Megan Coyne

In 2017, Coyne began her involvement in statewide New Jersey politics as an intern for the 2017 gubernatorial campaign of Phil Murphy, who would later become the Governor of New Jersey. Throughout much of 2018 and 2019, Coyne worked in Murphy's administration as a communications intern, before becoming a full-time member of the governor's communications staff in 2019 following her graduation from Rutgers University.[2]

As a full-time staff member in the Office of the Governor, Coyne was one of the two people to run the New Jersey state Twitter account, shaping the account's posting into a mix of internet memes and official information.[4] Coyne became widely recognized among Democrats, owing to the account's viral tweets and its poignant persona.[1] Under her tenure, the New Jersey state Twitter account grew substantially and became the largest official Twitter account of any U.S. state.[8]

In August 2022, Coyne left her role in New Jersey to serve as the White House Deputy Director of Platforms, where she manages the Twitter account for the White House.[2] Shortly thereafter, several U.S. representatives tweeted in opposition to Biden's student loan forgiveness program; the White House account responded by quote tweeting the representatives and noting how much each individual representative received in PPP loan forgiveness. One user remarked that the White House had gone "goblin mode"; as the account's new manager, Coyne was speculated to be behind the tweets. The White House has not confirmed that rumor, although Buzzfeed News reported that Coyne retweeted a screenshot of the trending incident with a ":)".[9]