Malladi Krishna Rao

Malladi Krishna Rao receiving Best Civic Management Award for Yanam Region for year 2008-2009 From his excellency M. Hamid Ansari, Vice President of India on 3 March 2010

Yanam Eye Bank was established on 7 April 2008 with a view to collect corneas from deceased persons as per their will to transplant corneas to bring sight to the blind people in collaboration with L.V. Prasad Eye Institute, Hyderabad for free of cost. Shri Malladi Krishna Rao and his wife volunteered for the donation of their eyes after their demise, which has inspired many people to come forward for the donation of eyes voluntarily. Out of all the corneas sent from Yanam Eye Bank, 90% of corneas were transplanted to the blind people and 10% for Training and Research purposes. No single cornea was discarded so far, which shows the standards maintained by the institution.

Malladi Krishna Rao responded to the incidents happening in & around Yanam for the people who were dying in various accidents and blood shortage during surgeries and has taken an initiative by establishing high quality well equipped Blood Donation Bank first ever in Yanam District which was named Yanam Blood bank started functioning from 02nd Feb 2008 within Yanam Old Age Home premises with spacious environment and supplying of blood to the needy people free of cost with zero processing charges. It also organises voluntary blood donation campaigns every year to encourage public for blood donation voluntarily. He has also formed a 24/7-blood donor group to meet the needs during emergencies. Yanam Blood Bank services extended to Thalassemia Patients, Burnt Victims, Neonatal Cases and Maternity Health Complications. Yanam Blood Bank also assisting the cancer patients and patients undergoing open-heart surgeries and around 13,000 units of blood has been supplied to the patients till date. The Founder-Chairman, Malladi Krishna Rao himself has donated his blood 37 times.

Honourable President of India Pranab Mukherjee presenting the "National Award for the Child Welfare & Cash Prize for the year 2011" to Malladi Krishna Rao at Rashtrapati Bhavan, New Delhi on 14 November 2012.

As all children deserve a loving home, healthy nutritious diet with education, Yanam Chinnarula Ananda Nilayam (An Orphanage) is another Non- Profitable Charitable Institution established by Malladi Krishna Rao on 6th Jan 2009 by giving shelter to many Underprivileged & Orphaned children who were destitute from different parts in and around Yanam irrespective of their caste, creed & religion. Malladi Krishna Rao wants to make them well-mannered, respectable and responsible citizens for tomorrow so he focused on Cleanliness and their Education. In this home, the children receive the tools of freedom to develop their unique strengths and talents while they are always mindful in Indian culture & tradition. Malladi Krishna Rao committed to ensure that the children he cares in the Orphanage continue to live with dignity by leading exemplary lives. One of the girl achieved top rank in EAMCET (Engineering And Medicine Common Entrance Test) and pursuing B.Tech in Petroleum Engineering in one of the most prestigious institute Jawaharlal Nehru Technological University (JNTU), Kakinada and another boy stood as Winner in All India Essay Writing competition. Yanam Chinnarula Ananda Nilayam has received National Award for the Child Welfare with cash prize of Rs. 3 Lakhs from the Ministry of Women & Child Welfare, Government of India which was presented by Honourable President of India, Pranab Mukherjee at Rashtrapati Bhavan, New Delhi on 14th Nov 2012 for the services rendered to the orphans.

Apart from Old Age Home & Orphanage Services Malladi Krishna Rao service organisations are instrumental in serving the society by providing 24/7 Free Ambulance and Free Body De-Freezer Services to all the needy people of Yanam and neighbouring districts of Andhra Pradesh and Free supply of Water to the rural people of the district. He is also successful in providing the Aids Awareness Programme to the people since 2003 and depicting its impact to the Society. Thousands of booklets on Jeevitham (Life) were distributed & organised many folk arts at village level. By adopting 85 HIV positive patients & providing quality medicines with nutritious food supplements worth lakhs of rupees and arranging counselling classes to give them a new hope on life. To eradicate Tuberculosis, TB patients recognised by the Government General Hospital, Yanam were also adopted by the service organisation since 2012 and providing them nutritious food supplements every month.

