Mark Gonzales

Mark Gonzales (born June 1, 1968), also known as "Gonz" and "The Gonz", is an American professional skateboarder and artist.[1] A pioneer in the development of modern street skating and considered the first street-only skateboarder alongside Natas Kaupas. Gonzales and Kaupas are also credited with the first known boardslides on a handrail.[2] Gonzales pioneering influence on skateboarding has caused him to be known as the godfather of modern street skateboarding[3] and was named the "Most Influential Skateboarder of All Time" by Transworld Skateboarding magazine in December 2011.[4]

Not to be confused with Mark González.
Mark Gonzales
Personal information
Born (1968-06-01) June 1, 1968
South Gate, California, United States
OccupationSkateboarder, artist, company owner

Early life

Gonzales was born and raised in South Gate, California, United States,[5] and is of Irish and Mexican descent.[6][7]

Professional skateboarding

Gonzales entered the skateboarding scene at the age of thirteen in South Gate, California, U.S. At the age of fifteen, Gonzales would come in to contact with Tommy Guerrero and Natas Kaupas who were developing their own styles of progressive street skating. Gonzales began pioneering a modern, innovative approach to skateboarding in a street context (subsequently dubbed "street skateboarding") His street skating actives included taking freestyle and vert tricks and employing them in a street context, developments which would end up causing Gonzales to be credited as the inventor of street skateboarding.[8][9][10] He was featured on the cover of Thrasher magazine's November 1984 issue riding a board from the Alva company, his board sponsor at the time, while performing a trick known as a "beanplant".[11]

Vision, Blind and ATM Click

Shortly after his Thrasher magazine cover, Gonzales then joined the Vision skateboard team and entered his first contest as a professional in May 1985 at the 'Sacto Streetstyle Contest' held in Sacramento, California.[12][13][14] Soon after turning pro, Gonzalez won the 1985 NSA Sure-Grip Beach Style contest held adjacent to the pier in Oceanside, California.[15]

In 1989, Gonzales left Vision and co-founded Blind Skateboards with Steve Rocco. The company name was chosen as a slight on his former employer, Vision.[16] Gonzales proceeded to further influence the progression of street skateboarding with the 1991 Blind Skateboards video Video Days[17][18] Directed by Spike Jones, Video Days is often credited as the most important skate video of all time.[19] Starring Gonzales alongside Rudy Johnson, Jason Lee, Guy Mariano and Jordan Richter, Video Days paved the way for modern street skateboarding. Whilst at Blind Gonzales also designed the original Blind Skateboards logo which is still used today.[20] Gonzales would leave Blind in 1993, after experiencing frustrations that were similar to his time with Vision.

Gonzales then started another company called ATM Click and followed it with a venture with Ron Chatman called 60/40 who sponsored future Menace skaters Fabian Alomar and Joey Suriel.[18] In 1993, Gonzales created controversy after he appropriated a Vision design that was used for one of his signature model boards for an ATM Click design; Gonzales then proceeded to also use the graphic for Real and Krooked signature skateboard models following his move to Deluxe Distribution.[21]

Deluxe Distribution

Under the Deluxe Distribution company, Gonzales skated for Real Skateboards and appeared in three of the company's videos: Kicked Out of Everywhere, Non Fiction, and Real to Reel.[22] In 2002, Gonzales then launched Krooked Skateboards in partnership with the Deluxe company[23] and, as of February 2016, Krooked is an operational company that has released four full-length videos.[24]

In 2007, Gonzales appeared in the skateboarding video game EA Skate[25] and filmed a commercial to promote the game's release.[26]

Sponsorship

As of 2013, Gonzales was sponsored by adidas,[5] Krooked,[27] Spitfire,[28] Independent,[29] and Supreme. In 2016, Gonzales joined the Pro-Tec skate team.[30]

Influence

In the summer of 1986 Gonzales performed an ollie from one wall down to another platform at Embarcadero Plaza in San Francisco, U.S. and the obstacle had been known as the "Gonz Gap" since his completion of the trick;[31][32] the trick also helped to popularize The Embarcadero as a location for skateboarding.[12] Later that year, Gonzales - along with fellow progressive street skater Natas Kaupas - was the first person to skate handrails.[33] Gonzales was also the first person to ollie the Wallenberg Set, a four-block, nineteen feet-long, four feet-tall gap in San Francisco, California, US.[34][35][36]

