Markkinointi & Mainonta

Markkinointi & Mainonta, abbreviated as M&M, (meaning Marketing and Advertising in English) was a Finnish language marketing magazine. The magazine was started in 1994 by a group, including Kim Weckström, a Finnish entrepreneur.[1] Its target audience was marketing professionals, including the managers and decision makers in the field.[2] M&M was part of Alma Talent.[3] As of 2009 Heimo Hatakka was the editor-in-chief of the magazine.[4]

The magazine published annual lists such as Top 300 brands.[5] The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising.[6] The last edition of the magazine appeared on 18 December 2020.[3] The parent company, Alma Talent, also closed two other magazines, Metallitekniikka and Tekniikan Historia.[3]

In 2018 M&M sold 3,500 copies.[2]

See also

List of magazines in Finland

References
  1. Ossi Kurki-Suonio (November 2020). "Amazon's secretive launch took the Swedes with a surprise". Kauppalehti. Retrieved 25 August 2021.
  2. "Facts". G+J. Retrieved 25 August 2021.
  3. "Markkinointi & Mainonta lakkautetaan". MRKTNG (in Finnish). 19 November 2020. Retrieved 25 August 2021.
  4. Matti Markkola (6 March 2009). "Mediakyttä: Markkinointi ja mainonta lakkautetaan – katso kuvat". Ylioppilaslehti (in Finnish). Retrieved 25 August 2021.
  5. Vilma Luoma-Aho; et al. (2010). "Corporate reputation and the news media in Finland". In Craig Carroll (ed.). Corporate Reputation and the News Media: Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets. London; New York: Routledge. p. 48. ISBN 978-1-135-25244-1.
  6. Richard Hogqvist (2010). Epica Book 23: Europe's Best Advertising. Singapore: AVA Publishing SA. p. 9. ISBN 978-2-88479-108-3.
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