Meatless Farm

Meatless Farm is a British company that produces vegan, plant-based meats which are made primarily from pea protein. It was founded in 2016 by the Danish entrepreneur, Morten Toft Bech.

Meatless Farm
TypePrivate
IndustryFood
Founded2016 (2016)
FounderMorten Toft Bech
Headquarters
Leeds, U.K.[1]
ProductsMeat analogues
Number of employees
100[2]
Websitemeatlessfarm.com

History

The company produces plant-based meats which are made primarily from pea protein.[1] It was founded in 2016 by Morten Toft Bech, a Danish entrepreneur and former trader.[3] As of October 2020, Meatless Farm employs 100 people in Leeds, Amsterdam, New York, and Singapore.[2]

The company started production in 2018,[4] and initially sold its products in British supermarkets. In September 2019, Meatless Farm expanded to the United States through a partnership with American supermarket Whole Foods.[5] In October its burger became the first plant-based burger to be added to the menu of British pub chain Wetherspoons.[6]

In September 2020, Meatless Farm secured £24m of funding.[7] The company had previously raised £14m from investors including Channel 4.[8][9]

On 12 June 2023, Meatless Farm made its entire 50 strong workforce redundant and entered administration.[10][11]

The company was bought out of administration by VFC Foods[12] in August 2023 and products under the brand name will reappear in Asda supermarkets.[13]

See also

References
  1. Smithers, Rebecca (3 August 2020). "Vegan food company provokes with M*** F*** advertising campaign". The Guardian. Retrieved 29 September 2020.
  2. Rodionova, Zlata (1 October 2020). "'Post-Covid, we all want to be healthier': How vegan brand Meatless Farm is changing habits for good". The Independent. Archived from the original on 12 May 2022. Retrieved 5 October 2020.
  3. Duke, Simon (28 May 2019). "Vegans scent victory in a retreat from meat". The Times. Retrieved 29 September 2020.
  4. Jolly, Jasper (1 December 2019). "Plant-based food firm Meatless Farms hires former Lidl boss". The Guardian. Retrieved 29 September 2020.
  5. Darrah, Kim (16 January 2020). "Plant-based meat startup Meatless Farm goes for a healthy image". Sifted. Retrieved 29 September 2020.
  6. Smithers, Rebecca (7 October 2019). "Wetherspoon's adds its first ever fake-meat burger to menu". The Guardian. Retrieved 29 September 2020.
  7. Smithers, Rebecca (28 September 2020). "Tesco sets 300% sales target for plant-based alternatives to meat". The Guardian. Retrieved 29 September 2020.
  8. Frost, Maisha (3 June 2020). "Meatless Farm Co serves up tasty plant alternatives for meat eaters worldwide". Daily Express. Retrieved 29 September 2020.
  9. Osborne, Alistair (23 September 2019). "Channel 4 takes a bite of Meatless Farm Company". The Times. Retrieved 29 September 2020.
  10. Dempsey, Jemma (12 June 2023). "Meatless Farm: Vegan mince firm on brink of collapse". BBC. Retrieved 14 June 2023.
  11. Ridler, Gwen (12 June 2023). "Meatless Farm staff made redundant as manufacturer appoints administrators". Food Manufacture. Retrieved 14 June 2023.
  12. Foreman, Polly. "'We're Only Just Getting Started': VFC Set To Save Meatless Farm Amid Bankruptcy Fears". Plant Based News. Retrieved 12 August 2023.
  13. "MEATLESS FARM PRODUCTS RETURN TO ASDA STORES". Grocery Gazette. Retail Gazette. Retrieved 12 August 2023.
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