Malini Agarwal

Malini Agarwal (born 26 May 1977), a.k.a. MissMalini, is an Indian digital influencer,[1][2] TV host,[3] entrepreneur[4][5] and best-selling author.[6] Formerly a radio jockey on Mumbai's Radio One (India) and Head of Digital Content for Channel V India, she founded her blog MissMalini.com in 2008, covering Bollywood, Indian television, fashion, beauty and lifestyle. Aside from radio and her blog, she has also guest anchored several television shows, including CNN-IBN's Tech Toyz[7] and UTV Bindass' Style Police,[8] as well as two seasons of her own show, MissMalini's World on TLC[9][10] and Inside Access with MissMalini on vh1.

Malini Agarwal
Malini Agarwal in 2012
Born (1977-05-26) 26 May 1977
Allahabad, Uttar Pradesh, India
Other namesMissMalini
Occupation(s)Celebrity Blogger, Founder & Blogger-in-Chief of MissMalini.com, Radio DJ
Years active2000−present
SpouseNowshad Rizwanullah
Websitehttps://www.missmalini.com/

Early life

Malini was born on 26 May 1977, in Allahabad, India.[11] She grew up in various countries as her parents worked with the Indian foreign service, eventually graduating from Maitreyi College, Delhi University and moving to Mumbai, where she now lives.[12]

Awards and recognition

Malini has received much recognition over the years, with many celebrated accolades under her belt. She ranked #1 on IMPACT's 50 Most Influential Women in Media, Marketing and Advertising 2017,[13][14] and has been recognized as one of the top business leaders to watch on Fortune India's 40 Under 40 List, GQ's 50 Most Influential Young Indians List[15] and World Marketing Congress's 50 Most Influential Digital Marketing Leaders Listing. She has been awarded Cosmopolitan's Editors' Choice Awareness Influencer of the year 2020[16] along with being named one of the Top 10 Young Businesswomen by CNBC-TV18 at the Young Turks Summit[17] and the #1 Digital Influencer in the world on SERMO's Digital Influencer Index 2016.[18] She was also a part of YourStory's 100 Digital Influencers of 2020.

Radio

Agarwal started her radio career as a Radio Jockey with WIN 94.6 in Mumbai, which later became Go 92.5 and then Radio One 94.3. Some of the shows she hosted included Horn OK Please, 225, Tiger Time with Malini, Overdrive and Malini till Midnight. Agarwal worked her way up to Programming Director before she decided to transition to digital TV, becoming Channel V India's Head of Digital Content. Although she no longer hosts her own show, Agarwal continues to be a regular contributor to radio shows, including a weekly call-in with the BBC Asia Network.[19]

MissMalini.com

MissMalini.com was founded as a hobby blog in 2008, as an extension to the gossip column Agarwal had been writing on the side for many years, with Mumbai tabloid Mid-Day. Following a surge in readership, she decided to leave Channel V to focus full-time on the blog.[20] The blog draws inspiration from international sites such as PerezHilton and PopSugar covering all aspects of Bollywood and celebrity life. It also covers the latest in Indian and international fashion trends, along with lifestyle content such as Travel, Food, and Nightlife. MissMalini.com is also the official blogging partner for fashion properties in India like Lakme Fashion Week,[21] Blender's Pride Fashion Tour,[22] and India Resort Fashion Week.[23] The blog has also covered fashion events outside of India, most recently Cape Town Fashion Week 2012.[24][25]

Agarwal is also related with her show "Inside access with Miss Malini" where she meets several celebrities and does fun stuff together. Season 1 has finished airing, with season 2 in progress.

Agarwal and her blog missmalini.com are regularly featured in leading digital and print fashion and lifestyle publications, including Elle,[26][27] Cosmopolitan,[28] Harper's Bazaar,[29] Grazia,[30] Femina (India),[31] and Glamrs.com[32] among others. In December 2021, the company was acquired MyGlamm for an undisclosed amount.[33]

Other works

Agarwal is the author of the book To The Moon: How I Blogged My Way To Bollywood.[34]

