Hum Sitaray

Hum Sitaray is a Pakistani entertainment channel launched by Hum Network Limited on 14 December 2013.[1] It is a major entertainment channel in Pakistan.[2]

Hum Sitaray
Official Logo of Hum Sitaray
CountryPakistan
Broadcast areaPakistan and Worldwide
NetworkHum Network Limited
HeadquartersKarachi, Sindh, Pakistan
Programming
Language(s)Urdu
Ownership
OwnerDuraid Qureshi (CEO)
Sister channels
List
History
Launched14 December 2013 (2013-12-14)
Links
WebsiteOfficial Website
Availability
Streaming media
Hum Sitaray LiveWatch Live

History

The channel launched on December 14, 2013 with original programming - this had become a trend for Pakistani entertainment to have 2 channels under 1 company (ex. Geo Kahani, ARY Zindagi) but due to bad ratings, the channel turned to air reruns from 2015 onwards with little original programming and since 2016 it has been airing only reruns from Hum TV. Hum Sitaray dubbed the entire Season 1 of the Turkish Historical Drama Dilliris Ertuğrul.

Current programs
Main article: List of programs broadcast by Hum Sitaray

Former programs
  • Sitaray Ki Subha[3]
  • Tonight With HSY[4]

References
  1. Ali, Kalbe (August 12, 2020). "Unusual movement of share price alarms Hum Network". DAWN.COM.
  2. Andrew, Marylou (November 1, 2014). "The business of entertainment". Aurora Magazine.
  3. Ahmad, Fouzia Nasir (September 10, 2017). "THE TUBE". DAWN.COM.
  4. Desk, Entertainment (September 10, 2014). "'Tonight With HSY' premieres this weekend". DAWN.COM.
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