Media football

Media football is a version of football in which the teams are mainly made up of celebrities (influencers, actors, business stars, etc.)[1]. Media football emerged and developed in Russia in the late 2010s, although Russian teams have held matches between celebrities before.

German Popkov, founder of Amkal
Evgeniy Babenko, one of the founders of 2DROTS
risenHAHA and Dmitriy Egorov, founders of Broke Boys
Some journalists call these teams one of the most popular in media football.[1][2]

History

In 2017, Russian YouTubers who make content based on the FIFA video game series united in the 7F United team. The squad included Kefir, PandaFx, Finito, German El Classico Popkov, Stavr, Den4ik Flomasteroff and Goodmax. They recorded football challenges, but the channel did not last long due to organizational difficulties.[3]

In 2018, after the FIFA World Cup, Popkov decided to revive the idea of creating a media football club and invite "fifers" and football bloggers to the project under the temporary name German's Team. Football matches came to replace the challenges, and in August 2018 the team was named Amkal.[3]

In 2020, Popkov organized the Moscow Celebrity Cup, in which 12 teams participated. Among the participants were the teams of Match TV and Comedy Club Production. The team of the YouTube channel 2DROTS also participated in it.[3]

In 2021, Popkov restarted his project. At the same time, the NaSporte club began to gain momentum in media football, which included such celebrities as Danya Milokhin, T-killah and football player Dmitry Tarasov.[3]

In August 2022, Amkal and 2DROTS were invited to the 2022–23 Russian Cup.[4]

Tournaments

Reception

Journalists note the popularity of media football. Ivan Kovalchuk from Eurosport wrote that "current schoolchildren are more interested in watching" media football than RPL.[3] Shamil Gadzhiev from Life emphasized that interest to football bloggers is "sometimes even greater than in recognized sports masters".[6] Sergey Mikhailichenko from Football Culture wrote that today media football is "a fairly serious topic with good investments and a large audience coverage".[7]

Vasily Utkin believes that media football should not be singled out as a separate phenomenon.[8] Anzor Kavazashvili has a positive attitude towards media football.[9] Some other former and current professional football players, such as Oleg Kornaukhov, Sergei Bozhin and Denis Yakuba, on the contrary, are skeptical about media football.[10][11][12]

Konstantin Krinsky from Championat.com writes that media football is "a great promoter of the Russian Cup at the lower stages".[13] Minister of Sports Oleg Matytsin spoke positively about the participation of media teams in the Russian Cup.[14]

Mikhail Kerzhakov believes that media football will not be more popular than professional football.[15] Kirill Malyarov wonders why some footballers prefer media football over professional football.[16] Igor Osinkin called media football "quite interesting", but does not believe that it will replace professional football in the near future.[17]

See also

References
  1. Олег Футболов (2022-09-07). "Кто такой и чем известен медиафутбол". The Flow. Archived from the original on 2022-09-07. Retrieved 2022-09-07.
  2. Кирилл Воробьёв (2022-08-26). Артём Соколов (ed.). "Блогеры собирают полные стадионы и даже обыгрывают профессионалов. Что такое медиафутбол?". daily.afisha.ru. Archived from the original on 2022-08-26. Retrieved 2022-08-26.
  3. "Как развивался блогерский футбол? «Амкал» и «На Спорте» уже сейчас интереснее, чем РПЛ". Eurosport (in Russian). 2022-02-02. Archived from the original on 2022-02-02. Retrieved 2022-02-23.
  4. Елизавета Берестова. "Официально: «Амкал» и 2DROTS сыграют в Кубке России". www.championat.com (in Russian). Archived from the original on 2022-08-11. Retrieved 2022-08-12.
  5. "В Лужниках пройдет футбольный турнир среди блогеров «Liga Bloggers Cup»". Советский спорт (in Russian). Archived from the original on 2022-09-08. Retrieved 2022-09-09.
  6. "Любители теснят профессионалов: "Амкал", "Красава" и другие блогеры, которые разрывают мир спорта". Life.ru (in Russian). 2021-09-18. Archived from the original on 2021-09-17. Retrieved 2022-02-23.
  7. "Футбол блогеров — шоу, которое мы заслужили?". Культура Футбола (in Russian). 2022-01-14. Archived from the original on 2022-02-23. Retrieved 2022-02-23.
  8. "Василий Уткин: «Людям нужен качественный футбол. Медиалига может выйти на этот уровень, но одним хайпом не обойтись»". Sports.ru. Archived from the original on 2022-08-18. Retrieved 2022-08-16.
  9. "Ветеран «Спартака» Кавазашвили одобрил медийный футбол". Матч-ТВ. 2022-08-19. Archived from the original on 2022-08-21.
  10. Диана Валавичюте. "Олег Корнаухов: медийный футбол — это большой обман. Нужно стараться стать профессионалами". www.championat.com (in Russian). Archived from the original on 2022-08-23. Retrieved 2022-08-23.
  11. "Сергей Божин поделился своим мнением о медийном футболе". sport-express.ru (in Russian). 2022-08-19. Archived from the original on 2022-08-23. Retrieved 2022-08-23.
  12. "Игрок «Крыльев Советов» Якуба: «Медиалига — это не футбол. Что они делают на поле, вообще не знаю» - 15 июля 2022 - Sport24". sport24.ru (in Russian). Archived from the original on 2022-08-23. Retrieved 2022-08-23.
  13. Константин Кринский. "Хватит хейтить «Амкал» и 2DROTS в Кубке России. Они делают российский футбол лучше". www.championat.com (in Russian). Archived from the original on 2022-09-01. Retrieved 2022-09-01.
  14. "Матыцин заявил, что приветствует участие медиакоманд в Кубке России по футболу". tass.ru. Archived from the original on 2022-09-03. Retrieved 2022-09-03.
  15. "Михаил Кержаков: медиафутбол не будет популярнее профессионального". РИА Новости Спорт (in Russian). 2022-09-11. Archived from the original on 2022-09-12. Retrieved 2022-09-12.
  16. Кирилл Вейович. "Игрок «Балтики» Маляров: зачем с детства профессионально играли, если идёте в Медиалигу?". www.championat.com (in Russian). Retrieved 2022-09-24.
  17. ""Дзагоев учился в Беслане, когда произошла трагедия. Без слез те дни не вспомнишь...» Осинькин — о «Спартаке», Абрамовиче, сборной и «Челси"". sport-express.ru (in Russian). 2022-09-28. Retrieved 2022-09-28.
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