Medio (company)

Medio is a business-to-business mobile web analytics provider based in Seattle, Washington. The company processes pre-existing data[2] to provide historic and predictive analytics. Medio is built on a cloud-based[3] Hadoop platform and is designed to interpret big data for mobile enterprise. Medio has had partners including: IBM, Rovio,[4] Verizon, T-Mobile,[5] ABC, and Disney.[6]

Medio
TypeAcquired
IndustryMobile analytics and big data
FoundedSeattle (2004)
Key people
Brian Lent (Founder) Rob Lilleness (CEO)[1]
WebsiteMedio.com

Medio was founded in 2004 by Brian Lent, Bill Bryant, David Bluhm, and Michael Libes and employed 40 people.[7] Founded to be the 'Google' of mobile search engines,[8] Medio was backed by $30 million in initial venture funding from companies including: Accel Partners, Mohr Davidow Ventures, and Frazier Technology Ventures.

Medio received $11 million more in 2006[9] to create a mobile analytics search engine capable of searching for ringtones, graphics, and internet-delivered information.[8] This sparked employment to over 100 employees for some time, but in 2009 Google released their new mobile search engine. Rob Lilleness, who joined the company as President and COO in 2007 and was subsequently named CEO in 2009, took that as an opportunity to refocus as a predictive analytics and data science provider, using their recommendations engine as a key component of their newly focused company.[10] The shift resulted in lay-offs of much of the staff, scaling back to nearly 60 employees.[11]

By the end of 2010, the company became profitable, nearly tripling its sales from previous years.[12] Medio grew to 70 employees with a total of $44 million in venture funding.[6]

On July 1, 2014, Medio was acquired by Nokia.[13][14]

References
  1. "Robert P. Lilleness - Businessweek"
  2. John Trent (October 5, 2012). "Engineering grad Lent shares story". UNR. Retrieved 2013-08-02.
  3. Greg Lamm (October 26, 2011). "IBM powers Seattle's Medio Systems in the cloud". Puget Sound Business Journal.
  4. Nicole Perlroth (August 19, 2011). "Angry Birds Developer Partners With Medio As It Heads Into Billion Dollar Valuation Territory". Forbes. Retrieved 2013-08-30.
  5. Sharma, Amol (November 12, 2007). "T-Mobile Wagers Deal With Google Is Worth the Risk - WSJ.com". Online.wsj.com. Retrieved 2013-08-11.
  6. Dean Takahashi (May 14, 2013). "Medio launches way for game and app developers to get more users". VentureBeat. Retrieved 2013-07-06.
  7. John Cook (October 27, 2005). "Venture Capital: Aiming to establish mobile search". seattlepi.com. Retrieved 2013-08-14.
  8. Duryee, Tricia (2007-03-19). "Business & Technology | Medio launches cellphone ad network | Seattle Times Newspaper". Seattletimes.com. Retrieved 2013-08-30.
  9. John Cook (2006-11-15). "Medio attracts $30 million: Seattle mobile search startup will expand". seattlepi.com. Retrieved 2013-08-30.
  10. "Medio taps top executive", seattlepi.com July 2, 2007.
  11. Ina Fried (March 17, 2011). "Onetime Mobile Search Player Medio Aims for Rebirth as Analytics Company". AllThingsD. Retrieved 2013-07-26.
  12. Brier Dudley (August 19, 2008). "Angry Birds maker Rovio taps Seattle's Medio | Seattle Times Newspaper". Seattletimes.com. Retrieved 2013-08-15.
  13. "Nokia Looks To Bolster Its HERE Maps Business With Recent Buys", Forbes, June 17, 2014.
  14. "Nokia acquires mobile analytics company Medio for ‘Here’ location platform", Geekwire, June 12, 2014.
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