Main Line Broadcasting

Main Line Broadcasting was an American media company, based in Philadelphia, Pennsylvania. At its peak, Main Line Broadcasting owned 19 radio stations in four markets in the United States. The company was founded by Dan Savadove, and was most recently run by CEO Marc Guralnick. Main Line was backed by the Arlington Capital Group, a private equity company.

Main Line's original operating strategy was to purchase and operate radio stations in mid-size Arbitron markets, generally those ranked between 50 and 150 in Arbitron's market size list.

History

Main Line's first acquisition was Dame Broadcasting's 5-station group in Hagerstown, Maryland in August 2005. In December 2005, Main Line purchased four stations from MainQuad Broadcasting in the Richmond, Virginia market.

In May 2007, Main Line doubled in size with the purchase of ten stations from Radio One in the Louisville, Kentucky and Dayton, Ohio markets. In October 2008, it downsized its Louisville, Kentucky cluster as part of company-wide budget cutting. In doing so, the entire WLRS airstaff was released. WLRS retained its rock format.

On April 17, 2014, L&L Broadcasting announced that it has agreed to purchase all of Main Line's stations as part of a merger with Alpha Broadcasting. The combined entity will be known as Alpha Media.[1] The sale closed on July 1, 2014.

Former Stations

All of these stations are owned by Alpha Media as of July 1, 2014.

DMA Market Station Frequency Branding Format
53 Louisville, KY WGZB-FM 96.5 B96.5 Urban
WDJX-FM 99.7 99.7 DJX Contemporary Hit Radio
WMJM-FM 101.3 Magic 101.3 Urban AC
WXMA-FM 102.3 102.3 The Max Hot AC
WGHL 105.1 Greatest Hits Louisville Classic Hits
56 Richmond-Petersburg, VA WLFV 93.1 93.1 The Wolf Southern Country
WWLB 98.9 98.9 Liberty Variety Hits
WARV-FM 100.3 Big Oldies 107.3 Oldies
WBBT-FM 107.3
60 Dayton, OH WROU-FM 92.1 92.1 WROU Urban AC
WGTZ-FM 92.9 Fly 92.9 Variety Hits
WCLI-FM 101.5 Click 101.5 Modern Hit Music
WDHT-FM 102.9 Hot 102.9 Rhythmic Contemporary
WING-AM 1410 ESPN 1410 Sports
166 Hagerstown, MD-
Chambersburg, PA		 WQCM-FM 94.3 94.3 WQCM Rock
WIKZ-FM 95.1 Mix 95.1 Adult Contemporary
WDLD-FM 96.7 Wild 96.7 Rhythmic Contemporary Hit Radio
WCHA-AM 800 True Oldies 96.3 Oldies
WHAG-AM 1410
W242BY 96.3

References
  1. "L&L Broadcasting and Alpha Broadcasting Agree To Merge and Become Alpha Media". 17 April 2014. Archived from the original on 18 April 2014.


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