Mayoreo

Mayoreo, or Mayoreo Sauce, is a food product created by the Instagram account Doctor Photograph and originally posted on June 23, 2021. It was then shared on various social media platforms before being fact-checked by the website Snopes two days later. Since then, the story has been covered by a number of media outlets, including a local news station in Houston. Mayoreo is a portmanteau of mayonnaise and Oreos.

Mayoreo
TypeFake product
InventorDoctor Photograph
Availableno
Websitehttps://www.instagram.com/p/CQeMC0rAW20/ Edit this on Wikidata

History

The original Mayoreo image was posted by the Doctor Photograph account on Instagram on June 23, 2021.[1][2][3] The image was subsequently widely shared on social media platforms such as Facebook, leading the fact-checking website Snopes to investigate it and declare it to be a fake product depicted using photo manipulation. As part of their investigation, they contacted Kraft Heinz, who stated they did not make such a product.[1][2][4] Kraft Heinz stated that they were "intrigued" by the combination.[5][6] Oreo stated that, while Mayoreo was fake, they were "always exploring new flavors and product innovations".[6]

Since the image was released, the story has been covered by multiple media outlets, including a local Fox station in Houston.[7] Food & Wine stated that the likely reason so many people were unsure whether to believe the product was real was due to Kraft Heinz marketing some unusual products prior to the image being released, especially those in their Saucy Sauce product line.[4]

Doctor Photograph is known for creating fake product images and posting them to their social media accounts.[5][7]

References
  1. Link, Devon (June 29, 2021). "Fact check: 'Mayoreo Sauce' is not a real Heinz product". USA Today. Archived from the original on June 29, 2023. Retrieved June 29, 2023.
  2. McGuill, Dan (June 25, 2021). "Did Heinz Launch a New Condiment Called 'Mayoreo'?". Snopes. Archived from the original on June 29, 2023. Retrieved June 29, 2023.
  3. Doctor Photograph (June 23, 2021). "@heinz, you son of a bitch. I'm in". Instagram. Retrieved June 29, 2023.
  4. Pomranz, Mike (June 30, 2021). "Oreo Mayonnaise Isn't Real (But it Might as Well Be)". Food & Wine. Archived from the original on June 29, 2023. Retrieved June 29, 2023.
  5. McCool, Bill (June 30, 2021). "Mayoreo is the Stuff of Photoshop Nightmares". Print. Archived from the original on June 29, 2023. Retrieved June 29, 2023.
  6. Bradley, Diana (June 30, 2023). "Mayoreo? Oreo and Heinz 'intrigued' by the idea". Campaign. Archived from the original on June 29, 2023. Retrieved June 29, 2023.
  7. Iseman, Courtney (January 24, 2023). "Does Heinz Mayoreo Sauce Really Exist?". Mashed. Archived from the original on June 29, 2023. Retrieved June 29, 2023.
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