Lyckoslanten

Lyckoslanten (Swedish: Lucky Penny) is a free quarterly children's magazine based in Stockholm, Sweden. It has been in circulation since 1926.

Lyckoslanten
CategoriesChildren's magazine
FrequencyQuarterly
PublisherVi Media AB
FounderSparbankerna
Founded1926 (1926)
CountrySweden
Based inStockholm
LanguageSwedish
WebsiteLyckoslanten

History and profile

Lyckoslanten was started by Sparbankerna (Savings Banks Association) in 1926.[1][2] The first issue appeared on 30 October 1926.[3] The magazine is owned by Swedbank and Sparbankerna.[4] It was formerly distributed by Postsparbanken.[1] It is published by Vi Media AB on a quarterly basis.[4] Its headquarters is in Stockholm.[4] One of the early directors was Erik Elinder who served in the post until 1950.[5]

Lyckoslanten is a free magazine and is sent to Swedish school children attending the grades of 4–6.[4] The goal of the magazine is to improve children's inclination to thrift[1] and their financial literacy skills.[6] It also encourages children to think about how they use their allowance.[3] It covers funny comics, competitions and tips.[3] The magazine has published several comic strip series, including Spara och Slösa.[1] It was featured in the magazine from its start in 1926 to 1963 as part of the savings campaigns.[5][7]

In 1957 Lyckoslanten enjoyed the highest level of circulation.[3]

References
  1. "Lyckoslanten fyller 90 år". SVD Näringsliv (in Swedish). 12 March 2016. Retrieved 28 December 2016.
  2. Karin Wagner (2008). "A lesson to be learned or 'Take a walk on the wild side'". Visual Communication. 7 (4): 477. doi:10.1177/1470357208096211. S2CID 145793649.
  3. "Barnens ekonomitidning fyller 90 år – grattis Lyckoslanten!". Land (in Swedish). 18 December 2016. Retrieved 13 April 2020.
  4. "Om Lyckoslanten". Sparbankerna (in Swedish). Retrieved 28 December 2016.
  5. Orsi Husz (2020). "The entrepreneur's dream. Credit card history between PR and academic research". In Johan Östling; Niklas Olsen; David Larsson Heidenblad (eds.). Histories of Knowledge in Postwar Scandinavia. London: Routledge. p. 131. doi:10.4324/9781003019275. ISBN 9781003019275.
  6. Jane Pettersson (2021). "The problematization of consumers in Swedish financial literacy education". Cultural Studies. 36 (6): 7. doi:10.1080/09502386.2021.1936586. hdl:2077/69968. S2CID 236282297.
  7. "Spara och Slösa på äventyr (1948)". Film Arkivet (in Swedish). Retrieved 28 December 2016.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.