Mahul Brahma

Dr. Mahul Brahma is an author and an Indian actor, working in the Bengali film industry. He has acted in a Bengali feature film Hoyto Manush Noy (2018)[1][2] and a Bengali Short Film Elixir (2016) the latter was selected for the Cannes Short Film corner, 2016.[3] Mahul's book Decoding Luxe[4][5][6][7] is on the luxury market in India. The book is an in-depth study on the various dimensions of luxury.[4][5] Mahul's second book Dark Luxe[1][8][9] explores the dark side of luxury. His third book Luxe Inferno is a philosophical journey for the true meaning of luxury.[10][11][12][13] These three books are a part of ‘The Luxe Trilogy’.[14][15] After the trilogy, Dr. Brahma wrote his fourth book Quarantined: Love in the time of Corona, an anthology of six love stories of people locked down during the outbreak of coronavirus. [16][17][18][19][20] The book was written during the COVID-19 crisis in 2020.[17][18][16][20] Dr. Brahma made his directorial debut with short film PostIt (2018).[1][8][9] Dr Brahma’s fifth book How to Communicate Strategically in Corporate World (2020) captures the evolving strategic role of communications in today’s corporate world. [21][22][23][24]

Mahul Brahma
NationalityIndian
Alma materSt. Xavier’s College, Kolkata
Occupations
  • Actor
  • Author
  • Corporate Communications & Branding
Known for
  • How to Communicate Strategically in Corporate World (2020) book
  • Quarantined: Love in the time of Corona book
  • Luxe Inferno book
  • Decoding Luxe book
  • Dark Luxe book
  • Hoyto Manush Noy feature film
  • PostIt! short film
  • Elixir short film
Websitemahulbrahma.com

Early life

Dr. Brahma is a D.Litt in luxury and communications (honoris causa) and PhD in Economics.[25][26][27] He is a TEDx Speaker on mythic value of luxury.[26][25][27] He is an alumnus of Indian Institute of Management Calcutta,[26][27] University of Cambridge – Judge Business School, MICA and St Xavier's College.[28][29][30][31][32] He is currently working in mjunction as the Chief Editor and Head - CSR, Corporate Communications & Branding, Publications for a joint venture of Tata Steel and Steel Authority of India Ltd. (SAIL).[33][29][30][31][27] Dr. Brahma is winner of Impactful CSR Leader Award and Best Communication Strategist Award in 2019.[34][35][30][31][32] Dr. Brahma is winner of Best Communication Strategist Award in 2018.[28][29][30][31][32] He is also the winner of the Young Achiever Award in National Award for Excellence in Corporate Communication, for the year 2016.[36][37] Mahul won the Ecommerce Communication Leader of the Year Award in 2017 given by CMO Asia and World Marketing Congress.[38][39] Also, he has won the Brand Leadership Award in 2017.[40][41][42][43] His authored case study ‘mjunction : A branding dilemma’ has been selected by US-based Ivey Publishing.[44][45]

Actor

Brahma came to limelight with his exceptional performance in the Bengali short film Elixir (2016) [46] The film was selected for screening at Cannes Film Festival 2016.[46] He has also acted in a Bengali feature film Hoyto Manush Noy (2018)[1][2] and a Bengali Film Aarajito (2022).

Author

Mahul's book Decoding Luxe is a guide to luxury in India, exploring luxury from an Indian perspective.[5][4][6][7] The book cites examples of how the Indian Maharajas were the biggest clients of luxury brands such as Rolls-Royce, Cartier, and Louis Vuitton in the early 1900s.[4][47] The book aims to clear popular misconceptions and states the Indian luxury market driven by the Indian middle class and not the most wealthy.[48][49] The book also talks about how eCommerce is leading to an exponential growth in the luxury counterfeit market and how luxury is driven by ego and not humility.[50][51]

Dark Luxe is an anthology of 13 short stories exploring the dark side of luxury.[52][53] From “price on request” tag, the book takes readers to the other end of the spectrum. These are horror stories and work of fiction, however, interspersed with factual data. In these stories, the author has made luxury products the protagonists, who share their version of the crime.[54][55][56][57][58][59]

