Messe Stuttgart convention center

48°41′37″N 9°11′13″E

Messe Stuttgart convention center
TypeGerman limited (GmbH)
IndustryTrade shows, exhibitions, conventions
Founded1940
HeadquartersStuttgart, Germany
Key people
Ulrich Kromer von Baerle
ProductsConvention centers
Revenue€ 61 million (2006)
Number of employees
237 (2006)
Websitewww.messe-stuttgart.de
Messe Stuttgart convention center (dark red, in the upper left corner), next to Stuttgart airport
Mess Stuttgart convention center with Bosch parking garage at Stuttgart Airport (2019)
West Entrance
Convention center grounds

Messe Stuttgart is a convention center next to Stuttgart Airport, 12 km south of Stuttgart, Germany. It is the ninth-biggest convention center in Germany.

The new Messe Stuttgart site, completed in 2007, is right next to the A8 autobahn (highway). The center is accessible from Stuttgart Flughafen/Messe station on the local suburban railway network. Buses also travel to Messe Stuttgart from nearby Esslingen, Göppingen, Reutlingen and Tübingen. There are plans to link Messe Stuttgart and Stuttgart airport to the proposed Stuttgart–Wendlingen high-speed railway between Stuttgart and Ulm by 2019 as part of the Stuttgart 21 Project.

Parking garage

One of the most striking features of Messe Stuttgart is its huge parking garage, which spans the A8 Autobahn and can accommodate 4,200 vehicles on five levels. Display rights for the 4-ton logo on both sides of the garage's bridge were sold to Robert Bosch GmbH, which paid around 20 million euros for exclusive advertising space. The logo is the second-largest illuminated sign in the world and the biggest logo in the world after the unlit Hollywood Sign.[1]

Brief history

Before completion of the new site next to Stuttgart Airport, Messe Stuttgart had been based in the Killesberg suburb of Stuttgart for more than 50 years. As nearby housing estates encroached on the old site's parking and roads, it was closed down to make way for public housing for seniors and apartments.

Criticism

Immediately after opening, Messe Stuttgart was plagued by a number of unexpected teething problems, ranging from faulty barcode readers at the entrances to poor signage.

Construction of the new site, originally approved in 1993, was subject to repeated delays. First, local farmers refused to sell their land after successful lobbying by nearby residents. After compulsory repossession of land was approved by the Baden-Württemberg State Government, demonstrations led to a string of court cases between landowners and the company hired to build the new center. An agreement was eventually reached between the local government and landowners amid cries from local residents that the farmers had "sold out" to politicians and had only gone along with lobbyists in the first place to maximize returns on the sale of land.

References
  1. (German) 'Bosch will ins Guinnessbuch der Rekorde.' (Bosch wants to make it into the Guinness Book of Records), Stuttgarter Zeitung Newspaper, 24 September 2007
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