Max Cutler

Max Cutler (born December 31, 1990) is an American entrepreneur, producer and businessman best known for founding the podcast studio Parcast in 2016.

Max Cutler
Max Cutler
Max Cutler
BornMax Cutler
1990 (age 3233)
Los Angeles, California, US
OccupationPodcaster, entrepreneur, investor
PeriodContemporary
GenreNonfiction, fiction
SubjectTrue crime, history, parapsychology, audiodrama, Mystery
Notable worksParcast
Notable awardsForbes 30 Under 30 Class of 2019, Fortune 40 under 40 list for 2020 and Hollywood Reporters Next Generation Executive List for 2020.
RelativesRon Cutler (father)
Website
twitter.com/maxcutler1

With Cutler at the helm, Parcast has launched some of the most popular and highly ranked weekly, podcasts, specializing in popular genres like mystery, true crime, pop culture, wellness and history. After three years of exponential growth, Spotify acquired Parcast in 2019.[1] Cutler maintains his role as head of the studio, revolutionizing the podcast space and delivering hit after hit. Most recently featured on Fortune 40 Under 40,[2] Forbes 30 Under 30 and The Hollywood Reporter's 35 Rising Executives Under 35 lists, Cutler shows no sign of slowing down, taking on additional responsibility as Spotify's Head of New Content Initiatives. Parcast continues to lead the Podcast industry in global growth with over 140 adaptations,[3] in eight different languages, and will continue its expansion into new markets in the future.

Early life

Cutler was born and raised in Los Angeles, California.[4] He attended Viewpoint School, a nondenominational school in Calabasas, California.[5] He earned a bachelor's degree in finance and entrepreneurship from the University of Arizona in 2013.[6]

Cutler's father, Ron Cutler, is a veteran radio broadcaster, who went by the name Ron Diamond. Ron started Cutler Productions, a radio syndication[7] company in the 1980s. Max has cited his father as having a huge influence on his career and life.[8]

Career

In June 2016, Max Cutler founded the podcasting Studio Parcast[9] without outside investment. While, he has cited podcast Serial by Sarah Koenig as an inspiration[10][11] his vision has been to produce high quality content on a weekly basis as opposed to seasonally. Four years later, Parcast's scope has expanded into a variety of additional genres, including: True Crime, pop culture, mystery, science fiction, and history genres as well as fictional audiodramas like Mind's Eye (2018).[10][11] In second half of 2021, Parcast started producing limited run investigation series, including successful podcasts Imposters[12] and Revelations[13] (A partnership with Blumhouse Productions) Parcast reaches over 750 million downloads a year, has a team of over 120 staff and produces 140+ shows a week worldwide in eight different languages. Cutler sees a great opportunity to continue Parcast's expansion in the UK with a new partnership with Noiser, which has led to hit podcast Deathbed Confessions.[14]

Cutler is responsible for creating and producing some of the most well-known podcasts like Serial Killers, Conspiracy Theories,[15] Dare to Lead,[16] Supernatural,[17] Horoscope Today[18] and International Infamy[19] to name a few.

On April 1, 2019, Spotify acquired Parcast for an estimated ~$115 million.[20][21][22] Cutler is currently the managing director of Parcast at as well as Head of New Content Initiatives at Spotify.

Under Cutler's leadership, Parcast worked with some of the most established creators in the world; greenlighting and producing a variety of new shows with nontraditional podcast talent such as Kim Kardashian,[23] Brené Brown,[24] Addison Rae,[25] plus many more. Cutler also helps produce some of the most established podcasters in the world like Ashley Flowers,[26] Ash and Alaina[27] from Crime Countdown and most recently Alex Cooper[28] from Call Her Daddy.

In June 2021, Cutler helped secure a deal with Call Her Daddy[29] to come exclusively to Spotify.[30]

In January 2021, it was announced that Cutler will be tasked with additional responsibilities as Spotify's Head of New Content Initiatives. In this role Cutler will oversee all new content creation and partnerships for spoken word audio, including Greenroom,[31] Kids Content and Audiobook Originals.[32] Even though Greenroom is still in beta, the team has been able to secure impressive slate[33] of shows and exciting talent to the platform.

Cutler was included in Forbes 30 under 30 Class of 2019,[34] Hollywood Reporters Next Generation Executive List for 2020[35] and Fortune 40 Under 40 List for 2020.