His third book Luxe Inferno is a philosophical journey for the true meaning of luxe, capturing the Yin and Yang of luxury in two parts. The first part is fiction, a story of a luxury addict through the nine circles of inferno of luxe. This journey finally takes the protagonist to the Purgatory and may be even to the Paradiso. The second part explores various dimensions of luxury classified into – strategy, brands and perception. The genre is a mix of fiction and non-fiction.[60][61][62][63][64]

His fourth book Quarantined: Love in the time of Corona was written during the time of Corona outbreak in 2020. It is a work of fiction, an anthology of short stories on dark love and how the outbreak of the crisis has re-calibrated the human mind towards survival, ending up heightening instincts and emotions, exposing our dark side, and making our existing lives and relationships unrecognizable.[16][17][18][19][20]

His fifth book How to Communicate Strategically in Corporate World (2020) deals with the various facets of strategic communications, including crisis and leadership in Covid times, creating mythic value, and increased criticality of the role of communication in today’s corporate world.[65][21][22][66]

References
  1. Indiablooms. "Of Dark Luxe, PostIt and Mahul's love for ghosts | Indiablooms - First Portal on Digital News Management". Indiablooms.com. Retrieved 3 June 2018.
  2. "A HORROR FILM THAT'S LOADED WITH JITTERS - The Times Of India - Kolkata, 2018-04-05". Retrieved 3 June 2018.
  3. "Short Film Catalog". festival-cannes.fr. Festival de cannes. Retrieved 23 May 2016.
  4. "World shifting focus to growing luxury consumer base in India".
  5. "Review: Decoding Luxe by Mahul Brahma". hindustantimes.com/. 30 October 2017. Retrieved 31 October 2017.
  6. "All that dazzle is luxury: Mahul Brahma's Decoding Luxe takes you beyond veil of dazzle". The Financial Express. 20 August 2017. Retrieved 31 October 2017.
  7. "The Times Group". epaperbeta.timesofindia.com. Retrieved 31 October 2017.
  8. "Mahul's upcoming book Dark Luxe delves deep into the dark side of luxury | The CEO Magazine". The CEO Magazine. 18 April 2018. Retrieved 3 June 2018.
  9. "Mahul's upcoming book Dark Luxe delves deep into the dark side of luxury". Retrieved 8 June 2018.
  10. "Dr. Mahul Brahma's Luxe Inferno is a philosophical quest for luxury". The CEO Magazine.
  11. "Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma". India Blooms.
  12. "Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma".
  13. "inferno that is luxury".
  14. Indiablooms. "Mahul Brahma of mjunction receives CSR Leader of the Year Award | Indiablooms - First Portal on Digital News Management". Indiablooms.com. Retrieved 28 October 2019.
  15. "Dr Mahul Brahma receives CSR Leader of the Year Award". The CEO Magazine - India. 13 August 2019. Retrieved 28 October 2019.
  16. "Tales of unconventional dark love".
  17. "Dr Mahul Brahma's New Book 'Quarantined' finds dark love in the time of corona".
  18. "Love in the time of Corona: Mahul Brahma's new book is 'Quarantined'".
  19. "Book Excerpts: 'Quarantined' explores love in the time of corona".
  20. "Quarantined: Love in the time of corona".
  21. "Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book". India Blooms.
  22. "Book Excerpt: How leaders must communicate crisis in COVID times". www.moneycontrol.com. Retrieved 6 April 2021.
  23. NotInTown. "Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book". NotInTown. Retrieved 6 April 2021.
  24. twfindia. "Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book | Trans World Features". twfindia.in. Retrieved 6 April 2021.
  25. "DLitt for author communicator Dr Mahul Brahma". The CEO Magazine.
  26. "IIM Calcutta recognition for Dr Mahul Brahma". The CEO Magazine.
  27. "DLitt for Author, Communicator Mahul Brahma". India Blooms.
  28. "In Conversation with Mahul Brahma, Communications and Branding Expert". theceo.in. The CEO Magazine. Retrieved 23 May 2016.
