Brat TV

Brat TV is a digital media network that is available on YouTube. Launched in 2017, the network features original shows and is geared toward Generation Z.

Brat TV
Type of site
OTT digital media network
Headquarters
Los Angeles, California, United States
Founder(s)Rob Fishman
Darren Lachtman
URLwww.brat.com
RegistrationAvailable on YouTube
LaunchedMarch 1, 2017 (2017-03-01)
Current statusActive

Brat TV's flagship web series is Chicken Girls, which spawned a subsequent film entitled Chicken Girls: The Movie. Brat has also produced shows starring teenage stars from Disney Channel and Nickelodeon, such as Jules LeBlanc, Anna Cathcart, Francesca Capaldi, and Emily Skinner. A linear version of the channel is also available through advertising-supported over-the-top media services.

History

Brat was launched in 2017 by television writer Rob Fishman and Darren Lachtman as an online network featuring scripted content, streaming for free on YouTube.[1][2] The company originally received $2.5 million in seed funding.[1] Fishman saw a gap in the online market for high-quality teenage shows available for free on digital platforms.[3] Fishman noted how the selected social media celebrities all brought their own established audiences to Brat's shows, describing them as "under-leveraged media property".[3][1] The name of the network was inspired by the "Brat Pack" movies of the 1980s.[3]

On September 5, 2017, Brat premiered Chicken Girls, which is Brat's longest-running series.

The most viewed episode on Brat is the ninth episode of season one of Mani, titled "I'm the Captain Now". It stands at over 20 million views as of February 1, 2021. The episode originally premiered on December 6, 2017.

In addition to teenage internet celebrities, Brat's content would also star people who have worked with Disney Channel and Nickelodeon.

In 2018, Brat premiered 3 shows that were different than its usual single-camera shows: Brat Chat which was a talk show hosted by Indiana Massara and Darius Marcell that premiered in June, The Talent Show[4] which was a competition series to find Brat's next star (it was hosted by Casey Simpson. The usual set of judges consisted of Sofie Dossi, Bryce Xavier, and Jordyn Jones) that was released in August, and Hotel Du Loone which was a multi-cam sitcom that (like Brat Chat) was released in June.[5] A film based on Chicken Girls was released in 2018 as part of a deal with Studio L, a digital content division of Lionsgate[2][6] Before the film's release, Brat and Lionsgate amicably canceled their partnership.[7] The film was designed to provide an alternative to what had been covered in the series and premiered in June.[2]

Chicken Girls: The Movie was released in June 2018, which ended up becoming Brat's most popular project of all time at over 37 million views as of January 15, 2022.

In December 2018, Brat premiered the Brat Holiday Spectacular starring Mackenzie Ziegler, Jules LeBlanc, Indiana Massara, Sofie Dossi, Aliyah Moulden, Emily Skinner, and Michelle Johnson.[8]

In March 2019, Brat premiered Spring Breakaway starring Jules LeBlanc, Lilia Buckingham, and Anna Cathcart, William Frankline-Miller, Kianna Naomi, David Banks, Claire Montgomery, Allen Perada and Colleen Elizabeth Miller.[9]

In August 2019, Brat premiered Intern-in-Chief, which featured Jules LeBlanc, Riley Lewis, Indiana Massara, Aliyah Moulden, and Kiki Haynes.

Shows

Current shows
Title Premiere date No. seasons Source(s)
Chicken GirlsSeptember 5, 201711[10]
ManiAugust 30, 20178
Crown LakeJune 20, 20193[11]
Attaway GeneralMay 20, 20204
CharmersMay 27, 20212[12]
Good Luck Have FunJune 16, 20211[13]
Chicken Girls: The College YearsAugust 2, 20222[14] [15]
Junior'sSeptember 26, 20221[16]
Together Forever June 1, 20231[17]

Films
Title Premiere date Source(s)
Chicken Girls: The MovieJune 29, 2018[18]
Brat Holiday SpectacularDecember 21, 2018[19]
Spring Breakaway March 15, 2019[20]
Intern-in-Chief August 23, 2019

