Spark Foundry

Spark Foundry, established in 2017, is an advertising agency that provides media selection services.[1][2] It is based in Chicago, with offices also in Detroit, New York City, Seattle, Los Angeles, San Francisco as well as other locations world wide.[3] The agency currently has over 2,000 employees.

Spark Foundry
Industryadvertising agency
Founded2017
HeadquartersChicago
Area served
Worldwide
Key people
Chris Boothe (CEO)
Servicesmedia selection
Number of employees
2,000+
ParentPublicis Groupe
SubsidiariesDigitas
Starcom
Performics
Zenith
Websitehttps://www.sparkfoundryww.com/

Spark Foundry, part of the Publicis Media operating system, is a subsidiary of Publicis Groupe, a Paris-based holding company which is the world’s third largest communications group, the world’s second largest media counsel and media buying group, and active in digital and healthcare communications.[4] Spark Foundry’s sister agencies include Digitas, Starcom, Performics, and Zenith.[3]

History

Spark Foundry's roots began in 1929 with the foundation of Benton & Bowles, the first agency to consolidate media and programming in a single media management organization.[5] Benton & Bowles became DMB&B (D’Arcy, Masius, Benton & Bowles) after a merger in 1986. TeleVest, a subsidiary of DMB&B, was created in late 1993 as the national broadcast operation of the company. Then, in 1999, the media planning division of D’Arcy consolidated with TeleVest to form MediaVest, one of the original unbundled, full-service media service companies.[6]

In 2016, MediaVest merged with sister agency Spark to form Mediavest | Spark.[7] In 2017, Mediavest | Spark was renamed Spark Foundry.[8] In 2019, Spark Foundry announced a strategic alliance with sister agency Blue 449, consolidating a number of Blue 449's international branches under the Spark Foundry name while retaining the Blue 449 brand in the US, the UK, and France.[9]

Capabilities

Spark Foundry specializes in:

Awards and recognition

Spark Foundry has received several industry awards and recognition for its work in the advertising/media space.

  • 2004: Media Agency of the Year award by Adweek Magazine [10]
  • 2005: Gold Medal Award from the IRTS Foundation, Inc.[11]
  • 2007 and 2008: Media Agency of the Year by Media Magazine.[12]
  • 2009: USA Agency of the Year 2009: Best Buying and Planning.[13] by OMMA Magazine
  • December 2009: AdWeekMedia Best of thedia Agency of the Decade by Adweek [14]

Company mission

At the end of 2019, Blue 449 merged with Spark Foundry and the agency underwent a thorough workshop training scheme, in which employees were trained on Spark Foundry's planning process and approach to business. Their company motto is 'We bring heat to brands', with heat standing for 'Higher Engagement, Affininty and Transactions' [15] Spark identify their heat framework as a holistic approach for clientele development as well as rich investment into data, measurement and optimisation.[16]

References
  1. "Publicis Retires Mediavest Name After 18 Years, as Agency Rebrands as Spark Foundry". adweek.com. Retrieved 2018-01-26.
  2. "Spark Foundry - Home". facebook.com. Retrieved 2016-07-25.
  3. "Publicis Media | Publicis Groupe". publicisgroupe.com. Retrieved 2016-07-25.
  4. "About | VivaKi". vivaki.com. Retrieved 2016-07-25.
  5. http://www.mediavestww.com/who/history/
  6. According to the company web site.
  7. Richards, Katie (March 9, 2016). "Publicis Groupe Consolidates Its Media Agencies Into 4 Global Brands". www.adweek.com. Retrieved 2019-01-26.
  8. Oster, Erik (July 7, 2017). "Publicis Retires Mediavest Name After 18 Years, as Agency Rebrands as Spark Foundry". www.adweek.com. Retrieved 2019-01-26.
  9. Coffee, Patrick (March 5, 2019). "Publicis to Merge Global Media Networks Spark Foundry and Blue 449". www.adweek.com. Retrieved 2019-05-06.
  10. "Adweek – Breaking News in Advertising, Media and Technology". mediaweek.com. Retrieved 2016-07-25.
  11. "irtsfoundation.org". irts.org. Retrieved 2016-07-25.
  12. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=96945
  13. "MediaPost Publications Agency of the Year 2009: Best Buying and Planning: MediaVest". www.mediapost.com. Archived from the original on 2010-01-16.
  14. "AdweekMedia: Best of the 2000s - Media Agency of the Decade".
  15. "About | Spark Foundry".
  16. "Home". sparkfoundryww.com.
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