Ishq FM

Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music[2] FM Radio Channel in India that broadcasts in the major cities: Delhi, Mumbai, & Kolkata. It was initially launched as Meow FM, which was a talk-based channel and served Delhi, Indore, Mumbai and Kolkata.[3] It is an India Today Group venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced "Meri Meow", a social network for its fans.[4] In September 2010 the channel had changed its name to OYE-FM and programming to a Filmi format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.[5]

Ishq FM
ISHQ FM logo
Frequency104.8 MHz
BrandingIshq 104.8 FM
Programming
Language(s)Hindi, Bengali
FormatPop/Adult Contemporary
Ownership
OwnerIndia Today Group
OperatorRadio Today Broadcasting Ltd[1]
History
First air date
30 May 2007 (2007-05-30)[1]
Former call signs
MEOW, OYE
Call sign meaning
Hindi word for love
Links
WebcastListen Live
Websiteishq.com

Channel Description

Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar.

The brand will have a target audience of 25-34-year.

See also

References
  1. "Radio Today launches Meow 104.8 FM, India's first radio station for women". exchange4media.com. 31 May 2007. Retrieved 19 July 2018.
  2. "Kolkata gets its first romantic radio FM station". Business Standard. Press Trust of India. 22 November 2016.
  3. "Meow FM officially launched in Kolkata", 8 October 2007.
  4. "Meow launches social networking platform", 28 July 2008.
  5. "Oye FM turns 'Ishq FM'". radioandmusic.com. Indiantelevision Dot Com Pvt. Ltd. 8 September 2016. Retrieved 19 July 2018.


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