In reference to the early era of street skateboarding, professional skateboarder Mike Vallely stated in a 2007 interview: "At the time, the best street skaters in the world were Mark Gonzales, Jesse Martinez, Tommy Guerrero, who all three were Mexican kids, and Natas Kaupas, who was a Lithuanian dude that lived at the beach in Santa Monica."[6] In an interview for the Adidas website, Gonzales explained in reply to a question about his influence with the Blind company, "I wanted to work with my big brother doing construction—at the time I felt old, but had a young chick."[5]

In 2006 Gonzales was awarded the Legend Award by Transworld Skateboarding,[37][38] and the magazine selected him as the most influential skateboarder of all time (followed by Tony Hawk and Rodney Mullen) in December 2011.[4]

Art and writing

London-based art curator Emma Reeves has explained in an introduction that she wrote for Interview magazine: "He makes art all the time, and he has been making art in some form or another for almost as long as he has been skateboarding. But it's rare to see an actual show of the work". An interview that Reeves completed with Gonzales is also published in Interview and he reveals that he likes creating "zines" the most, as "it is the most free thing to do".[1] In 2008, Drag City released a book called The Collected Fanzines that consists of reproductions of old zines that he created together with director Harmony Korine.[39]

Gonzales was featured in the music video for the song "West Coast" by Jason Schwartzman's band, Coconut Records;[40] the music video featured a sequence that was originally filmed in 1998 at a German museum, but was edited for the purpose of the music video with Gonzales' permission. Gonzales also directed and appears in the Coconut Records music video "Any Fun", alongside actress Chloë Sevigny and skateboarder Alex Olson.[41]

Gonzales is also a poet and author, and his published body of work includes Social Problems, High Tech Poetry, Broken Dreams, and Broken Poems. Gonzales has revealed that he is constantly writing poetry.[5]

In 2011, Gonzales designed and painted the London Flagship Supreme Store. Gonzales would send letters to the New York store entitled “Supream” during the early years of the brand. This led to many collaborations with Gonzales and Supreme, with the latest being in the S/S21 collection.[42][43] Gonzales has designed sculptures and paintings for Supreme's retail locations in New York (Manhattan), San Francisco, London, Paris, Tokyo (Shibuya), Nagoya, and Osaka.[44]

Personal life

As of 2018, Gonzales resided in Paris and New York City, with his wife, Tia, and their 2 children.[5]

Filmography

The following is a list of films in which Gonzales appears:

Videography
  • Sure -Grip Beach Style (1985)
  • NSA 86' Vol. 4 (1986)
  • Mondo Vision (1987)
  • Thrasher: Savannah Slamma (1987)
  • Psycho Skate (1987)
  • Ohio Skateout (1988)
  • All Pro Mini Ramp Jam Hawaiian Style (1989)
  • Blind: Video Days (1991)[48]
  • Thrasher: The Truth Hurts (1993)
  • Supreme: A Love Supreme (1995)
  • Deluxe: Jim's Ramp Jam (1996)
  • Real: Non-Fiction (1997)[49]
  • Deluxe: World Wide Distribution (1999)
  • Real: Kicked Out of Everywhere (1999)[50]
  • Real: Real To Reel (2001)[51]
  • 411VM: Vancouver 2002 (2002)
  • Streets: San Francisco (2003)
  • Closure (2003)
  • Thrasher: Rocket Science (2004)
  • ON Video: Winter 2004 (2004)
  • Fourstar: Super Champion Funzone (2005)[52]
  • Fourstar: Catalog Shoot (2005)
  • Get Familiar (2006)[53]
  • McBeth - Mark Gonzales - The Journal (2006)
  • Krooked: Kronichles (2006)
  • Krooked: Gnar Gnar – the production was shot with an old VHS camcorder and was limited to 1000 VHS copies (2007)[54]
  • Adidas: A Five Day Excursion To Paris (2008)
  • Krooked: Naughty (2008)
  • Adidas: Diagonal (2009)
  • Fourstar: Gang of Fourstar (2009)
  • Krooked: Krook3D (2010)
  • Poweredge: We Are Skateboarders (2012)[55]
  • Transworld: The Cinematographer Project (2012)[22]
  • Supreme (brand): Cherry (2014)
  • Adidas : "Away Days" (2016)

