Alshaya Group

Alshaya Group (also called the M. H. Alshaya Co.) is a multinational retail franchise operator headquartered in Kuwait.[1] It operates nearly 70 consumer retail brands across the Middle East and North Africa, Türkiye, and Europe.[2] In addition to its retail operations, the Alshaya Group has holdings in real estate, construction, hotels, automotive and general trading, largely centred in the Middle East.[2]

Alshaya Group
TypePrivate (Owned by the Alshaya family)
IndustryRetail
FoundedPart of Alshaya group of companies founded in 1890
HeadquartersKuwait City, Kuwait
Area served
Middle East and North Africa, Türkiye and Europe
Key people
ProductsFranchising, Retail
OwnerAlshaya family
DivisionsFashion and Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, Leisure & Entertainment
Websitewww.alshaya.com

History

In 1890, M. H. Alshaya Co. was founded in Kuwait in as a shipping company, initially trading with British India. In 1965, the company diversified by opening a Sheraton hotel in Kuwait City, the first Sheraton outside North America.[3] In 1983, Alshaya expanded its franchising business when it acquired the Kuwait franchise rights for UK retailer Mothercare.[3] H&M,[4] In 1999, Alshaya entered the food retail sector with a partnership with Starbucks.[5] Alshaya's acquisition of the Topshop franchise for Turkey in 2002 was its first expansion outside the Middle East. The company moved into Russia in 2005 with the acquisition of the Russian franchise rights for Mothercare.[3] In 2006, Alshaya launched international clothing retailer H&M in the Middle East, followed by a number of US-headquartered brands looking to expand into the Middle East: Dean and Deluca (2008), P. F. Chang's,[6] Pinkberry and Payless ShoeSource[7] (all 2009). In 2010, Alshaya added American Eagle, Pottery Barn and Pottery Barn Kids[8] to its portfolio. It also secured franchise rights for the first international outlets of Texas Roadhouse,[9] and opened its first Victoria's Secret Beauty and Accessories stores in the Middle East in Bahrain and Kuwait.[10] In June 2012, the first The Cheesecake Factory restaurant outside North America opened in the UAE.[2] In November 2012, further brands were added to Alshaya's portfolio: Harvey Nichols Kuwait,[11] Victoria's Secret, Jack Wills, COS, West Elm and Williams-Sonoma.[8]

In December 2012, Alshaya opened the Alshaya Retail Academy in Riyadh, Saudi Arabia, providing retail training and employment on graduation for young Saudi women.[12] In February 2013 Alshaya opened up the 160th location of The Cheesecake Factory in The Avenues (Kuwait).[13] In April 2014, Alshaya announced it would open two more Alshaya Retail Academies in Saudi Arabia, in Jeddah and Dammam.[14] Alshaya moved into the Leisure and Entertainment sector in June 2013 with the opening of KidZania Kuwait, at The Avenues (Kuwait).[15] Muji[16] opened at The Avenues in the same year. Katsuya by Philippe Starck[17] launched in Kuwait and the UAE, and in December 2013, more Alshaya restaurant brands were introduced to Saudi Arabia—The Cheesecake Factory, Texas Roadhouse, Shake Shack, P. F. Chang's and PizzaExpress.[18] 2015 saw the Middle East debut of fast-food chicken restaurant Raising Cane's[19][20] in Kuwait. In 2016, Alshaya launched its loyalty programme, Privileges Club,[21] in Kuwait, with plans to roll the programme out across its GCC markets. Lebanese restaurant Babel opened its first outlet outside Lebanon, in Kuwait.[22] In 2017, several new brands made their Middle Eastern debut, including Bouchon Bakery;[23] Charlotte Tilbury;[24] NYX Cosmetics;[25] 400 Gradi;[26] and & Other Stories.[27] The company also opened the Four Seasons Hotel Kuwait at Burj Alshaya in downtown Kuwait City. Burj Alshaya features the 22-story Four Seasons in the Eastern Tower and houses the corporate headquarters of the company in the 43-story Western Tower. Also making their regional debut at Kuwait's new Avenues Phase IV extension were Swedish fashion brand Monki,[28] Blaze Pizza[29] and new entertainment concept TekZone.[30] Luxury Home Fragrance brand Dr. Vranjes Firenze [31] made its first Middle East foray later that year. In January 2019, Alshaya opened its own brand Amiti Noura,[32] a restaurant that offers traditional Kuwaiti cuisine at Kuwait's largest shopping mall, The Avenues followed by the opening of contemporary New York city-based fashion brand alice + olivia by Stacey Bendet, in April.

