Madi TV

Madi TV, sometimes called Madi TV Africa, is a Congolese Swahili-language pay television owned and operated by Madi Pictures, a digital entertainment company based in Democratic Republic of the Congo.[1] The channel, launched in 2020 and headquartered in Goma, broadcast in Swahili language a mix of entertainment programs and purchased movies and TV shows.[2]

Madi TV
"Burudani Milele !"
TypeFree-to-air TV channel
CountryDemocratic Republic of the Congo
Broadcast areaAfrica, Europa, America
NetworkCanal+ Afrique
HeadquartersGoma, North Kivu
Programming
Language(s)Swahili language
Picture format1080i HDTV
Ownership
OwnerMadi Pictures
Key peopleChristophe Madihano
History
Founded2020
Launched30 September 2021 (2021-09-30)
FounderChristophe Madihano
Christian Madihano
Links
Websitemaditvafrica.com

Background

History

Madi TV was co-created by Christophe Madihano and his twin brother Christian Madihano in 2020.[3] On September 30, 2021, Canal+ in the Democratic Republic of the Congo launched a new service plan, which added the Madi TV and Maboke TV channels to its ACESS format, Digital terrestrial television , EasyTV.[4]

Madi TV broadcasts from its headquarters in Goma, a city located in the eastern Democratic Republic of Congo's province North Kivu, to 38 African countries via Canal+ Afrique and to the whole world via Canal+ Overseas.[4]

Branding

The logo shows traditional art handicraft and the large mammals of the African Great Lakes region, surrounded by the letter "M" (initial of the name of the channel and its parent company Madi Pictures) in a green background followed, aesthetically at the bottom, the full name of the television channel.[5]

Slogan
  • Since September 30, 2021 : Burudani Milele!.[5]

Personalities

Founders

References
  1. "RDC : CANAL+ innove avec une offre anglaise, de nouvelles émissions et chaînes locales dont Nathan TV, Maboke TV et Madi TV". Actualite.cd (in French). 2021-10-01. Retrieved 2022-03-30.
  2. "Nord-Kivu: 3 nouvelles chaînes sur Canal+, MADI TV en Kiswahili, MABOKE TV en Lingala et Nathan TV spécialement éducative". Politico.cd (in French). 2021-10-01. Retrieved 2022-03-30.
  3. "Meet Christophe Madihano: photographer and entrepreneur, founder of Madi TV, a television channel "Made In Goma"". RegionWeek. 2021-12-24. Retrieved 2022-03-30.
  4. "RDC : Canal+ lance de nouvelles chaînes dont 2 locales, Madi TV (en Swahili) et Maboke TV à partir de la formule Access, sans augmenter le prix du bouquet". 7sur7.cd (in French). 2021-09-30. Retrieved 2022-03-30.
  5. "Madi TV". www.maditvafrica.com. Retrieved 2022-03-30.


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