MJR Digital Cinemas

MJR Theatres is a movie theater chain with 10 theaters in the Metro Detroit area, the company is a subsidiary of the Belgian Kinepolis Group.

MJR Theatres
Typesubsidiary
Founded1980 in Royal Oak, Michigan, USA
HeadquartersBloomfield Hills, Michigan, USA
Key people
Mike Mihalich
(founder)
Erwin Six
(Kinepolis Integration Support Manager)
ProductsCinemas
Number of employees
700 (2019)[1]
ParentKinepolis
Websitewww.mjrtheatres.com

History

MJR Theatres was created in 1980 by Mike Mihalich with the acquisition of Main Theatre (sold in 1997 and now known as the Main Art Theatre) in Royal Oak, Michigan. The name MJR was taken from their original slogan Movies Just Right. During the 1980s and 1990s, the company purchased several theaters and drive-ins in Michigan. Following their acquisitions, the company started building their own multiplex cinemas, with the first opening in Adrian, Michigan in 1990. In order to finance the new cinemas, MJR sold some of its existing theaters and drive-ins.

During the 1990s, Luna Enterprises purchased an interest in the chain.

In 2014, MJR created its own PLF (Premium Large Format) named The EPIC Experience by combining Dolby Atmos and a 4K projector from Christie.[2]

In 2019, the chain was acquired for $152.25 million by the Belgium-based Kinepolis Group, a cinema chain with theaters in Europe and North America. With the acquisition, the group entered the US market.[3]

MJR has its own theme song.[4]

References
  1. "Kinepolis Annual Report 2019" (PDF). Annual Report. Kinepolis. 2020. Retrieved 22 September 2020.
  2. "The EPIC Experience".
  3. "Kinepolis completes acquisition of American movie theatre chain MJR". Press Release. Kinepolis. 14 October 2019. Retrieved 22 September 2020.
  4. It’s more Fun at MJR Cinemas! (Theme Song), retrieved 2023-07-18
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