In March 2007 ”Elder Education Programme” was launched with an aim to achieve literacy in rural areas and to enable everyone to read & write and it is being extended to remote villages every year around Yanam. A Youth Exchange Programme was organised in June 2007 among the students of North-Eastern States with Yanam district in exchange of culture and tradition to promote National Integration. In the field of Education, to inculcate the habit of discipline in students, Malladi Krishna Rao organised many Lectures by the Eminent Educationists, Renowned Novelists and Psychiatrists under the guidance of Parents & Teachers and also by providing Free Study Materials to poor students. Yanam Old Age Home organises free coaching classes by a team of expert lecturers to the Students and provides free food supplements during the classes. Now Yanam has emerged as the Highest Pass percentile district in the entire Union Territory of Puducherry, which was used to be the most backward in education standards till a few years back. Malladi Krishna Rao also extends the Financial Aid to the eligible students for pursuing professional courses like Medicine, Engineering, Pharmacy, Teacher Training and other Technical Courses. Many special programmes were also organised by Yanam Old Age Home for physically and mentally Challenged Children to boost up their morale.

Towards the development of sports and games, he is also the founder of Yanam Sports & Games Development Authority Yanam. For the last 24 years he established many sports clubs for the encouragement of talented youth in sports and games by providing them good coaching and distributing playing kits. Malladi Krishna Rao along with his volunteers actively he also involved in rescue operations including the Orissa cyclone, 2001 Gujarat earthquake, 2004 tsunami, 1999 Kargil War, and many more.

Services by Shri Malladi Krishna Rao through Yanam Old Age Home, Yanam Eye Bank, Yanam Blood Bank and Yanam People's Voluntary Organisation.

1. Free admission cum provision of boarding & lodging with all facilities to Old Age People.
2. Securing corneas from the deceased through our Eye Bank and send on to tied-up L.V.Prasad Eye Institute hospital, Hyderabad for transplantation.
3. Established Blood Bank to gather blood from donors, store the same and supply to needy freely with zero processing charges.
4. Established Orphanage “Chinnarula Ananda Nilayam”, lodging the parentless children and providing higher education for better citizens till they rank self sustainability.
5. Cleaning of Roads & Drains in Yanam & surrounding villages with 200 sanitation workers with little assistance from Govt. of Puducherry.
6. Supply of Ambulance free of charge to needy people.
7. Supply of Mortuary Van free of charge to needy people.
8. Supply of Body De-Freezer free of charge to needy people.
9. Free Nutritious Food items supply to HIV & AIDS patients throughout the year.
10. Free Nutritious Food items supply to T.B. patients throughout the year.
11. Honouring of all the First Rank Students of States & U.T’s from Govt. Schools in 10th standard Public Examinations with Cash Award of Rs.10,000/- every year.
12. Bringing Mentally & Physically handicapped persons to schools in Auto Rickshaws.
13. Free study material distribution every year to 10th, +1 & +2 students.
14. Financial Assistance to Merit Students who are financially backward.
15. Financial Assistance for Medical Treatment with the help of donors to needy people.
16. Helping the Victims of Natural Calamities with the help of donors.
17. Free Drinking Water supply to destitute people for marriages and other occasions.
18. Conducting & Organising cultural fest, Yanam People’s Festival in large scale with Grant In Aid (GIA) from Government every year since 2004.
19. Free Battery cars service nos. 2 to Children & Elderly people to visit tourist places in Yanam.
20. Conducting Elder Education classes in selective centers to make 100% literacy.
21. Free Coaching of Classical & Western dance classes to students during summer vacations.
22. Conducting Children’s Festival to develop National Integration among students.
23. Organising General Health, Eye Checkup’s & Blood Donation Camps.
24. Safeguarding Indian Vedic culture and spreading to rural & downtrodden communities.
25. Free coaching to the school children in Swimming and Life Saving Skills during summers.
26. Organising free annual pilgrimage tours of all religious elderly people to sacred places.