Magalog

A magalog is a promotional copy of a magazine, usually in a 12-page catalog format. The name is a portmanteau of "magazine" and "catalog"[1] and was coined and used by Gary Bencivenga, a direct response copywriter. Magalogs help introduce magazines to new readers, or function as a catalog formatted as a magazine. It can also help existing readers see new or upcoming changes, additions, or improvements to the magazine. An alternative use can include catalogs that are presented with content, not just advertising.[2] Magalogs are used in other verticals and have been used successfully to sell dietary supplements, books, information products, and sports equipment. Magalogs vary in size from 8 pages to 64 pages. Results from magalogs are closely measured in order to determine the ROI of the mailing. An example of a magalog of the catalog style would be Mark, as published by Avon.[3]

Organization

Magalogs are constructed by using the most interesting or palatable material, called a 'hook', to interest the reader. They can also contain discount campaigns or gifts to the reader. They are designed to produce maximum enthusiasm and positive outlook for a brand.[3][4]

References
  1. "The Unexpected Power, and Success of the Magalog". Melissadata.com. Archived from the original on 2010-02-01.
  2. Bencivenga, Gary. "Bullet 15 The Secret of the Monkey's Fist". Marketing Bullets.
  3. Gibbs, Jim. "Is a Magalog Right For You? - The Dingley Press". Dingley. Retrieved 25 July 2022.
  4. "Magalog - Priint | en". www.priint.com. Retrieved 2022-07-25.
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