Margaret Fishback

Margaret Fishback, later Margaret Fishback Antolini (March 10, 1900 – September 25, 1985), was an American poet and prose author from the late 1920s until the 1960s. During the 1930s, she was reputed to be the highest-paid female advertising copywriter in the world.

Not to be confused with Margaret Fishback Powers.
Margaret Fishback

Biography

Born in Washington, D.C., she earned a degree from Goucher College before joining Macy's as a divisional advertising copywriter in 1926.[1] During the 1930s, she was reputed to be the world's highest-paid female advertising copywriter.[2] She was published in The New Yorker, the New York Herald Tribune, and several well-known women's magazines.[3] According to a large collection of her papers held by Duke's Hartman Center for Sales, Advertising, and Marketing History, "Fishback contributed to advertising campaigns for Arrow Shirts, Borden's, Chef Boy-Ar-Dee, Clairol, DuPont, Gimbels, Great Atlantic & Pacific Tea Company (A&P), Hanes Hosiery, Martex, Norsk, Pabst Blue Ribbon, Seagram's, Simmons Beautyrest, and Wrigley, among several others."[4]

Fishback died in Camden, Maine, at the age of 85.[5] Fishback was married to Alberto Gastone Antolini, the chief rug buyer for Macy's, from 1935 to 1956. They had one son, Anthony Antolini.[6]

Books

An extensive selection of Fishback's poetry first published in periodicals later appeared in book form. Among these collections were the following:

Fishback also wrote some books for children and collaborated with artist Hilary Knight to produce A Child's Book of Natural History (USA: Platt & Monk, 1969), a revision and extension of A Child's Primer of Natural History by Oliver Herford. She wrote a book of etiquette, Safe Conduct: When to Behave—And Why, and a humorous guide to parenthood under the title Look Who's a Mother! A Book About Babies for Parents, Expectant and Otherwise.

  • Lillian Boxfish Takes a Walk, by Kathleen Rooney, loosely based on the life of Margaret Fishback, was released by St. Martin's Press in 2017.

References
  1. Rooney, Kathleen (Fall 2007). "Margaret Fishback Papers Depict an Illustrious Life" (PDF). Front and Center. Duke University. Retrieved 20 March 2021.
  2. Goodman, Stanley, "Poetry of life came through during Depression," The News of Delray Beach, October 14, 1985. (Accessed 24 February 2010)
  3. Writings Series, Margaret Fishback Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.
  4. The Margaret Fishback Papers, Rubenstein Rare Book and Manuscript Library, Duke University. (Accessed 19 January 2009)
  5. "Margaret Fishback". Poetry Foundation Website. Retrieved December 4, 2016.
  6. Biographical Data Subseries, Margaret Fishback Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.
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