Marukome

Marukome Co., Ltd. (マルコメ株式会社, Marukome Kabushiki-gaisha) is the name of a Japanese miso soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan.[3]

Marukome Co., Ltd.
Native name
マルコメ株式会社
TypePrivate KK
IndustryFood
Founded1854 (1854)
Headquarters
Nagano, Japan
Area served
Worldwide
Key people
Atsuki Aoki
(President)
Products
RevenueJPY 43.9 billion (FY 2016) (US$ 390 million) (FY 2016)
Number of employees
436 (as of March 31, 2017)
WebsiteOfficial website
Footnotes / references
[1][2]

On December 5, 2007, Marukome USA, Inc. opened its United States headquarters and factory in Irvine, California.[4]

As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.

Marketing

In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model Miranda Kerr, with the model providing her personal input into the creation of the new products.[5]

References
  1. "Company Profile" (in Japanese). Marukome. Retrieved April 3, 2018.
  2. "About Marukome". Marukome. Retrieved Nov 21, 2022.
  3. Shurtleff, William; Aoyagi, Akiko (February 19, 2014). History of Soybeans and Soyfoods in Japan, and in Japanese Cookbooks and Restaurants outside Japan (701 CE to 2014). Soyinfo Center. p. 2459. ISBN 978-1-928914-65-5.
  4. Nancy Luna (December 6, 2007). "Japanese miso giant opens Irvine factory". The Orange County Register. Retrieved December 16, 2007.
  5. McGee, Oona (July 22, 2017). "Japanese company produces organic miso powder in collaboration with model Miranda Kerr". SoraNews24. Retrieved April 3, 2018 – via Japan Today.


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