Mallo Cup

Mallo Cups are an American coconut-laced milk chocolate cup that contains a whipped marshmallow center invented in 1936 by Boyer.

Mallo Cups
A split Mallo Cup
OwnerBoyer (candy company)
CountryUnited States
Introduced1936 (1936)
Websitewww.boyercandies.com

History

Brothers Bill and Bob Boyer began with production of candies such as fudge and nut clusters in 1936 in their own kitchen as a means of supplementing income during the Great Depression. The candy was wrapped by their mother and sister and the brothers sold the candy door to door. Eventually, production moved to a manufacturing facility and they began experimenting with chocolate. These experiments led to the creation of the Mallo Cup.[1][2]

In November 2010, Boyer introduced a dark chocolate version of the Mallo Cup.[3]

Mallo Cup Points

Mallo Cup cardboard wrapper inserts printed with illustrations of coins called "Mallo Cup Points" were introduced a few years after the Mallo Cup. The cardboard coins can be cut out and saved then redeemed for items from the company's prize catalogue, including Mallo Cup candies, clothing, toys, and other collectibles.[4]

References
  1. Henninger, Danya (4 April 2021). "How Philly and Pennsylvania grew to dominate the candy industry". Billy Penn. Retrieved 14 September 2021.
  2. Lacey, Darlene (11 May 2013). Classic Candy: America's Favorite Sweets, 1950–80. Bloomsbury Publishing. p. 25. ISBN 9780747813651.
  3. Greene, Lydia (11 November 2020). "Mallo Cups Are a Sweet Nostalgic Treat". Wide Open Eats. Retrieved 14 September 2021.
  4. Keeler, Bill (3 March 2021). "What Do You Get for Collecting the Mallo Cup Points?". WIBX950. Retrieved 14 September 2021.


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