Malley's Chocolates

Malley's Chocolates is a chain of candy stores in the Cleveland, Ohio area in the U.S., founded in the suburb of Lakewood.[3] Four of the stores include ice cream parlors year-round.

Malley's Chocolates
TypePrivate
IndustryConfectionery production
FoundedCleveland, Ohio
1935
FounderAlbert "Mike" Martin Malley
Headquarters
Cleveland, Ohio
,
United States
Number of locations
23 stores
Key people
Mike Malley (CEO) as of September 2023
ProductsChocolates
Ice Cream
Websitewww.malleys.com
Footnotes / references
[1][2]

Albert "Mike" Malley borrowed $500 in 1935, and opened his first candy store on Madison Avenue in Lakewood. The Malley family lived in the back of the building. Their efforts were successful, and by 1949, they opened a second store, also in Lakewood.[4]

In 2010, Malley's moved its corporate headquarters from Cleveland back to Lakewood, Ohio, near where the company was founded in 1935. The reason for the move was to free up more retail space at the company's main plant, where the HQ had been since 1990.[5] Malley’s manufacturing hub is a 60,000 square-foot factory in Cleveland, noted for three tall pink silos with the words "Milk," "Sugar," and "Cocoa" painted on them.[lower-alpha 1] The company’s signature confection, chocolate-covered strawberries, are prepared by a special 50-person crew around Valentine’s Day every year.[6] Other notable treats include chocolate-covered orange peels year round and chocolate-covered grapes during early summer.

Malley's was a vendor at the 2016 Republican National Convention in Cleveland.[7]

In October 2017, the company opened its 23rd retail outlet in Plain Township, a suburb of Canton. This was Malley’s first venture into Stark County although it had already operated stores in adjacent Summit County.[8]

Adele Ryan Malley, widow of the founder's son Bill, is the "voice" of Malley's.[2]

Unique promotions

Third generation Malley's former president Dan Malley is renowned for his unusual promotional events. He has persuaded Cleveland celebrities, such as Natalie Ronayne of the Cleveland Botanical Garden; Beth Mooney, CEO of KeyCorp; and celebrity chef Rocco Whelan to appear in his Malley's catalog wearing fuzzy bunny ears. It is an annual event[9] Malley has also distributed 50,000 "CHOC" oval bumper stickers. If a driver is spotted by one of Malley's team, the driver gets $25 and a chance to win $500. Perhaps the most unusual promotion was when Malley persuaded 25 people to lease and drive pink Volkswagen beetles emblazoned with the Malley's and "CHOC" logos. Malley pays the drivers $150/month and sets up the $300/month lease through a Cleveland car dealer.[10]

Notes
  1. 41.4198°N 81.784°W / 41.4198; -81.784

References
  1. "About Us-The Sweet American Dream". Malley's Chocolates.
  2. Ussin, Katie (September 12, 2023). "Sweet success – Former Malley's CEO writes her first book at age 86, passing down advice to entrepreneurs". WEWS-TV. Retrieved September 12, 2023.
  3. Heaton, Michael (October 20, 2016). "Bill Malley of Malley's Chocolates dies at 85". The Plain Dealer. AdvanceOhio. Retrieved May 16, 2017.
  4. Encyclopedia of Cleveland History (August 20, 2004). "Malley's Candies, Inc". ech.case.edu. Cleveland: Case Western Reserve University. Retrieved July 11, 2016.
  5. Spector, Kay (October 14, 2010). "Malley's Chocolates moves headquarters to Lakewood to expand Brook Park. factory". Cleveland: AdvanceOhio. The Plain Dealer. Retrieved July 11, 2016.
  6. Heaton, Michael (October 20, 2016). "Bill Malley of Malley's Chocolate dies". The Plain Dealer. Cleveland OH: AdvanceOhio. Retrieved October 16, 2017.
  7. Kilpatrick, Mary (June 14, 2016). "Patriotic jewelry, American flags: Check out the Republican National Convention merchandise". cleveland.com. Cleveland: AdvanceOhio. Retrieved July 11, 2016.
  8. "Malley's opens in Belden area". The Repository. Pittsford NY: Gatehouse Media. October 9, 2017. Retrieved October 16, 2017.
  9. McIntyre, Mike (March 26, 2012). "Tipoff". cleveland.com. Cleveland: AdvanceOhio. Retrieved July 11, 2016.
  10. Cho, Janet (August 23, 2012). "Would you drive around in a Malley's Chocolates ad for $150 a month?". Cleveland: AdvanceOhio. The Plain Dealer. Retrieved July 11, 2016.

Further reading
  • Malley, Adele (2020). Dustin S. Klein (ed.). Conversations with Adele: Business Owners' Fundamentals for Success. Smart Business Network. ISBN 978-1-94538-901-6.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.