Gonzales also appeared in the 29th part of the web series 7 Day Weekend, produced by professional skateboarder Dustin Dollin—in the episode the pair skateboard, drink beer and converse while in France.[56]

References
  1. Emma Reeves (March 2013). "Gonzo for Mark Gonzales". Interview Magazine. Retrieved 15 March 2013.
  2. https://www.redbull.com/gb-en/history-of-skateboarding
  3. "First & Last: Mark Gonzales". 22 July 2022.
  4. Blair Alley (20 December 2011). "THE 30 MOST INFLUENTIAL SKATERS OF ALL TIME". Transworld Skateboarding. Bonnier Corporation. Retrieved 17 August 2012.
  5. "Team – Mark Gonzales". adidas. March 2013. Archived from the original on 20 March 2013. Retrieved 15 March 2013.
  6. Jim Murphy; Luke Ogden; Marc Falkenstein (1 April 2007). "MIKE VALLELY". Juice (skateboarding magazine). Juice Enterprises, Inc. Retrieved 15 March 2013.
  7. "CONROYCHRONICLES".
  8. http://officemagazine.net/interview/mark-gonzales
  9. Mortimer, Sean (2008-04-30). Stalefish: Skateboard Culture from the Rejects Who Made It. ISBN 9780811860420.
  10. "Pioneers: The Mark Gonzales Ride - ESPN Video". Archived from the original on 2020-03-06.
  11. "November 1984". Thrasher Magazine. High Speed Productions, Inc. 2013. Retrieved 15 March 2013.
  12. Kevin Craft (12 October 2005). "16 THINGS: GONZ". Skateboarder. GrindMedia, LLC. Archived from the original on 13 September 2012. Retrieved 17 August 2012.
  13. Shatto, Chris (July 1985). "Mark Gonzalez Interview with CS. Ripper". EDO Mag – via Internet Archive.
  14. Hamm, Keith (October 15, 2011). "Birth of Street? Sacto Street Style '85". X Games. Archived from the original on January 3, 2023. Retrieved January 3, 2023.
  15. "NSA Sure-Grip Beach Style 1985 Results and Footage". Brettstedet. September 25, 2004. Archived from the original on January 3, 2023. Retrieved January 3, 2023.
  16. https://www.surfertoday.com/skateboarding/mark-gonzales-facts-about-the-influential-skateboarder
  17. Chris (2013). "Blind 'Video Days' | skate video". Trashfilter. Archived from the original on 14 January 2011. Retrieved 15 March 2013.
  18. "Blind Skateboards". Skately. Skately LLC. 2013. Retrieved 15 March 2013.
  19. https://stokedrideshop.com/blogs/stoked-school/50-best-skateboard-videos-of-all-time
  20. https://www.surfertoday.com/skateboarding/mark-gonzales-facts-about-the-influential-skateboarder
  21. "roots: the first vision mark gonzales graphic by andy takakjian". disposable: random essays on skateboard art. 31 January 2010. Retrieved 25 March 2013.
  22. "Mark Gonzales skate videos". Skatevideosite.com. 2005–2013. Retrieved 15 March 2013.
  23. "Krooked". Skately. Skately LLC. 2013. Retrieved 15 March 2013.
  24. "Krooked Skateboards skate videos". Skatevideosite.com. 2005–2013. Retrieved 25 March 2013.
  25. "Profiles". skate. Electronic Arts, Inc. 2010. Archived from the original on 2013-01-22.
  26. EASkateTV (17 April 2011). "Mark Gonzales "The Gonz"". YouTube. Google, Inc. Retrieved 16 September 2012.
  27. krooked skateboards (March 2013). "About". krooked on Facebook. Facebook. Retrieved 15 March 2013.
  28. "Spitfire Skateboards". Warehouse Skateboards. Warehouse Skateboards, Inc. March 2013. Retrieved 15 March 2013.
  29. "Mark Gonzales: Independent Truck Company Pro Skate Team". Grind TV. GrindMedia, LLC and Yahoo! Sports Network. 14 March 2007. Archived from the original (Video upload) on 12 October 2013. Retrieved 15 March 2013.
  30. "Mark Gonzales joins the Pro-Tec skate team | Adventure Sports Network". Adventure Sports Network. 2016-11-16. Retrieved 2018-06-26.
