Magic Hat Brewing Company

Magic Hat Brewing Company is a wholly owned brand of Florida Ice & Farm Co., which is headquartered in Costa Rica. It began production as an independent craft brewer in South Burlington, Vermont in 1994, and the brand is distributed across the United States. Their flagship beer, the apricot-tinged #9, is widely regarded as a significant early force in introducing many Americans to craft beer, especially in the late 1990s and early 2000s.[2]

Magic Hat Brewing Company
Opened1994
Key peopleAlan Newman
Annual production volume154,236 US beer barrels (180,992 hl)[1]
Owned byFlorida Ice & Farm Co.
Websitemagichat.net

History

Magic Hat Brewing Company was formed in 1994 in Burlington, Vermont by serial entrepreneur Alan Newman and Bob Johnson, the company's original brewmaster.[2] It expanded and moved to an industrial park in neighboring South Burlington in 1997. By 2005 it had 64 employees.[3] In 2008 the company purchased Pyramid Breweries, makers of the Pyramid and MacTarnahan's brands, expanding to 129 employees.[4]

Acquisitions and eventual shutdown of Vermont space

In 2010, Alan Newman sold Magic Hat and all of its assets to North American Breweries,[2][5] a subsidiary of KPS Capital Partners, a private equity firm with a business model described by Newman as "stripping out expense and flipping."[2] The new owners did exactly that: in December 2012, North American Breweries was purchased by Florida Ice & Farm Company (FIFCO), a Costa Rican food and beverages company.[6]

FIFCO soon began producing some Magic Hat beer at their Genesee Brewing Company plant in Rochester, New York. The Vermont brewery continued to operate until June 2020, when FIFCO announced that it intended to consolidate the rest of Magic Hat's brewing operations to the Rochester location.[7] Another Burlington based brewery, Zero Gravity, assumed the lease on Magic Hat's physical plant, along with the brewing and retail assets within the space.[8] 43 of Magic Hat's 46 Vermont employees were laid off, although Zero Gravity was in talks to rehire some of them.[2] Zero Gravity moved into the space and began producing beer there in July 2020.[9]

Brands
Magic Hat #9 in a mug

Magic Hat brews five year-round beers: #9 "Not Quite Pale Ale", Taken for Granite, Mother Lager, Citrus Box, Ob-La-Di, What's on Stage, Nirav, Elder Betty and Single Chair. It also produces up to four seasonal beers, seasonal variety packs and several limited release products.[10]

References
  1. "The 10 Biggest US Craft Breweries - CNBC". CNBC. Archived from the original on 2012-10-12. Retrieved 2017-09-09.
  2. "Magic Hat Leaves Behind a Transformed Craft Beer Industry in Vermont". www.sevendaysvt.com. July 1, 2020. Retrieved July 1, 2020.
  3. "Business People-Vermont: Magic Hat Brewery". www.vermontguides.com. Archived from the original on 2018-01-19. Retrieved 2010-01-09.
  4. Baird, Joeal Banner (29 July 2010). "Magic Hat reportedly 'days away' from sale". Burlington, Vermont: Burlington Free Press. pp. 1A, 4A.
  5. Rochester, North American buys Magic Hat, Pyramid and MacTarnahan's
  6. "Cerveceria Costa Rica to buy North American Breweries". Oct 26, 2012. Retrieved May 21, 2013.
  7. Blumenthal, Rachel Leah (2 July 2020). "Boozy updates from Boston and beyond". Eater Boston. Retrieved 5 July 2020.
  8. "Magic Hat Brewing Is Leaving Vermont; Zero Gravity Will Expand". www.sevendaysvt.com. June 16, 2020. Retrieved July 1, 2020.
  9. Bendavid, Ike (5 April 2021). "Zero Gravity expands into old Magic Hat facility". WCAX. Retrieved 18 March 2023.
  10. "Elixers". www.magichat.net. Magic Hat Brewing Company. 2013. Retrieved May 22, 2013.
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