Maui and Sons

Maui and Sons, Inc. (abbreviated Maui & Sons) is an American surf and skateboard apparel company which specializes in surfwear and skater clothing products. The clothing, equipment and others products are designed for snowboarders, skateboarders and surfers.

Maui and Sons, Inc.
TypePrivate
IndustryRetail[1]
Founded1980
FounderJeff Yokoyama[2]
Headquarters
Malibu, California
,
United States
Area served
North America, South America, Asia, Central America, Europe, Australia
Key people
Richard Harrington (CEO) and Rick Rietveld (Chairman)
ProductsClothing
RevenueIncreaseUS$200 million
Websitewww.mauiandsons.com

The company also produces a line of apparel for women and children under the licenses "Maui Girl", "Maui Kids", and "Maui Princess".

History

Maui and Sons was established by three surfers from Malibu, California in 1980. Having previously tried various businesses that failed (including a cookie company), the group decided to create a surf apparel brand, and named it "Maui & Sons."[3] The company's namesake is the Hawaiian island of Maui.[4]

In 1989, Maui & Sons was sold to Richard Harrington.[5]

Years later, an agreement would be reached between Cherokee and Maui & Sons, to expand sales of the brand into most parts of the United States and Canada.[6]

The company logo is based on the old cookie company's business logo, "Maui's Chocolate Chip."

References
  1. "Malibu maui and sons". Ziphip. Retrieved 15 February 2013.
  2. "Jeff Yokoyama". Generic Youth. Archived from the original on 8 July 2012. Retrieved 15 February 2013.
  3. "About Maui and Sons". Maui and Sons. Archived from the original on 14 March 2013. Retrieved 15 February 2013.
  4. "Maui and Sons". Skool days. Retrieved 15 February 2013.
  5. "Maui & Sons Brand Profile". Boardsport Source. Retrieved 9 April 2020.
  6. "Cherokee Signs Exclusive Agreement to Represent Maui and Sons Inc.; Cherokee to Spearhead Maui and Sons Expansion in United States and Canada". The free Library. Retrieved 15 February 2013.
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