Advertising inventory

Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.[1]

History

Traditionally advertising inventory was sold during upfront events in the third week of May.[2][3] However, advertising space is increasingly being transacted algorithmically, such as with real-time bidding.[4]

Categories

Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[5]

  • Premium guaranteed
  • Audience targeted
  • Remnant
  • Sponsorships

References
  1. Strain, Mary. "What Does Advertising Inventory Mean?". smallbusiness.chron.com. smallbusiness.chron.com. Retrieved 29 September 2015.
  2. Rasko, Rob (April 16, 2015). "Are You Ready For A Digital "Upfront?"". Marketing Land. Retrieved October 17, 2016.
  3. Lee, Edmund (May 12, 2019). "As TV Industry's $20 Billion Week Starts, Signs That Streaming Isn't King Yet". The New York Times. ISSN 0362-4331. Retrieved May 14, 2019.
  4. "Parks Associates: RTB will change online display advertising". Direct Marketing News. Archived from the original on 2015-05-03. Retrieved 2014-01-17.
  5. Picard, Eric. "How publishers sell ad inventory". imediaconnection.com. imediaconnection.com. Archived from the original on 23 February 2016. Retrieved 29 September 2015.
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