Mast Brothers

Mast Brothers is an American artisanal chocolate company headquartered in Brooklyn, New York.[1] The company was founded in 2007 by brothers Rick and Michael Mast[2] from Primghar, Iowa.[3][4] Mast Brothers, according to Vanity Fair, is "widely credited for introducing artisanal chocolate to mainstream American culture"[5] and has been instrumental in popularizing the bean-to-bar movement in America,.[6] However, Mast Brothers has also faced criticism and allegations that did not make their chocolate in the "bean-to-bar" style they claimed.[7]

Mast Brothers
IndustryChocolate
FoundedBrooklyn, New York, October, 2007.
Area served
United States; United Kingdom
Key people
Rick and Michael Mast
ProductsChocolate bars, beverages, and confections.
OwnerRick and Michael Mast
Number of employees
50
Websitehttp://mastbrothers.com/

History

According to The Wall Street Journal, in May 2011, Mast Brothers chartered the three-masted Black Seal, a 70-foot schooner built over 25 years by Captain Eric Loftfield,[8] to sail from Cape Cod, Massachusetts to the Dominican Republic in order to pick up 20 tons of cocoa beans. On June 14, 2011, the Black Seal arrived at the Red Hook waterfront in Brooklyn where a group of deckhands and makers of artisanal chocolate unloaded the cocoa beans from the schooner. It was the first time a sailing ship had unloaded commercial cargo in New York since 1939, according to one city official.[9]

Mast Brothers opened the first bean-to-bar chocolate factory in Los Angeles, California in May 2016.[10] The chocolate factory was located in a 6,000 square feet (560 m2) warehouse in the Arts District. In 2017, the company announced the closure of this retail space, along with their London location.

The company's Brooklyn building was located in Williamsburg.[11] Encompassing 3,000 square feet (280 m2), the chocolate shop was located inside a building that once served as a spice factory and today houses various small companies. The store closed in 2019 and the company opened Mast Market in Mount Kisco, New York later that year.[12][13]

Mast Brothers opened London's first commercial bean-to-bar chocolate factory which has since closed[14] on Redchurch Street in Shoreditch, an East London neighborhood,[15] where customers could see the chocolate production process as well as buy chocolate products. As of early 2018, Mast Brothers had permanently shut their London retail location.[16]

Products

Makers of bean-to-bar chocolate oversee every step of the production process, from the cocoa bean to the wrapped bar.[17][18] Mast Brothers offered 12 varieties of chocolate bars with their 2016 Collection, which launched during the London Design Festival.[19] The 2016 Collection consisted of six dark chocolate bars (Sea Salt, Mint, Olive Oil, Almond Butter, and their signature Dark) and six milk chocolate bars (Goat Milk, Sheep Milk, Vanilla, Maple, Coffee, and their signature Milk).[20] The bars were available in three sizes.[7]

In addition, Mast Brothers made a variety of chocolate confections at their Brooklyn and London locations,[21] and they offer a hot chocolate made by steaming shaved chocolate with milk, a brewed hot chocolate using a siphon,[22] and a chocolate beer that is brewed in-house with roasted cacao, cane sugar and water before being carbonated with nitrogen.[23]

Mast Brothers has worked with The Paris Review, Ace Hotel,[24] and other organizations to create collaborative products.

Mast Brothers: A Family Cookbook (by authors Rick and Michael Mast and a foreword by Thomas Keller) was published in October 2013 by Little, Brown & Company. The book was the winner of the 2014 IACP Award for single subject[25] and a 2014 James Beard award finalist for photography.[26]

Controversy

In March 2015, the online magazine Slate published a critical piece about Mast Brothers, condemning their lack of involvement in the artisanal chocolate business community, and alleging that a few boutique chocolate retailers avoid carrying their products.[27]

The brothers faced controversy again in late 2015 when a Dallas-based food blogger, Scott Craig, raised questions about whether the brothers had, during their first years of operation, melted down chocolate (known as couverture) from another high-end French supplier, Valrhona, mixing it with their own ingredients, and whether they had always been an in-house "bean to bar" operation as they claimed.[7][28][17] Mast Brothers acknowledged it used some couverture in addition to making their own chocolate in its early experimentations[28] but said that the practice had ended in 2009, and that none of their early products had ever been misrepresented as "bean to bar" offerings.[29]

Awards and recognition

The company has gained attention both for the quality of its packaging design as well as for its chocolate, including praise from French Laundry chef Thomas Keller.[30][28]

