Marcelo Cardoso

Marcelo Lopes Cardoso (born August 3, 1966) is a Brazilian businessman from São Paulo. He is CEO for Metaintegral Associates,[1] a company based in Sao Francisco that apply Business transformation grounded in Integral Theory leveraging scientific evidence from areas such as psychology , neuroscience, social science, complex theory. He is the founder and president of Instituto Integral Brasil.[2][3][4][5]

Marcelo Lopes Cardoso
Born (1966-08-03) August 3, 1966
São Paulo, Brazil
Known forMetaintegral Associates CEO

Education

Cardoso holds a Bachelor of Business Administration (B.B.A) degree from Faculdade Campos Salles that included an undergraduate sandwich program at Northwestern University in Chicago, Illinois.[4]

Career

From 1986 to 1996, he was the CFO of Metódo Engenharia. He left the company to join GP Investimentos with the role of CFO at Playcenter.[6] In 1997, when he was 31, he was invited to start up and operate the theme park Hopi Hari, which is one of the largest of its kind of Latin America. After five years, his departure from Hopi Hari’s presidency was announced in 2002.[6]

In 2003, he prepared the start-up of the real estate asset Hedging-Griffo.[6]

From 2004 to 2008, he was the executive director and Latin America regional president of DBM, a consulting firm that specializes in people management.[6]

From 2008 to 2013, he had the position of senior vice-president of organizational development and sustainability of Natura, a Brazilian cosmetic giant. He was responsible for the implementation of the Natura management system, which comprises the company’s strategy, general management, people management and leadership development projects. In 2010 he was appointed as executive of the year by human resources magazine Você RH for his role as Natura’s organizational development and sustainability vice-president.[6][7][8][9][10][11][12][13][14][15]

In 2013, he joined Grupo Fleruy, a Brazilian firm working within the fields of medicine and health. He was SVP of people, strategy, innovation, and sustainability.[5][9]

Cardoso is also the president of Instituto Integral Brasil, a non-governmental organization. The entity works under the mission of presenting and sustaining emerging and permeable networks in the segments of business, health & well-being, education, and sustainability. Instituto Integral Brazil is linked to Integral Institute, which was established in the United States.[4]

During 2013, Cardoso was a member of the Creation Committee of CONARH 2013 – 39º Congresso Nacional de Gestão de Pessoas (39th National Congress of People Management). The event was promoted by ABRH-Nacional (Brazilian Association of Human Resources).[4] In 2014, Marcelo was elected as one of the 100 leaders with the best reputation in Brazil by Merco, a European consultancy and one of the most admired Human Resource professionals of Brazil by Gestão & RH Magazine.[16][17]

Since 2014, Marcelo has been called upon as a consultant by both Brazilian and Multinational firms to support complex strategic and human resources problems. Some of his current clients are Eileen Fisher, IBM, Fazenda Toca, Sequoia and iFractal.

Cardoso is also a speaker, coach and facilitator. He provides support and contributes to programs of Instituto Evoluir, an organization that develops short term courses within the fields of psychology, health, education, and organizational practices.[3] Marcelo has taken part in dozens of live web casts in Brazil where he re-interprets current news through the lens of Integral Theory and practice.

References
  1. https://metaintegral.org
  2. Instituto Integral Brasil
  3. "TEDxLaçador – Marcelo Cardoso – Propósito: o caminho do vício à virtude". Revista Internet. Archived from the original on 22 February 2014. Retrieved 17 February 2014.
  4. "Marcelo Cardoso assume diretoria executiva do Grupo Fleury". Saude Web. Archived from the original on 24 August 2013. Retrieved 17 February 2014.
  5. "Fala-se muito em sustentabilidade, mas se faz pouco". Exame. Retrieved 17 February 2014.
  6. "MARCELO CARDOSO Natura". Epoca Negocios. Retrieved 17 February 2014.
  7. "Marcelo Cardoso, da Natura, é o vencedor do Prêmio Você RH 2010" (PDF). Mais RH. Retrieved 17 February 2014.
  8. "Os 100 líderes com a melhor reputação no Brasil". Exame. Archived from the original on 4 March 2014. Retrieved 17 February 2014.
  9. "Marcelo Lopes Cardoso passa a integrar direção do Grupo Fleury". UOL. Retrieved 17 February 2014.
  10. "Não precisamos de políticas voltadas especificamente à geração Y". Epoca Negocios. Retrieved 17 February 2014.
  11. "Como a Natura está formando um exército de futuros líderes". Valor. Retrieved 17 February 2014.
  12. "PH.DS EM FORMAÇÃO DE LÍDERES". Época Negócios. Retrieved 17 February 2014.
  13. "COMO ATRAIR O TALENTO CERTO PARA A SUA EMPRESA". Epoca Negocios. Retrieved 17 February 2014.
  14. "Insights com Época NEGÓCIOS discute as empresas e a geração Y". Epoca Negocios. Retrieved 17 February 2014.
  15. "Classe C mudará perfil da geração Y". Epoca Negocios. Retrieved 17 February 2014.
  16. ""Os 100 líderes de melhor reputação no Brasil em 2014"". Exame Abril. Retrieved August 27, 2014.
  17. ""RH mais admirados"". Gestão e RH. Retrieved August 27, 2014.
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