Margaret C. Campbell

Margaret Catherine Campbell is the Provost Professor of Marketing at the Leeds School of Business, University of Colorado Boulder. She served for a term as co-editor of the Journal of Consumer Research.

Biography

Campbell has undergraduate degrees in psychology and economics from Stanford University, which she completed in 1985. She remained at Stanford for her PhD, which she received in 1992 from the Stanford Graduate School of Business.[1] Her thesis was titled Perceived Manipulative Intent: a Potential Risk to Advertising, and was advised by Kevin Lane Keller.[2]

At the end of her PhD, Campbell took a faculty position as an assistant professor of marketing at the UCLA Anderson School of Management.[1] She moved to the University of Colorado in 2000,[1] where she was promoted through the ranks, reaching full professor in 2012.[1] She was given the provost professor distinction in 2017.[3]

Campbell served a term as co-editor of the Journal of Consumer Research from 2018 through 2020.[4] In 2017, she served a year-long term as president of the Association for Consumer Research.[5]

Research

Campbell's research concerns the reactions of consumers to actions of companies and brands.

Campbell's work on price fairness (building on earlier work of Kahneman, Knetsch, and Thaler[6]) examines the circumstances under which consumers are likely to consider a price increase fair or unfair.[7]

Campbell's work (joint with Amna Kirmani) on persuasion knowledge examines how consumers are likely to react to attempts at persuasion while shopping.[8]

Selected publications
  • Campbell, Margaret C.; Kirmani, Amna (2000). "Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent". Journal of Consumer Research. Oxford University Press (OUP). 27 (1): 69–83. doi:10.1086/314309. ISSN 0093-5301.
  • Campbell, Margaret C. (1999). "Perceptions of Price Unfairness: Antecedents and Consequences". Journal of Marketing Research. SAGE Publications. 36 (2): 187–199. doi:10.1177/002224379903600204. ISSN 0022-2437. S2CID 145538976.

References
  1. "Margeret C. Campbell, PhD (Curriculum Vitae)" (PDF). Leeds School of Business. University of Colorado. Retrieved February 13, 2021.
  2. Campbell, Margaret Catherine (1991). Perceived Manipulative Intent: a Potential Risk to Advertising (PhD thesis). Stanford University. ProQuest 303998472.
  3. "Leeds Professor Receives Provost Professorship". CU Boulder Today. University of Colorado. July 6, 2017. Retrieved February 13, 2021.
  4. "Editorial Leadership". Journal of Consumer Research. Retrieved February 13, 2021.
  5. "Board of Directors". Association for Consumer Research. Retrieved February 13, 2021. See ACR Officer and Positions History.
  6. Kahneman, Daniel; Knetsch, Jack L.; Thaler, Richard H. (1986). "Fairness and the Assumptions of Economics". The Journal of Business. University of Chicago Press. 59 (S4): S285. doi:10.1086/296367. ISSN 0021-9398.
  7. East, Robert; Singh, Jaywant; Wright, Malcolm; Vanhuele, Marc (November 10, 2016). Consumer Behaviour: Applications in Marketing. SAGE Publications. pp. 211–212. ISBN 978-1-4739-8727-2.
  8. Tuncay, L.; Otnes, C. (2008). "The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers". Journal of Retailing. Elsevier BV. 84 (4): 487–499. doi:10.1016/j.jretai.2008.09.004. ISSN 0022-4359.
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