Mave:

Mave: (Korean: 메이브; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, AI-generated members that were created using machine learning, deep fake, and full 3D production technology.[1][2]

Mave:
Mave: in the MV for their debut single "Pandora"From left to right: Marty, Zena, Siu, Tyra
Mave: in the MV for their debut single "Pandora"
From left to right: Marty, Zena, Siu, Tyra
Background information
GenresK-pop
Years active2023 (2023)–present
LabelsMetaverse Entertainment
Members
  • Siu
  • Zena
  • Tyra
  • Marty
WebsiteOfficial website

History

2023: Formation and debut

Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group.[3] The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.[2][4] The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.[5][6]

The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.[7]

On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".[8] The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.

Members

Names and positions are adapted from the group's official website:[9]

  • Siu: (시우) - leader, vocalist
  • Zena: (제나) - vocalist
  • Tyra: (타이라) - rapper, dancer
  • Marty: (마티) - dancer, rapper

Discography

Singles albums
Title Details
Pandora's Box
  • Released: January 25, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming

Singles
Title Year Peak chart positions Album
KOR
"Pandora" 2023 —[upper-alpha 1] Pandora's Box
"—" denotes a recording that did not chart or was not released in that territory

Filmography

Music videos
Title Year Director Length Ref.
"Pandora" 2023 Dong-hyeok Seo (FLIPEVIL) 3:32 [11][12]

Notes
  1. "Pandora" did not enter the Circle Chart, but it peaked at number 131 on the component Circle Download Chart.[10]

References
  1. Suacillo, Angela Patricia (January 20, 2023). "Virtual K-pop girl group MAVE: to debut next week". NME. Archived from the original on January 25, 2023. Retrieved February 11, 2023.
  2. Young, Jin-yu; Stevens, Matt (January 29, 2023). "Will the Metaverse Be Entertaining? Ask South Korea". The New York Times. Archived from the original on February 9, 2023. Retrieved February 11, 2023.
  3. Kwak, Min-gu (November 8, 2022). "넷마블에프앤씨 자회사 메타버스Ent, 공식 홈페이지 오픈" [Metaverse Ent, a subsidiary of Netmarble, opens its official website]. The Daily Post (in Korean). Archived from the original on January 22, 2023. Retrieved February 11, 2023.
  4. Chakraborty, Riddhi (January 13, 2023). "Yup, Virtual Idols Are Here to Stay and MAVE: are the Latest to Join the Digital Lineup". Rolling Stone. Archived from the original on January 16, 2023. Retrieved February 12, 2023.
  5. "Meet Mave:, the AI-powered K-pop girl group that look almost human and speak four languages". Reuters. March 17, 2023. Archived from the original on September 10, 2023. Retrieved September 10, 2023 – via South China Morning Post.
  6. "Are they for real? South Korean girl band Mave offers glimpse into metaverse". The Straits Times. March 14, 2023. Retrieved September 10, 2023.
  7. Jang, Woo-young (January 11, 2023). "메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력'" [Mave, 4-member complete visual first released...Lovely→Hip 'Charm of 4 Colours']. Osen (in Korean). Archived from the original on January 15, 2023. Retrieved February 11, 2023.
  8. MAVE: [@MAVE_official_] (January 11, 2023). "MAVE:, THE 1st SINGLE ALBUM [PANDORA'S BOX], 'PANDORA' ARTWORK, 2023.01.25 6PM (KST)" (Tweet). Archived from the original on January 31, 2023. Retrieved February 11, 2023 – via Twitter.
  9. "MAVE: - Official Profile". February 12, 2023. Archived from the original on February 10, 2023. Retrieved February 12, 2023.
  10. "Pandora – Circle Download Chart". Circle Music Chart. Retrieved February 11, 2023.
  11. Seo, Dong-hyeok (February 2, 2023). "MAVE: (메이브) 'PANDORA' OFFICIAL MV (Extended ver.)". YouTube. Retrieved February 12, 2023.
  12. FLIPEVIL (February 12, 2023). "MAVE - PANDORA". flipevil.com. Retrieved February 12, 2023.
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