MACROCK

MACROCK, formerly known as The Mid-Atlantic College Radio Conference (or MACRoCk), is an annual music conference held in the downtown area of Harrisonburg, Virginia the first weekend of April annually since 1997. It features local, regional, national, and occasionally international musical acts as well as a music label exposition and panels addressing issues of the media, music, DIY projects, and the independent music scene.

MACROCK
AbbreviationMACROCK
FormationApril 1, 1997 (1997-04-01)
TypeNot-for-profit
Purposegive underground, indie, punk, and metal exposure and publicity
HeadquartersHarrisonburg, Virginia, U.S.
Region served
Virginia
Official language
English
head coordinator
Chelsea Goodspeed
Main organ
committee
Parent organization
originally organized by 88.7FM WXJM
Affiliationsformerly James Madison University
Volunteers
10
Websitemacrockva.org

Purpose

MACROCK gives underground, indie, punk, and metal bands a chance to gain exposure and publicity by showcasing them during two days of performances around the city of Harrisonburg, Virginia. The event gives bands a much wider audience than would occur during a normal show.

Formation

The festival was organized by 88.7FM WXJM, the James Madison University student-run radio station in 1997, taking up the reins from Old Dominion University in Norfolk, Virginia where the concept originated in 1993.[1] It became independent from the university in 2006, dropping the original acronym.[2] “The relationship between the university and the festival became adversarial and the event lost compatibility with the campus,” recalled Andy Perrine, the event's faculty advisor during its peak in the early 2000s. Festival organizers "skipped" 2007 festival as they reorganized, hosting an even again in 2008. Cutting its ties with JMU and incorporating as a not-for-profit, the festival moved from the university campus to downtown Harrisonburg.[3] Now, an annually changing committee of around 10 volunteers organizes MACROCK, with the festival day help of many volunteers, most of which are still found at WXJM.

With a lineup of 75 bands in 2019, the festival draws between 700 and 800 attendees annually.[4] Acts perform in locally-popular venues such as Little Grill Collective and Artful Dodger.[4]

MACROCK XXI was held April 6 and 7, 2018.[5] The 2020 festival, with a full lineup of musical acts,[6] was cancelled due to COVID-19.

Acts

The organizing committee selects musical acts annual on a “blind listening” basis where members listen to audio submissions and give each a score prior to viewing festival appearance applications. The committee also reaches out to certain bands that interest them.[4]

Notable bands to perform at MACROCK have included Animal Collective, Archers of Loaf, Dismemberment Plan, Sufjan Stevens, Mates of State, Converge, Give up the ghost, Antibalas Afrobeat Orchestra, Of Montreal, Norma Jean, The Dillinger Escape Plan, Poison the Well, Bane, Superchunk, Elliott Smith (1997),[7] An Albatross, Coheed and Cambria,[8] Fugazi (2002), Best Coast, The War on Drugs (band),[9] Screaming Females, S. Carey, The Bouncing Souls,[10] Diarrhea Planet, Priests (band), Shana Falana, Mal Devisa, New England Patriots, Ono, Dogs on Acid, Crown Larks, Abdu Ali, Horrendous, Container, Buck Gooter, and Plattenbau.[11] and Waxahatchee.

References
  1. "The history of MACROCK". WXJM. 2018-04-06. Retrieved 2020-08-07.
  2. Necci, Marilyn Drew (2014-03-13). "MACRoCk Is Still Awesome, And It's Happening In Harrisonburg In Three Weeks". RVA Mag. Retrieved 2020-08-07.
  3. Knupp, Jeremiah (2013-04-02). "MACRoCk Festival: The re-birth of Harrisonburg's best music festival". Blue Ridge Outdoors Magazine. Retrieved 2020-08-06.
  4. Mertens, Shelby (2019-03-30). "MACROCK Enters 22nd Year". Daily News-Record. Retrieved 2020-08-07.
  5. "MACROCK". www.facebook.com. Retrieved 2020-08-07.
  6. "Bands". MACROCK. Retrieved 2020-08-06.
  7. Lambert, Jeff (2006-04-10). "MACrock 'n' roll". American University. Archived from the original on July 13, 2012. Retrieved 2008-02-25. {{cite journal}}: Cite journal requires |journal= (help)
  8. Bredimus, Kate (2002-04-09). "The MACRoCk Diaries". Richmond.com. Archived from the original on 2008-07-05. Retrieved 2008-03-27. {{cite journal}}: Cite journal requires |journal= (help)
  9. "MACRocK 2010 - Urban Outfitters - Blog". blog.urbanoutfitters.com. Retrieved 2020-08-07.
  10. Breihan, Tom. "Festivals in Brief: Super Mon Amour Festival, MACRoCk, Middle of the Map Fest, Dazed Live". Pitchfork. Retrieved 2020-08-07.
  11. "WKNC 88.1 FM HD-1/HD-2 Raleigh blog". WKNC 88.1 FM HD-1/HD-2 Raleigh blog. Retrieved 2020-08-07.
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