Michelle Groskopf

Michelle Groskopf is a Canadian photographer.

Life

Groskopf grew up in the 1980s in a suburb of Toronto. As an adult, she moved to Europe and then New York City,[1] where she worked as a television producer and as a professor at the School of Visual Arts. In 2012, she moved from New York City to Los Angeles,[2] and was inspired by its similarities to her childhood home.[1]

Groskopf's partner is Sasha Tivetsky, who is also a photographer.[3]

Work

Groskopf got started as a photographer by using her free time to experiment with street photography. After she began sharing her photos, she began receiving offers for work and exhibitions. Her first commercial photo shoot was for Apple Inc.[3]

In July and August 2018, Groskopf took the photographs for a feature in the 25th anniversary issue of Wired. Anna Goldwater Alexander, the magazine's photography director, wrote that "Groskopf's technique is like nothing I've ever seen" and that she was particularly attracted to "[bright] colors and interesting textures". She used a Sony α7R III to take the photos, and the average shoot took 7 minutes.[4]

In 2020, Groskopf worked with other photographers and Diversify Photo to create a list of Black photographers for brands and publications to hire.[3]

Reception

In 2018, The New Yorker described Groskopf as having "brought the tradition of New York street photographers" with her when she moved from New York to Los Angeles, and characterized her photography as "vivacious".[2]

In 2019, Groskopf was included in the Photo District News list of 30 new and emerging photographers to watch.[5] Creative Review described her photography as "big without trying".[6]

References
  1. Coughlin, Sara (March 17, 2016). "16 Photos That Anyone Who Grew Up In The Suburbs Will Relate To". Refinery29. Retrieved June 4, 2021.
  2. Marikar, Sheila (July 12, 2018). "A New York-Trained Street Photographer Captures the Art of Walking in L.A." The New Yorker. Retrieved June 4, 2021.
  3. "The Commercial Success of a Street Photographer". The Luupe. August 13, 2020. Retrieved June 4, 2021.
  4. Alexander, Anna Goldwater (September 18, 2018). "How We Captured (Almost) All of the WIRED25 Portraits". Wired. ISSN 1059-1028. Retrieved June 4, 2021.
  5. "Samantha Cooper and Michelle Groskopf on the Negotiating Styles of Male and Female Photographers". Photo District News. September 18, 2019. Retrieved June 4, 2021.
  6. Fletcher, Gemma (May 28, 2019). "Exposure: Photographer Michelle Groskopf". Creative Review. Retrieved June 4, 2021.


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