Former programming
† Denotes series is no longer available to view online
Title Premiere date Finale date Seasons Source(s)
Single-camera series
Misshaps †June 12, 2017August 7, 2017 1[21]
Cody & Lexy †July 27, 2017August 17, 20171[22]
Keys †July 29, 2017February 16, 20181[23]
Spot The DogAugust 31, 2017September 23, 20171[24]
Flunky's UpsetSeptember 27, 2017November 2, 20171[25]
Attaway AppealSeptember 28, 2017November 10, 20171[26]
AfterschooledJanuary 11, 2018February 8, 20181[27]
OvernightsMarch 2, 2018March 30, 20181[28]
Total EclipseApril 5, 2018September 3, 20205[29]
BrobotApril 16, 2018May 14, 20181[30]
DirtMay 4, 2018March 1, 20192[31]
Baby Doll RecordsJune 4, 2018July 16, 20181[32]
Boss CheerJune 21, 2018February 21, 20192[33]
A Girl Named JoJuly 3, 2018August 6, 20193[34]
Zoe ValentineJanuary 16, 2019October 23, 20192[35][36]
On The RopesFebruary 25, 2019April 15, 20191[37]
StuckMarch 27, 2019May 15, 20191[38]
Red RubyApril 29, 2019June 10, 20191[39]
Sunnyside UpDecember 3, 2019January 28, 20201[40]
Crazy FastDecember 4, 2019January 22, 20201[41]
Stage FrightMarch 26, 2020May 14, 20201[42]
Rooney's Last RollNovember 11, 2020December 2, 20201
Scarlett's LabAugust 6, 2021August 27, 20211[43]
Two ChristmasesDecember 22, 2021December 25, 20211[44]
The Four of ThemAugust 17, 2022August 31, 20221[45]
Chicken Girls:Forever TeamNovember 3, 2022[46]
Talk show
Brat ChatJune 3, 2018December 16, 20181[47]
Sketch comedies
My Not So Sweet 16 †July 7, 2017July 7, 20171[48]
Too Cool For School †July 8, 2017July 22, 2017 1[49]
Multi-camera series
Hotel Du LooneJune 27, 2018August 22, 20181[50]
Reality series
The Pain of Painting †July 19, 2017August 9, 2017 1[51]
Sheltered †July 21, 2017August 11, 2017 1[52]
Chicken Girls: The DocuseriesOctober 1, 2020November 12, 2020
Heart and SoulJanuary 29, 2021March 12, 2021
Competition series
The Talent ShowAugust 27, 2018October 11, 20181[53]

Facebook Watch
Title Premiere date No. seasons Source(s)
TurntAugust 1, 20181
The Shluv FamilyJune 29, 20201
Random Acts of MagicAugust 17, 20211
Don't @ MeOctober 21, 20211

Brat had also filmed a show for their main channel on YouTube called Theater Kids,[54] but it never aired at all.

Other media

B-Sides

In February 2020, Brat launched a YouTube channel called Music by Brat TV (formerly B-SIDES), which dedicated to original songs by Brat stars, as well as covers of existing songs.

Past Your Bedtime (formerly known as Yearbook)

In February 2020, Brat launched a YouTube channel called Yearbook that features its stars in different series of videos, often interviews or recaps:

  • Best Day Ever
  • Chemistry
  • Dear Diary
  • Honor Roll
  • @me
  • Meet My Pet
  • Portrait Mode
  • Sip or Spill
  • Study Hall
  • Tuesday Tea

Some of Yearbook's videos had been posted on Brat's IGTV.

Yearbook was rebranded in February 2022 as Past Your Bedtime, a channel featuring podcasts produced by Brat, such as:

  • Sip or Spill (with Tati Mitchell & Louis Levanti)
  • The Comment Section (with Drew Afualo)
  • Anonymously Yours (with Teala Dunn)
  • Keep Kickin’ (with Kai Novak)
  • Interview With My Kid (with Jesse & Arlo Sullivan)
  • Reading The Stars (with Antoni Bumba)
  • Me Time (with Jack Wright)
  • The Beauty Breakdown (with Glamzilla)
  • Looking For
  • I'm Literally Screaming (with Spencewuah)
  • I'll Be Your Sister (with Ellie Zieler)
  • Best Friends For Real (with Gabby Morrison & Jada Wesley)

Snapchat

Brat TV has also launched several Snapchat series that recap pop culture and current events primarily concerning notable influencers.

  • Past Your Bedtime
  • Hot Take
  • Beauty Beat
  • Get The Lewk

Books

In March 2019, Brat partnered with Sky Pony Press to release a junior novel based on the Chicken Girls series, entitled "Rhyme and the Runaway Twins".[55]

IGTV
  • Attaway Looks
  • Brat Asks
  • Brat Radio
  • Fast Friends
  • Fly So High
  • Past Your Bedtime
  • Trivia Night
  • True or Nah
  • Wednesday Wisdom

Podcast

In August 2019, Brat partnered with Art19 to produce a set of podcasts, the first of which served as a spin-off of Attaway Appeal.[56]

