BBC's new governors set to use Luther Pendragon". PR Week. Retrieved 16 February 2010.
  10. "Advisors". Reuben Brothers. Retrieved 2012-08-08.
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