Max Cutler Forbes 30 Under 30
Max Cutler Fortune's 40 Under 40

References

  1. "Spotify acquires true crime studio Parcast to expand its original podcast content". TechCrunch. 26 March 2019. Retrieved 2020-12-30.
  2. "Max Cutler | 2020 40 under 40 in Media and Entertainment". Fortune. Retrieved 2020-12-30.
  3. "Secret Societies on How to Go Global with a Multilingual Launch – News – Spotify for Podcasters". podcasters.spotify.com. Retrieved 2020-12-30.
  4. "The Story Behind Podcast". Podcast Business Journal. February 13, 2019. Retrieved December 13, 2019.
  5. Sanchez, Omar (January 4, 2019). "Portrait of Parcast president and founder Max Cutler". The Wrap. Retrieved December 1, 2019.
  6. "Max Cutler, 30-under-30". Forbes. August 2, 2018. Retrieved December 14, 2019.
  7. "Radio Kid Sells Company To Spotify". Radio Ink. 2019-03-27. Retrieved 2020-01-02.
  8. "The Story Behind Parcast". Podcast Business Journal. 2019-02-13. Retrieved 2020-01-02.
  9. Locker, Melissa (August 19, 2019). "Spotify Parcast just launched a new daily true-crime podcast for all you crime junkies". Fast Company. Retrieved December 13, 2019.
  10. Coyne, Marley (June 4, 2018). "Parcast Founder Max Cutler On Creating Original Content". Forbes. online. Retrieved December 12, 2019.
  11. Engel, Jonah (April 16, 2018). "Pulp Nonfiction: Podcasts Go Mass-Market". The New York Times. Retrieved December 2, 2019.
  12. "This Week in True-Crime Podcasts: New England Vampire Panics". Vulture. 2021-09-24. Retrieved 2022-01-03.
  13. White, Peter (2021-10-01). "Blumhouse TV & Vespucci Team On Spotify Original Cult Podcast Series 'Revelations'". Deadline. Retrieved 2022-01-03.
  14. Marks, Andrea (2021-07-22). "'Deathbed Confessions' Podcast Explores Infamous Last Words". Rolling Stone. Retrieved 2022-01-03.
  15. Hernandez, Daisy (2020-01-11). "The Best Podcasts for Avid Conspiracy Theorists". Popular Mechanics. Retrieved 2020-12-30.
  16. "Brené Brown Signs Exclusive Podcast Deal With Spotify (Exclusive) | Hollywood Reporter". www.hollywoodreporter.com. 23 September 2020. Retrieved 2020-12-30.
  17. Fleming, Mike Jr. (2020-03-11). "Spotify's Parcast Scores Ashley Flowers Series 'Supernatural'". Deadline. Retrieved 2020-12-30.
  18. "Spotify's Parcast Launches 'Horoscope Today' Podcast Series | Hollywood Reporter". www.hollywoodreporter.com. 3 September 2019. Retrieved 2020-12-30.
  19. Marks, Andrea (2021-06-08). "Ashley Flowers of 'Crime Junkie' Goes Global in New Podcast 'International Infamy'". Rolling Stone. Retrieved 2022-01-03.
  20. "Next Gen 2020: The Hollywood Reporter's 35 Rising Executives 35 and Under | Hollywood Reporter". www.hollywoodreporter.com. 18 November 2020. Retrieved 2020-12-30.
  21. "Spotify Paid $100 Million For Parcast: Report". Insideradio.com. Retrieved 2020-01-02.
  22. Massoudi, Arash (26 March 2019). "Spotify to buy podcasting business Parcast for more than $100m". Financial Times. Retrieved 2020-01-02.
  23. Statt, Nick (2020-06-17). "Kim Kardashian West is the next superstar celebrity to snag an exclusive podcast deal with Spotify". The Verge. Retrieved 2020-12-30.
  24. Spangler, Todd (2020-09-23). "Brené Brown Inks Exclusive Spotify Podcast Deal". Variety. Retrieved 2020-12-30.
  25. "TikTok Star Addison Rae And Her Mom Launch 'Mama Knows Best' Podcast For Spotify/Parcast". All Access. Retrieved 2020-12-30.
  26. "'Crime Junkie' Host Ashley Flowers on Most Binge-Worthy Podcasts During Quarantine". TheWrap. 2020-05-05. Retrieved 2020-12-30.
  27. "5 True Crime Podcasts to Chill Your Bones: Morbid, Last Podcast & More". bleedingcool.com. 29 November 2020. Retrieved 2020-12-30.
  28. "Call Her Daddy's Alexandra Cooper on Her Evolution and Plans for Spotify". Time. Retrieved 2022-01-03.
  29. Florsheim, Lane (2021-07-21). "'Call Her Daddy' Host Alex Cooper Wants to Have the Biggest Podcast in the World". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-01-03.
  30. Chan, J. Clara (2021-06-15). "Spotify Lands Multi-Year Deal With Alexandra Cooper for 'Call Her Daddy' Podcast". The Hollywood Reporter. Retrieved 2022-01-03.
  31. "Spotify launches its live audio app and Clubhouse rival, Spotify Greenroom". TechCrunch. 16 June 2021. Retrieved 2022-01-03.
  32. Jarvey, Natalie (2021-01-25). "Spotify Tests Audiobooks With 'Frankenstein,' 'Jane Eyre' and Other Literary Classics (Exclusive)". The Hollywood Reporter. Retrieved 2022-01-03.
  33. "Kicking Off a New Slate of Spotify Greenroom Shows, Host Lauren Simmons Gives Her Two Cents on Her Upcoming Show 'Money Moves'". Spotify. 2021-11-15. Retrieved 2022-01-03.
  34. "30 Under 30 2019: Media". Forbes. Retrieved 2020-01-02.
  35. "Next Gen 2019: Hollywood's 35 Rising Executives 35 and Under". The Hollywood Reporter. 6 November 2019. Retrieved 2020-01-02.
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