Crush (2NE1 album)

Professional ratings

Review scores
Source	Rating
Idology	(positive)[9]
IZM	[10]
Los Angeles Times	[11]
Pitchfork	7.3/10[12]
Weiv	(positive)[13]
Yahoo! Voices	[14]

Crush was subject to positive reviews from music critics. Rolling Stone named it the sixth best pop album of 2014—the only appearance from an Asian artist on the list, with Charles Aaron writing "Almost two years after K-pop first giddily barged into America's imagination, the genre hasn't sustained a post-"Gangnam Style" wave, but the Seoul machine [2NE1] keeps humming." He further highlighted the diversity of all its tracks, and identified "MTBD" as the album's centerpiece.[15] Fuse noted the group's "knack for genre-melding" and wrote that "After fans waited nearly four years for their second full-length album, the K-pop phenoms did not disappoint with a slew of forward-thinking, wholly-accessible tracks". They selected "Come Back Home", "Baby I Miss You" and "Gotta Be You" as the album standouts.[16][17] The publication further included Crush in their year-end ranking of best 40 worldwide albums of 2014.[18]

Billboard ranked it the number one best K-pop album of the year, where they felt that it "proved more than worth the nearly-four-year wait" and highlighted the record's venture into new sonic territory with the fusion of different genres.[19] August Brown of Los Angeles Times stated that "'Crush' has one foot in each country's pop music: K-pop's neon melodies, with sounds from America's trap and bass-music scenes. It's the most coherent LP to come out of this generation of K-pop."[11] Writing for Pitchfork, Corban Goble commented that "The brash all-female Korean pop supergroup 2NE1's new album, Crush, bottles up contemporary trends as well as their usual EDM/reggae/hip-hop/R&B stylemash. But it represents a sleeker, more refined vision for the group."[12] Conversely, Jeon Min-seok of webzine IZM had a more critical stance, feeling that the songs from the record were not as great as those found in the group's earlier albums.[10]

Crush was chosen as the Favorite Girl Group Album on the "Girl Group Week Readers' Poll" hosted by Billboard in May 2014, beating albums by Girls Aloud, Little Mix, Destiny's Child and the Spice Girls.[20] Billboard named it the 18th greatest K-pop album of the 2010s decade while Paste named it the 20th greatest K-pop album of all time, with the latter calling it a worthwhile last album "to one of K-pop's most important girl groups."[21]

Following its release, Crush sold over 5,000 copies within four days in the United States and debuted at number 61 on the Billboard 200. In doing so, the album broke two records: the best selling K-pop album in the country (the record has since been beaten by Exo's Exodus which sold 6,000 copies) and the highest-charting album by a Korean artist on the Billboard 200, which would hold the record for two and a half years. In the group's native country South Korea, the album debuted and peaked at number two on the Gaon Album Chart in the chart issue dated March 2–8, 2014.[22] According to Gaon's mid-year charts, the tracks from Crush have been downloaded over 5.2 million times;[23] however, it underperformed it terms of physical sales compared to the group's previous records. Due to its successful digital performance, it landed their fourth nomination for Album of the Year at the 2014 Melon Music Awards.[24]