Luvo Inc.

Luvo Inc. [loo- vō] is a privately held frozen food company that develops, manufactures, markets and sells retail food products. Its products are sold by retail chains in the United States and grocery stores in British Columbia and Ontario, Canada. Luvo products are also served on some Delta Air Lines' flights.[1]

Luvo Inc.
TypeConsumer Packaged Goods
IndustryPrivate
FounderStephen Sidwell
Headquarters
Vancouver
,
Canada
Area served
United States, British Columbia and Ontario, Canada
Key people
Christine M. Day (CEO)
ProductsFrozen entrées and burritos
WebsiteLuvo Inc.

History

Luvo was launched in 2013 to sell trans-fat free and nutrition-focused frozen entrées through Publix, Safeway and Amazon. In January 2014, Christine M. Day invested in the company and became CEO.[1] She was previously the CEO of lululemon athletica and also spent 20 years at Starbucks, eventually becoming the head of Asia-Pacific division.

Luvo’s head office is based in Vancouver, British Columbia, Canada. Products are manufactured and sold in both the United States and in Canada.

Products

Luvo has nearly 30 different products listed on its website. It divides their product categories into entrées, breakfasts, flatbreads and burritos. It also has an exclusive line of products for Delta Air Lines.[1]

Packaging and preparation

Luvo products can be prepared in the oven or microwave. The company has a patented technology that allows the food to be cooked evenly in a paper pouch.[2] The packaging allows the food to be steam-cooked and is modeled after the traditional French cooking method "en papillote".

Brand ambassadors

Luvo has a brand ambassador program with professional athletes who are also investors.[3] In June 2013, the five-time World Series champion and former New York Yankees captain Derek Jeter became a partner of Luvo. A New York Daily News article said that Jeter grew up eating fast food,[4] though he now promotes healthy eating and lifestyle choices through his Turn 2 Foundation.

In June 2015, Luvo announced the American football player, Russell Wilson, as a brand ambassador.[5] Wilson is the founder of summer football camps called Passing Academy[6] which teach children and teenagers (ages 8–17) fundamental skills of a great football player, including food choices.[7]

On August 10, 2015, the Olympic swimmer Natalie Coughlin became a brand ambassador and investor in Luvo.[8]

References
  1. Delta staff writer (Posted 14 Jan 2014). "Delta Continues Transcend Enhancements with New Food and Wine". Delta Air Lines. Retrieved 22 July 2015
  2. Black, Jan, Fast Company (Posted 10 Jan 2014). "Luvo: For Bringing Actual Health Food to the TV Dinner"
  3. FOX Business News (Posted 16 June 2015) Countdown to the Closing Bell with Liz Claman at 1:15 mark "Luvo CEO on FDA trans-fat guidelines, healthy food industry". Retrieved 10 July 2015. Archived 27 November 2015 at the Wayback Machine
  4. Red, Christian (Posted 21 July 2014). "Derek Jeter promotes healthy eating at Luvo food truck in Columbus Circle. Retrieved 20 July 2015.
  5. Luvo Inc. website (Posted 4 June 2015) "Luvo Announces Russell Wilson as Brand Ambassador". Retrieved 20 July 2015.
  6. Passing Academy website. Retrieved 22 July 2015.
  7. "About the Camp". Retrieved 22 July 2015.
  8. "Why Derek Jeter, Russell Wilson, and a 12-Time Olympic Medalist Invested in This Food Startup", inc, 10 August 2015. Retrieved 10 August 2015.
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