Mabuhay

Mabuhay is a Filipino greeting, usually expressed as Mabuhay!, which literally means "live". The term is also occasionally used for toasts during celebrations to mean "cheers". It is similar to the Hawaiian expression "aloha".[1]

For other uses, see Mabuhay (disambiguation).

A more modern appropriation of the greeting is its use in the local hospitality industry to welcome guests—a practice rooted in a 1993 campaign launched by restaurateur Rod Ongpauco to more uniquely welcome foreign visitors to the Philippines.[2]

"Mabuhay" is also the name of the inflight magazine published by Philippine Airlines, as well as its frequent-flyer program.

Examples
  • "Mabuhay ang Pilipinas! Mabuhay ang Repúblika!"
    ("Live the Philippines! Live the Republic!")
  • "Mabuhay ang Pangulo!"
    ("Live the President!")
  • "Mabuhay ang bagong kasál!"
    ("Live the newlyweds!")

Cognates in other languages

A number of other Philippine languages have terms that are cognate with the term. The Bisayan languages, for example, use the term "Mabuhi" in a manner similar to "Mabuhay",[3] while Kapampangan uses the term "Luid ka".[4]

Viva

Alternatively, the Spanish equivalent Viva is used in almost exclusively religious contexts, specifically in shouts of praise directed at a patron saint or to God during fiestas and assemblies (e.g., "¡Viva Señor Santo Niño!")

See also

References
Look up mabuhay in Wiktionary, the free dictionary.
  1. Lee, Jonathan H. X. (October 16, 2014). Southeast Asian Diaspora in the United States: Memories and Visions, Yesterday, Today, and Tomorrow. Cambridge Scholars Publishing. p. 37. ISBN 978-1-4438-6979-9. Retrieved March 9, 2022.
  2. Luna, Luis (May 13, 1995). "Welcome Rotonda to have new name". Manila Standard. Kamahalan Publishing Corporation. Retrieved January 9, 2015.
  3. Jarque Loop, Honey (July 21, 2011). "Mabuhi Cebu, Mabuhay Philippines, Viva España!". The Philippine Star. Retrieved August 31, 2022.
  4. De Jesus, Andrea (May 28, 2015). "'Luid Ka, Pampanga!' starts airing on CLTV36". SunStar Pampanga. Retrieved April 23, 2023.
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