References
  1. Atray Banan, Aastha "Miss Malini Dot Who?", Open Magazine, 19 May 2012
  2. Reuters "Meet the face of the new India: 'Blogging princess' Miss Malini", The Globe & Mail, 12 February 2013
  3. "Vh1 – Inside Access with Miss Malini". Indian Television Dot Com. 8 February 2018. Retrieved 27 February 2018.
  4. Behal, Ambika. "How India's First Bollywood Blog Turned into A Media House: A Question and Answer With MissMalini". Forbes. Retrieved 27 February 2018.
  5. Duttagupta, Ishani (14 September 2015). "MissMalini.com: How Malini Agarwal has opened a new growth avenue of Bollywood fashion in lifestyle e-tail". The Economic Times. Retrieved 27 February 2018.
  6. "HT-Nielsen top 10: Miss Malini's to the Moon new entrant on nonfiction list". hindustantimes.com. 20 January 2018. Retrieved 27 February 2018.
  7. CNN-IBN "Tech Toyz: gossip special with Miss Malini", CNN-IBN, 25 June 2011
  8. Firstpost "Rahul Khanna, Manasi Scott, Poorna Jagannathan with MissMalini on UTVBindass Style Police Episode #7", Firstpost, 9 June 2011
  9. "New show on TV: Get up close & personal with Bollywood's biggies". India Today. 11 August 2015. Retrieved 28 February 2018.
  10. "Moving from website to TV: MissMalini.com". Moneycontrol. Retrieved 28 February 2018.
  11. "ब्लॉगिंग के शौक ने मालिनी को बनाया STAR, जो लिखती हैं, बन जाता है ट्रेंड". dainikbhaskar (in Hindi). 23 July 2016. Retrieved 28 February 2018.
  12. "Blogging It Right". Verve Magazine. 6 January 2015. Retrieved 28 February 2018.
  13. "19 NEW ENTRANTS IN IMPACT'S 50 MOST INFLUENTIAL WOMEN LIST, 2020, WITH KALLI PURIE AT NO.1". Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers. Retrieved 9 September 2021.
  14. "Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017 – Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 9 September 2021.
  15. "GQ's Most Influential Young Indians 2017: Mavericks". GQ India. 7 July 2017. Retrieved 9 September 2021.
  16. "Cosmopolitan Blogger Awards 2020: Meet the Winners!". Cosmopolitan India (Cosmopolitan India June – July ed.). p. 173.
  17. CNBC-TV18 Young Business Women 2016, retrieved 9 September 2021
  18. "Sermo digital influencer index 2016 (high res)". Issuu. Retrieved 9 September 2021.
  19. BBC Asian Network [Raj and Pablo http://www.bbc.co.uk/programmes/b01qg8s5], Raj and Pablo Show
  20. Avantika Sharma "Blog watch: Young and Fabulous", IndiaToday.in, 20 January 2012
  21. Ranjit Rodricks "All the Glitz & Glamour From Lakme Fashion Week Opening Party", MissMalini.com, 3 August 2012
  22. Karen Alfonso "Blenders Pride Fashion Tour 2012 Kicks Off", MissMalini.com, 4 September 2012
  23. Ranjit Rodricks "Get Set for India Resort Fashion Week 2012 in Goa from November 28th to December 2nd", MissMalini.com, 9 November 2012
  24. Nowshad Rizwanullah "Mercedes Benz Fashion Week Cape Town: Days 1 & 2", MissMalini.com, 20 August 2012
  25. Nowshad Rizwanullah "Mercedes Benz Fashion Week Cape Town: Days 3 & 4", MissMalini.com, 21 August 2012
  26. Heranandani, Naina "Elle Women 2011", Elle India, January 2011
  27. Datta, Joy "Friday Style" Archived 10 April 2013 at archive.today, Elle India, January 2011
  28. Chawla, Akanksha The Cool Thing I Do..., Cosmopolitan India, April 2012
  29. Malini Agarwal, Trousseau Talk, Harper's Bazaar, October 2011
  30. "A Day in the Life of Celebrity Blogger MissMalini", Grazia India, June 2012
  31. Dhruv, Saloni "Little Miss Perfect", Femina, June 2012
  32. Symons, Pallavi "Miss Malini's Cover Look: Step-by-Step Tutorial" Archived 11 April 2013 at archive.today, Glamrs.com, February 2013
  33. Bhalla, Tarush (13 December 2021). "Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini". Livemint.
  34. Ranganna, Akhila (5 January 2018). "Miss Malini's new book documents her journey". The Hindu. ISSN 0971-751X. Retrieved 8 March 2018.
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