References
  1. Kafka, Peter (July 24, 2017). "Rob Fishman used to connect young stars with advertisers. Now, he's making videos with them at his new startup, Brat". Recode. Retrieved July 7, 2018.
  2. McAlone, Nathan (May 2, 2018). "A founder who sold his last startup for ~$50 million is using book and movie deals to boost his new YouTube-centric media company". Business Insider. Retrieved July 7, 2018.
  3. McAlone, Nathan (October 28, 2017). "A founder who sold his last startup for ~$50 million wants to make iconic TV for teens in the YouTube era". Business Insider. Retrieved July 7, 2018.
  4. "Brat Unveils Fall Slate Featuring More 'Chicken Girls,' Competition Series 'Talent Show' (Exclusive)". The Hollywood Reporter.
  5. Chuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (Exclusive)". Variety. Retrieved July 7, 2018.
  6. "Lionsgate announces first film slate for newly branded 'Studio L' digital content studio". Cision. PR Newswire. February 22, 2018. Retrieved July 7, 2018.
  7. Faughnder, Ryan."'Chicken Girls' maker Brat raises $30 million to produce online shows for teens", Los Angeles Times, July 18, 2018.
  8. McAlone, Nathan. "The 'two biggest female Gen Z stars' are about to be in a holiday YouTube movie together", Business Insider, December 12, 2018
  9. Spring Breakaway, retrieved April 7, 2019
  10. "Chicken Girls – Season 2 – Annie & Hayden – YouTube" – via YouTube.
  11. Crown Lake | Deadline Hollywood, May 3, 2019, retrieved May 3, 2019
  12. Charmers, April 9, 2021
  13. Good Luck Have Fun, April 28, 2021
  14. Chicken Girls: The College Years, July 7, 2022
  15. "Chicken Girls: College Years | Season 2 | Official Trailer". YouTube. Retrieved May 27, 2023.
  16. Junior's, July 7, 2022
  17. Junior's, June 1, 2023
  18. "Chicken Girls: The Movie". June 29, 2018 – via YouTube.
  19. Brat Holiday Spectacular, December 21, 2018, retrieved March 9, 2019
  20. "Spring Breakaway". March 15, 2019 – via YouTube.
  21. "Misshaps with Kristen – YouTube" – via YouTube.
  22. "Cody & Lexy – YouTube" – via YouTube.
  23. "Keys with Dylan & Hayden – YouTube" – via YouTube.
  24. "Spot the Dog with Tanner & Ken – YouTube" – via YouTube.
  25. "Flunky's Upset with Meghan, Raegan & Denzel – YouTube" – via YouTube.
  26. "Attaway Appeal with MaeMae, Motoki and Dru – YouTube" – via YouTube.
  27. "Afterschooled with Summer & Dylan – YouTube" – via YouTube.
  28. "Overnights – Season 1 – Jordyn & Daniel – YouTube" – via YouTube.
  29. Holloway, Daniel (March 12, 2018). "Digital Network Brat Orders Series 'Total Eclipse' With Mackenzie Ziegler, Lauren Orlando (Exclusive)".
  30. "Brobot – Season 1 – Brent & Lexi – YouTube" – via YouTube.
  31. Dirt | Season 2 | Ep. 7: "Distractions", retrieved January 10, 2020
  32. "Baby Doll Records – Season 1 – Baby Ariel – YouTube" – via YouTube.
  33. Boss Cheer | Season 2 | Ep. 8: "The Boss is Back", retrieved January 10, 2020
  34. A Girl Named Jo | Season 3 | Ep. 8: "Allen's Arcade", retrieved January 10, 2020
  35. "'To All the Boys I've Loved Before' Actress Anna Cathcart to Star in Brat Series 'Zoe Valentine'". The Hollywood Reporter. November 20, 2018.
  36. Zoe Valentine | Season 1 | Ep. 1: "Disappearing Act", January 16, 2019, retrieved March 9, 2019
  37. On the Ropes | Season 1 | Ep. 1: "Fresh Start", February 25, 2019, retrieved March 9, 2019
  38. Stuck | First Look, March 13, 2019, retrieved March 14, 2019
  39. Red Ruby | Deadline Hollywood, March 22, 2019, retrieved March 22, 2019
  40. Sunnyside Up, September 14, 2019
  41. Crazy Fast, September 13, 2019
  42. Stage Fright, February 9, 2020
  43. Scarlett's Lab, April 28, 2021
  44. Two Christmases, September 14, 2019
  45. The Four of Them, September 14, 2019
  46. Chicken Girls: Forever Team, November 24, 2022
  47. "Brat Chat – Indiana & Darius – 6.3.18". June 3, 2018 – via YouTube.
  48. "My Not So Sweet 16 – Jason Nash in "Entrance"". July 7, 2017 – via YouTube.
  49. "Too Cool For School – Siena Mirabella in "First Day" – Ep. 1". July 8, 2017 – via YouTube.
  50. Chuba, Kirsten (May 30, 2018). "Brat Sets First Multicam Sitcom with 'Hotel Du Loone' (Exclusive)".
  51. "The Pain of Painting – Jason Nash & David Dobrik – Ep. 1". July 19, 2017 – via YouTube.
  52. "Sheltered – Nazanin Kavari in "Unboxing" – Ep. 1". July 21, 2017 – via YouTube.
  53. "The Talent Show – "Meet the Judges" – Ep. 1". August 27, 2018 – via YouTube.
  54. McNary, Dave (August 22, 2017). "Digital Creator Brat Unveils Fall Slate of High School-Set Shows". Variety.
  55. Brat (March 5, 2019). Chicken Girls: Rhyme and the Runaway Twins. Sky Pony. ISBN 978-1510742185.
  56. "Brat Partners with Art19 To Launch Teen-Targeted Podcasts". Inside Radio. August 23, 2019. Retrieved September 24, 2019.
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