  31. Thrasher, September 1986.
  32. RIDE Channel (6 March 2013). "Jamie Thomas Gets Karate Chopped, Ollies The Gonz Gap Daily, and More ..." (Video upload). YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 15 March 2013.
  33. "Mark Gonzales". Giant Bomb. CBS Interactive Inc. 2013. Retrieved 15 March 2013.
  34. Archived at Ghostarchive and the Wayback Machine: "Ask The Phelper - The Gonz". YouTube.
  35. "Mark Gonzales: Why Skateboarders 'Don't Give a F--k'". Rolling Stone. 21 June 2016.
  36. "Mark Gonzales - Unrecorded Hearsay & Half-Forgotten Conversations". www.huckmagazine.com. Archived from the original on 2014-03-08.
  37. Transworld (21 April 2006). "8TH ANNUAL TRANSWORLD SKATEBOARDING AWARDS NOMINEES ANNOUNCED". Transworld Skateboarding. Bonnier Corporation. Retrieved 17 August 2012.
  38. airn720 (24 January 2007). "TWS Legend Award Mark Gonzales" (Video upload). YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 15 March 2013.
  39. "The Collected Fanzines". Powell' City of Books. Powells.com. 1994–2012. Retrieved 14 September 2012.
  40. audiobee (17 April 2007). "Coconut Records "West Coast"". YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 14 September 2012.
  41. youngbabyrecords (6 July 2009). "Any Fun - Coconut Records". YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 14 September 2012.
  42. "Items Overview fall/winter 2019 - Supreme Community". Supremecommunity.com. Retrieved 2019-12-08.
  43. "Gonz Logo Beanie - Orange - Shop - Supreme". www.supremenewyork.com. Retrieved 2019-12-08.
  44. "Supreme stores".
  45. Aidan Ralph (film directed by Spike Jonze) (12 February 2007). "How They Get There - A Short Film With Mark Gonzales". YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 16 September 2012.
  46. joeyfurocious (21 December 2009). "Mark Gonzales in Gummo". YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 1 September 2012.
  47. yohey01 (14 January 2007). "beautiful losers". YouTube. Google, Inc. Retrieved 1 September 2012.
  48. Don1970 (23 July 2008). "Mark Gonzales "Video Days" Blind (1991)" (Video upload). YouTube. Google, Inc. Retrieved 15 March 2013.
  49. lelandgtaylor (11 February 2008). "mark gonzales - non fiction street part" (Video upload). YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 15 March 2013.
  50. skaidernation (6 November 2009). "Mark Gonzales - Real Kicked Out Of Everywhere" (Video upload). YouTube. Google, Inc. Retrieved 15 March 2013.
  51. skaidernation (3 November 2009). "Mark Gonzales - Real Skateboards Real To Reel '01" (Video upload). YouTube. Google, Inc. Retrieved 15 March 2013.
  52. bicyclekickflip (16 December 2010). "Mark Gonzales Super Champion Funzone" (Video upload). YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 15 March 2013.
  53. Zynkero (13 February 2010). "Mark Gonzales - 'Get Familiar'" (Video upload). YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 15 March 2013.
  54. chompy (2 April 2007). "Gnar Gnar – Krooked – 2007". Skate and Annoy. Retrieved 1 September 2012.
  55. calikristos (6 April 2010). "Mark Gonzales WE ARE SKATEBOARDERS Teaser" (Video upload). YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 15 March 2013.
  56. pissdrunx4ever (10 September 2011). "Dustin Dollin's 7 Day Weekend Prt 29 (Mark Gonzalez)" (Video upload). YouTube. Google, Inc. Archived from the original on 2021-12-21. Retrieved 15 March 2013.
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