  29. "Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award".
  30. "Communicator-writer Mahul Brahma wins Best Communication Strategist Award".
  31. "Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award".
  32. "Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award".
  33. Moitra, Sumit (19 March 2015). "Key-chained, Make in India lion to roar in overseas trade events". dnaindia. Retrieved 23 May 2016.
  34. "Mahul Brahma of mjunction receives CSR Leader of the Year Award".
  35. "Dr Mahul Brahma receives CSR Leader of the Year Award".
  36. Indiablooms. "mjunction's Mahul Brahma receives "Young Achiever Award" | Indiablooms - First Portal on Digital News Management". Retrieved 9 September 2016.
  37. "Mahul Brahma wins Young Achiever Award » The CEO Magazine". 3 September 2016. Retrieved 9 September 2016.
  38. Indiablooms. "Mahul Brahma wins the E-commerce Communication Leader of the Year". Indiablooms.com. Retrieved 19 February 2017.
  39. "Mahul Brahma won the "Ecommerce Communication Leader of the Year" Award » The CEO Magazine". The CEO Magazine. 16 February 2017. Retrieved 19 February 2017.
  40. Indiablooms. "Brand Communicator Mahul Brahma wins Brand Leadership Award 2017 | Indiablooms - First Portal on Digital News Management". Indiablooms.com. Retrieved 27 November 2017.
  41. "Author, Brand Communicator Mahul Brahma wins Brand Leadership Award 2017". PitchOnnet. 9 November 2017. Retrieved 27 November 2017.
  42. "Decoding Luxe Author Mahul Brahma wins Brand Leadership Award – Expressnews". expressnews.asia. 11 November 2017. Retrieved 27 November 2017.
  43. "Decoding Luxe Author Mahul Brahma wins Brand Leadership Award » The CEO Magazine". The CEO Magazine. 10 November 2017. Retrieved 27 November 2017.
  44. "US-based Ivey Publishing to bring out mjunction case study".
  45. "Ivey to publish mjunction case study".
  46. "Cannes Film Festival 2016: Mahul Brahma's 'Elixir' selected for Cannes Short Film Corner". www.mid-day.com. 11 May 2016.
  47. "Cartier, Rolls-Royce, Louis Vuitton: The Indian Connection". 12 July 2017.
  48. "The Super-rich Don't Drive Luxury In India". Dolce Vita Diamond - British Luxury Lifestyle - Private Members. 8 August 2017. Retrieved 23 October 2017.
  49. "India's luxury market driven by great Indian middle class, not the super-rich - CPP-LUXURY". CPP-LUXURY. 24 July 2017. Retrieved 23 October 2017.
  50. "Book Excerpt: How e-commerce is boosting luxury counterfeit market". Moneycontrol. Retrieved 23 October 2017.
  51. "Luxury is an ego trip: Mahul Brahma » The CEO Magazine". The CEO Magazine. 21 June 2017. Retrieved 23 October 2017.
  52. "Death of a Phantom: Excerpt from Mahul Brahma's latest book Dark Luxe". Moneycontrol. Retrieved 30 September 2018.
  53. "Mahul's upcoming book Dark Luxe delves deep into the dark side of luxury – Expressnews". expressnews.asia. Retrieved 30 September 2018.
  54. "Mahul Brahma's book 'Dark Luxe' is about nightmares of the luxury world".
  55. "The Dark side of Luxury".
  56. "This Mont Blanc pen in your pocket can turn you into a very dark person!".
  57. "Death of a Phantom: Excerpt from Mahul Brahma's latest book Dark Luxe".
  58. "Mahul Brahma's book 'Dark Luxe' exposes darkness hiding behind dazzle".
  59. "Mahul Brahma's book 'Dark Luxe' exposes darkness hiding behind dazzle".
  60. "The philosophical side to luxury". domain-b.com. Retrieved 7 June 2020.
  61. "Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma".
  62. "Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma".
  63. "Inferno that is luxury".
  64. "Dr Mahul Brahma's Luxe Inferno is a philosophical quest for luxury".
  65. "Author Dr Mahul Brahma launches book on strategic communication | CEO". The CEO Magazine - India. 24 October 2020. Retrieved 6 April 2021.
  66. "Long Read: Lockdown literary society". Khaleej Times.
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