See also

References
  1. Schwaner-Albright, Oliver (24 February 2009). "Brooklyn's New Culinary Movement". The New York Times. Retrieved 20 December 2015.
  2. Reddinger, Paige (7 April 2008). "Brooklyn's Dark Secret". Time. Retrieved 20 December 2015.
  3. Wallace, Benjamin (April 15, 2012). "The Twee Party". New York Magazine. Retrieved December 24, 2015.
  4. Moskin, Julia (October 21, 2013). "Discussing Chocolate With the Mast Brothers". The New York Times. Retrieved December 26, 2015.
  5. Nguyen, Tina (December 18, 2015). "Celebrity Hipster Chocolatiers Reportedly Sold Remelted Commercial Chocolate". Vanity Fair. Retrieved December 21, 2015.
  6. Scherer, Josh (December 3, 2015). "Very Cool Chocolatiers The Mast Brothers Popping Up in Very Cool Scandinavian Design Studio". Los Angeles Magazine.
  7. Walters, Joanna (December 19, 2015). "Mast Brothers: controversial world's 'best' chocolate faces swirl of scandal". Retrieved December 21, 2015.
  8. Brennan, George. "Man's maritime venture hits the road in Falmouth". Cape Cod Times.
  9. Grossman, Andrew (June 15, 2011). "Cocoa Arrives, By Sail". The Wall Street Journal. Retrieved December 24, 2015.
  10. Platt, Heather (March 29, 2016). "Mast Brothers Brings L.A.'s First Bean-to-Bar Chocolate Factory to Downtown". L.A. Weekly.
  11. "Mast Brothers designs its own Minimalist chocolate shop in Brooklyn". Dezeen. September 16, 2015.
  12. "Hipster Chocolatier Mast Brothers Exits Brooklyn". eater.com. August 27, 2019. Retrieved February 12, 2020.
  13. Tatananni, Mackenzie (2022-02-28). "Mast Market Hits the Sweet Spot at Its Mount Kisco Location". Westchester Magazine. Retrieved 2022-04-26.
  14. Ramsey, Dom (December 12, 2014). "Mast Brothers take up residence at London's Ace Hotel". Chocablog.
  15. Dixler, Hilary (February 16, 2015). "Hot Brooklyn Chocolatiers the Mast Brothers Explode Onto London Scene". Eater.
  16. Redifer, Lindsay. "Post Scandal, the Mast Brothers Regroup". Craft Sense. Retrieved 6 March 2018.
  17. Pashman, Dan (2015-12-23). "Are You A Sucker If You Like Mast Brothers Chocolate?". NPR. Retrieved 2022-04-29.
  18. Shanker, Deena. "How the Mast Brothers fooled the world into paying $10 a bar for crappy hipster chocolate". Quartz. Retrieved 2022-04-29.
  19. "Mast Brothers launches new chocolate collection during London Design Festival". Design Boom. September 25, 2015.
  20. Bobb, Brooke (September 22, 2015). "The Sweet New Look (and Taste) of Mast Brothers Chocolate". Vogue.
  21. Keller, Hadley (August 31, 2015). "Brooklyn's Mast Brothers Debut a New Flagship and Introduce Chocolate Beer". Architectural Digest.
  22. "In Bean-to-Bar Chocolate Heaven at Mast Brothers". Bobby Flay. February 13, 2015.
  23. Cave, Jame (July 24, 2015). "These Real-Life Wonkas Are Making Chocolate Beer A Reality". The Huffington Post. Archived from the original on 2016-01-29. Retrieved 2019-09-07.
  24. "Mast Brothers take up residence at London's Ace Hotel". Chocablog. December 12, 2014. Retrieved December 26, 2015.
  25. "IACP 2014 Cookbook Awards". Archived from the original on December 25, 2015. Retrieved December 24, 2015.
  26. "James Beard Foundation". Retrieved December 24, 2015.
  27. Giller, Megan (16 March 2015). "Against Mast Brothers: Why chocolate experts hate the best-known craft chocolate brand in America". Slate. Retrieved 23 December 2015.
  28. Nir, Sarah Maslin (December 20, 2015). "Unwrapping the Mythos of Mast Brothers Chocolate in Brooklyn". The New York Times. Retrieved December 21, 2015.
  29. Choi, Candice (December 24, 2015). "Chocolate makers: We were honest about remelted chocolate". Associated Press. Retrieved December 24, 2015.
  30. Podolsky, Jeffrey (February 6, 2015). "See All of the Mast Brothers Chocolate Wrappers". Vanity Fair. Retrieved December 21, 2015.
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