Later that year, Alshaya Group partnered with Hilton to open 70 Hampton by Hilton Hotels in nine countries the Middle East, North Africa, Turkey and Russia. In December 2019, Alshaya signed an agreement with Equinox Group to bring three fitness brands to the region: Equinox Fitness Clubs, SoulCycle and Blink Fitness, with initial opening plans focused on Dubai in late 2020.  They also announced plans to bring the Canopy by Hilton hotel brand to Kuwait. In early 2020, Alshaya introduced café and bakery Princi to Kuwait.

In March 2022 Alshaya Group temporarily closed all stores in Russia (Starbucks, Mothercare, The Body Shop, Victoria's Secret), which might be connected to the international sanctions imposed against Russia because of the war in Ukraine.[33]

That year, Alshaya introduced two home-brands in the region crafted in the UAE; Tribe of 6 – a sustainable fash-leisure brand crafted with sustainability, inclusivity and community at its core, and Cheekee Munkee, the new kids' fashion brand featuring everyday essentials for kids. This was followed by the launch of the new customer loyalty programme Aura in Qatar Kuwait, UAE and KSA. Later that year, Alshaya Technical, an entity of Alshaya Group was announced as the authorised and designated Master Distributor of Swiss Quality Coffee Equipment provider Thermoplan AG. The partnership highlighted the opening of the first Customer Experience Center in February, 2023.

In 2023, Alshaya unveiled the first Shake Shack drive-thru outside the US in the UAE and signed an agreement to become Chipotle's first ever franchise partner in the Middle East.

Operations

Some of the brands managed and operated by Alshaya Group include Raising Canes,[34] Mothercare, American Eagle,[35] Debenhams,[36] Harvey Nichols Kuwait,[11] Payless ShoeSource,[7] Topshop,[4] Starbucks,[5] Shake Shack,[37] The Cheesecake Factory,[2] Pinkberry,[2] P. F. Chang's,[6] Le Pain Quotidien,[6] Katsuya by Philippe Starck,[17] The Body Shop, Victoria's Secret,[10] Boots pharmacy, Vision Express, Pottery Barn, Williams Sonoma,[8] and KidZania Kuwait.[15] Its hotel division owns the Sheraton Hotel in Kuwait and the Oberoi Hotel in Medina, Saudi Arabia.[38]

Some Presidents of their divisions are:

