Marie-Laure Sauty de Chalon

Marie-Laure Sauty de Chalon (born September 17, 1962)[1] is a French businesswoman and feminist. She was CEO of the auFeminin.com group,[2] from 2010 until April 2018.[3] Aufeminin Group is the Europe's leading Internet portal dedicated to women's content.[4] Le Figaro called her company number one in that category.[5] She is considered by Dun and Bradstreet to be a major executive in Europe.[6]

Marie-Laure Sauty de Chalon
Born (1962-09-17) 17 September 1962
Paris, France
NationalityFrench
EducationPanthéon-Assas University
Sciences Po
OccupationBusinesswoman

She can be considered a proponent of third-wave feminism, due to her refusal to be "locked in a binary world,"[1] her "dynamic and combative" personality,[1] her publicly stated admiration of writer Fatou Diome,[1] her work in marketing and selling by women and to women,[7] her advocacy of human rights,[4] especially against domestic violence,[8] and her embrace of contradictions and conflict.[9] She is frequently asked to comment publicly on issues of feminism and diversity.[8][10]

Education and early career

Sauty de Chalon had worked (as of 2004) for Le Monde, part of Publications de La Vie Catholique, a large media group.[1] Publishers Jean-Marie Colombani and Claude Perdriel selected her to lead their commercial division.[1] Her selection was considered unusual, in part because of her master's degree in law at the French school Sciences-Po.[1] Constance Benqué, president of Lagardere Active Publicité, called her dynamic and combative, in French, "dynamique et combative".[1]

Sauty de Chalon was appointed in December 2004 to lead the Carat France division of Aegis Media Europe, a large marketing and advertising firm.[11] The parent company, Aegis Group plc, is a global marketing communications company headquartered in London, United Kingdom, is capitalized at c. £1.5 billion, and employs almost 16,800 staff in over 80 countries. She was quoted as saying that 2005 was both "best year of my professional life", and "the worst year of my life".[11] In January 2006, she was appointed CEO of Aegis Media France.[11] In April 2009, Aegis Media replaced her, limiting her role to "southern Europe and Belgium".[12]

Current work

Sauty de Chalon hopes to gain revenue for auFeminin.com beyond advertising, to selling products online to women.[7] She is expanding its already "a rare example of a European Internet company that is a world leader in its field".[4] However, there are no plans to enter the American market yet, and will keep her "French worldview".[4] For example, she is against "absolute freedom of speech", instead favoring "human rights".[4]

In an open letter to the Association européenne contre les Violences faites aux Femmes au Travail (AVTF),[13] a feminist European organization against violence towards working women, she declared her hatred of domestic violence.[8] She wrote to them that:

my mission is to hunt down injustices against women in the exercise of my functions, as in the past in the media groups that I ran I always paid the greater attention to gender sensitivity and violence against women.... It is easy to cause a dismissal for failure to sexist remarks or behavior when you are an employer. We must indeed speak to the best companies on the subject. Aufeminin can be a forum on this topic.

— Marie-Laure Sauty de Chalon (Google translation as edited) [8]

In December 2010, she was a speaker at the "Diversity management in Europe" conference.[10]

Other activities
  • LVMH, Independent Member of the Board of Directors[14]

Personal

Her father was a lawyer by training, and was a deputy director of Crédit Lyonnais.[1] Sauty de Chalon has lived in New York City and owns a house in the heart of the Côte d’Azur.[1] She admires as her role models Nelson Mandela, Franklin D. Roosevelt, and Fatou Diomé.[1] She is married.[11]

Publications
  • Médias, votre public n'est plus dans la salle (Editions Nouveaux débats publics 2007) ISBN 2-916962-02-6 ("Media, your audience is no longer in the room") [15]

See also

Notes
  1. Tchakaloff, Gaël (January 16–22, 2004). "Marie-Laure Sauty de Chalon — Régisseuse d'un nouveau Monde". Le nouvel Economiste. Archived from the original on 2008-11-13.
  2. "Marie-Laure Sauty de Chalon to become new CEO of auFeminin.com". Global Print Monitor. May 4, 2010. Archived from the original on July 11, 2011..
  3. "Marie-Laure Sauty de Chalon quitte Aufeminin, remplacée par Olivier Abecassis". April 27, 2018. Retrieved 2023-07-06.
  4. Pfanner, Eric (November 7, 2010). "AuFeminin Looks to Expand Its Reach". International Herald Tribune. Archived from the original on October 14, 2012.
  5. R., E. (March 5, 2011). "Marie-Laure Sauty de Chalon à la tête d'aufeminin.com". Le Figaro. Retrieved February 10, 2011. le groupe aufeminin.com est le n° 1 des portails féminins dans le monde [the aufeminin.com group is the no. 1 women's portal in the world (Google Translate)]
  6. D & B Europa 2000. Dun & Bradstreet Ltd. 1999. ISBN 978-1-86071-152-7. Retrieved February 9, 2011.
  7. Campbell, Matthew (January 20, 2011). "AuFeminin Looks to BRIC Deals, Paid Products to Hook More Women". Business Week. Archived from the original on 2011-06-28. Retrieved February 9, 2011.
  8. Sauty de Chalon, Marie-Laure (21 January 2011). "Réponse de Marie-Laure Sauty de Chalon, PDG d'aufeminin.com, à la lettre de l'AVFT". AVFT. Archived from the original on July 25, 2011.
  9. Tong, Rosemarie (2009). Feminist Thought: A More Comprehensive Introduction (3 ed.). Westview Press (Perseus Books). pp. 284–285, 289. ISBN 978-0-8133-4375-4.
  10. Diversity management in Europe website Archived 2011-07-10 at the Wayback Machine. Retrieved February 10, 2011.
  11. Hall, Emma (November 20, 2006). "Marie Laure Sauty de Chalon: CEO, Aegis Media France". Advertising Age. Retrieved February 10, 2011.
  12. "Key developments for Aegis Media France: Aegis Media France Changes Managing Director". Business Week. April 14, 2009. Archived from the original on 2008-12-15.
  13. "L'AVFT, qu'est-ce que c'est?". AVFT website. March 3, 2006. Archived from the original on 2007-02-02.
  14. "Governance". LVMH. n.d. Archived from the original on June 11, 2023. Retrieved July 7, 2023.
  15. "Médias, votre public n'est plus dans la salle". Babelio. n.d. Archived from the original on April 14, 2021. Retrieved July 7, 2023..
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