Nameplate (publishing)

The nameplate (American English) or masthead (British English)[1][2] of a newspaper or periodical is its designed title as it appears on the front page or cover.[3] Another very common term for it in the newspaper industry is "the flag". It is part of the publication's branding, with a specific font and, usually, color. It may include other details besides the name, such as ornamentation, a subtitle, or motto. For example, the masthead of The Times of London includes the British Royal Arms between the words "The" and "Times". Another example is the masthead of Daily Record of Scotland, which includes an ornamental lion in the "rampant" attitude to the right of the word "Daily".

Nameplate of the Mining and Scientific Press in 1885
Nameplate of The Rensselaer Polytechnic student newspaper
Masthead of Daily Record features a rampant lion to the right of the word "Daily"

References
  1. The Guardian: Newspaper terminology Linked 2013-06-16
  2. Newspaper terminology Archived pdf at WebCitation.
  3. "masthead, n." OED Online. Oxford University Press. December 2019. Archived from the original on December 26, 2019. Retrieved February 26, 2020.


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