  • Saleh Al Shaya – President H&M

References

  1. "Master of eastern retail turns westward". The Financial Times. Nikkei.
  2. Beth Kowitt (12 February 2013). "M. H. Alshaya: The mystery company importing Americana to the Mideast". Fortune.
  3. "Alshaya Group spreads web of familiar brands through eastern Europe". The Financial Times. Nikkei.
  4. "The Family Firms Ruling Fashion in the Gulf States". The Business of Fashion.
  5. "Starbucks Corporation (NASDAQ:SBUX) - UPDATE: Starbucks Issues Highlights from Annual Shareholder Meeting, Introduces Cross-Channel, Multi-Brand Loyalty Program, Reaffirms Outlook". Benzinga.
  6. "P.F. Chang's to expand into Mideast". Arabian Business.
  7. "Payless adds store in Middle East". CJOnline.com.
  8. Renée Frojo (30 November 2012). "Williams-Sonoma accelerating global growth". San Francisco Business Times.
  9. "Kuwait's Alshaya to launch MidEast's first Texas Roadhouse". Arabian Business.
  10. "5 things you didn't know about Victoria's Secret". Retailgazette.co.uk. 18 August 2014.
  11. "Harvey Nichols to open in Kuwait (Vogue.co.uk)". Vogue UK. 27 January 2009.
  12. "Alshaya Retail Academy for Saudi youth opens in Riyadh". Saudi Gazette. Archived from the original on 2015-04-02.
  13. Kowitt, Beth (February 12, 2013). "M. H. Alshaya: The mystery company importing Americana to the Mideast". Fortune. Retrieved July 7, 2019.
  14. "Alshaya to open two more retail academies in Saudi Arabia". Gulf News.
  15. Rebecca Mead (19 January 2015). "When I Grow Up". The New Yorker.
  16. "Kuwait's Alshaya inks deal with Japanese retailer". Arabian Business.
  17. "Alshaya to bring new restaurant brand to Gulf". Arabian Business.
  18. "Alshaya brings 6 world-class restaurant brands to Le Mall". Arab News.
  19. Timothy Boone. "Raising Cane's to open its first overseas restaurant in Kuwait City". The Advocate. Retrieved 12 February 2019.
  20. "Raising Cane's celebrates its Middle East debut in partnership with Alshaya". Archived from the original on 2016-11-14. Retrieved 2016-11-13.
  21. "PRIVILEGES CLUB". Alshaya.com. Retrieved 12 February 2019.
  22. "Kuwait urges Security Council to act" (PDF). Arabtimesonline.com. Retrieved 12 February 2019.
  23. Brito, Claudia De. "Thomas Keller makes Dubai debut with Bouchon Bakery". HotelierMiddleEast.com. Retrieved 12 February 2019.
  24. "Charlotte Tilbury makes dazzling Middle East debut" (PDF). Arabtimesonline.com. Retrieved 12 February 2019.
  25. Benjamin Fitzgerald. "Nyx enters the Middle East with Abu Dhabi store". FashionNetwork.com. Retrieved 12 February 2019.
  26. "400 Gradi launches its handcrafted Italian cuisine in Bahrain". Bizbahrain.com. 29 November 2017. Retrieved 12 February 2019.
  27. "A Swedish fashion brand with a story to tell". Gulfnews.com. Retrieved 12 February 2019.
  28. "MONKI IS COMING TO KUWAIT". Bazaar.town. 10 October 2017. Retrieved 12 February 2019.
  29. Pizza, Blaze (22 March 2018). "Blaze Fast-Fire'd Pizza Opens First Middle East Location at The Avenues in Kuwait". GlobeNewswire News Room. Retrieved 12 February 2019.
  30. "TEKZONE opens at the Avenues, Phase IV". Retrieved 12 February 2019 via PressReader.
  31. "Home Fragrance Brand Dr. Vranjes Firenze to open first flagship store in the Middle East". Zawya.com. Retrieved 12 February 2019.
  32. "Original Kuwaiti flavors from the restaurant "Amati Noura" now in the Avenues". Alanba.com.kw (in Arabic). Retrieved 2019-01-30.
  33. "All brands in Russia (Please note our stores in Russia are temporarily closed)". www.alshaya.com. Retrieved 2022-04-08.
  34. "Raising Cane's". Alshaya.com.
  35. "American Eagle Outfitters to open three UK stores". Retailgazette.co.uk. 30 June 2014.
  36. "Franchising helps Debenhams expand overseas". Thefranchisemagazine.net. Archived from the original on 2016-07-02. Retrieved 2015-07-21.
  37. "Alshaya to roll Shake Shack out across Middle East". Arabian Business.
  38. "GCC's Most Admired Executives-Mohammed AlShaya". Arabian Business.
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