Michael Gartenberg

Michael Gartenberg is an American technology journalist, analyst and blogger. He is a former[1] Apple Inc. employee,[2] and was previously a Research Director at Gartner,[3] focussed on the world of the interconnected consumer.

Michael Gartenberg
Known fortechnology journalist and blogger
WebsiteMichael Gartenberg Blog

Gartenberg now writes as Analyst-in-Residence for imore.com.[4]

Work

After a 10-year absence, Gartenberg re-joined Gartner in 2010.[5] He previously worked as a partner at Altimeter Group,[6] as Vice President of Strategy and Analysis at Interpret, LLC,[7] and as a vice president at Jupiter Research.

Gartenberg had an aborted employment with Microsoft.[8] He was hired in February 2007 with the job title "Enthusiast Evangelist" to publicize Windows Vista[8][9][10] but left after three weeks in March 2007, returning to his former job at Jupiter Research.[11]

Gartenberg also contributes to many media outlets. He has monthly online columns in Computerworld[12] and Macworld and a weekly online column on Engadget. He previously wrote a weekly column for SlashGear.[13]

In October 2007, regarding a potential Microsoft Windows competitor, Linux, he wrote "Linux still doesn't make it on desktop.... For now and the foreseeable future, it's going to remain a Microsoft world. Linux still isn't the answer."[14] Gartenberg repeated the claim in an opinion piece published in March 2010, wherein he denied that use of a free operating system significantly reduces cost of computer ownership.[15]

In July 2009, Google announced the development of an operating system for netbooks, ChromeOS, due for release in late 2010. Gartenberg opined "Chrome OS is not a threat to Windows.... By creating of lot of Fear, Uncertainty and Doubt this morning... they hope to take the attention and luster off of [Microsoft] Windows 7"[16] and "... history doesn't run in favour of Chrome OS's principles".[17]

References
  1. "Michael Gartenberg on Twitter". Retrieved 2016-09-04.
  2. Longtime Tech Industry Analyst Michael Gartenberg Joins Apple, forbes.com, May 22 2013
  3. Michael Gartenberg, Mar 22, 2010 Archived 2011-04-19 at the Wayback Machine
  4. "Former Apple marketing director Michael Gartenberg joins iMore as Analyst in Residence!". Retrieved 2016-09-04.
  5. Gartenberg bio at Gartner.com
  6. Who Is Michael Gartenberg?, altimetergroup.com, 12 May 2009
  7. Who Is Michael Gartenberg?, gartenblog.net, 12 May 2009
  8. Microsoft Hires Michael Gartenberg as New Evangelist, Feb 15, 2007
  9. Evangelist Gartenberg back to being analyst, March 7, 2007
  10. Michael Gartenberg. Microsoft’s 801st evangelist, Feb 15, 2007
  11. "Gartenberg Quits Microsoft, Returns to Jupiter"
  12. Columnists Michael Gartenberg, 12 May 2009 Archived 23 April 2009 at the Wayback Machine
  13. Michael Gartenberg Weekly Column on SlashGear, 08 July 2009
  14. Linux Still Doesn't Make it On Desktop, Gartenberg, Oct 01, 2007
  15. "Linux struggles to make a dent in desktop". Computerworld UK. Retrieved 2010-03-11.
  16. Chrome OS is not a threat to Windows, Gartenberg, July 08, 2009
  17. Google's new platform Chrome aims to show Microsoft's Windows the door, Guardian, July 08, 2009
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