MCV/Develop

MCV/Develop (formerly MCV and Market for Computer & Video Games) is a UK trade magazine that focuses on the business aspects of the video game industry. It is published monthly by Biz Media, a subsidiary of Datateam Media Group and is available in print and digitally.[2] Originally named MCV, it absorbed the assets of sister magazines (including Develop) in 2018, and changed its name to MCV/Develop in 2019.

MCV/Develop
Cover of issue 951, the first published under the MCV/Develop name, from October 2019
EditorRichie Shoemaker
CategoriesVideo game industry trade magazine
FrequencyMonthly
FormatPrint, digital
Total circulation
(2009)		10,065[1]
First issueSeptember 1998 (1998-09)
CompanyBiz Media
CountryUnited Kingdom
LanguageEnglish
Websitemcvuk.com
ISSN1469-4832
OCLC499701071

History

MCV was started in September 1998 by former Computer Trade Weekly (CTW) employees Stuart Dinsey, editor, Lisa Carter (then Foster), deputy editor, Alex Moreham (then Jarvis), sales manager and Dave Roberts.[3] CTW was published weekly from September 1984 and by 1998 was the official newspaper for ELSPA (The European Leisure Software Publishers Association) and the creator and sponsor of ECTS (European Computer Trade Show).[4] Stuart Dinsey left MCV in 2013 after selling it a year earlier. Stuart is currently chairman of Curve Digital and a board director of Ukie.[5]

In November 2017, NewBay Media, the owner of MCV at the time, announced that the websites, magazines and events of sister magazines Develop and Esports Pro would be absorbed into MCV by early 2018, with the combined magazine moving to a monthly frequency.[6][7] NewBay Media was acquired by Future Publishing in April 2018.[8][9] In December 2018, Future opted to sell several of its business-to-business brands, including MCV, to Datateam Media Group.[10] The deal was completed in January 2019, with Datateam forming a new subsidiary, named Biz Media, as parent for Future's former brands.[11] In October that year, MCV was rebranded MCV/Develop to resurrect the Develop brand following its closure in 2018.[12]

Seth Barton was editor of MCV/Develop from 2016 to 2021, when he left to join PlayStation; he was replaced by Richie Shoemaker on 1 November 2021.[13]

MCV/Develop Awards

The MCV/Develop Awards are an annual award show, held since 2002, that is open to publishers, retail and distribution, with entries peer-voted and judged by an independent panel of specialists.[14]

References
  1. "Standard Certificate of Circulation – MCV: The Market for Home Computing & Video Games" (PDF). ABC.
  2. "Subscribe". MCV/Develop.
  3. "MCV 10th ANNIVERSARY | MCV/DEVELOP". MCV. 5 September 2008. Archived from the original on 15 June 2021. Retrieved 15 June 2021.
  4. "CTW ONLINE | THE ENTERTAINMENT COMPUTER TRADE WEEKLY". 3 December 1998. Archived from the original on 3 December 1998. Retrieved 15 June 2021.
  5. Author, Guest (21 October 2020). "20 years of MCV: Making history (and her story) | MCV/DEVELOP". MCV. Archived from the original on 21 October 2020. Retrieved 9 June 2021. {{cite web}}: |last1= has generic name (help)
  6. Barton, Seth (20 November 2017). "NewBay unites video games group under MCV, Esports Pro to be incorporated into MCV brand". MCV/Develop.
  7. Kerr, Chris (20 November 2017). "Develop to be absorbed by MCV in 2018". Gamasutra.
  8. Barton, Seth (4 April 2018). "MCV's publisher NewBay acquired by Future Publishing". MCV/Develop.
  9. Jerde, Sara (4 April 2018). "International Publishing Group Future Acquires NewBay Media". Adweek.
  10. Barton, Seth (17 December 2018). "MCV is moving on – with a proposed acquisition by Datateam". MCV/Develop.
  11. Barton, Seth (11 January 2019). "Six of the UK's top B2B brands are now under new ownership". MCV/Develop.
  12. Barton, Seth (21 October 2019). "The Develop brand returns in print and online with the launch of MCV/Develop". MCV/Develop.
  13. "Richie Shoemaker is the new editor of MCV/DEVELOP". MCV/Develop. 1 November 2021. Retrieved 21 September 2022.
  14. "MCV Awards 2017 sponsors announced". MCV/Develop. 10 February 2017.
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