Micro-volunteering

Micro-volunteering describes a volunteer, or team of volunteers, completing small tasks that make up a larger project. These tasks often benefit a research, charitable, or non-governmental organization. It differs from normal volunteerism as the tasks take only minutes to a few hours, and the volunteer does not make a long-term commitment. As a form of virtual volunteering, the tasks are usually distributed and completed online via an internet-connected device, including smartphones. It typically does not require an application process, screening or training period, takes only minutes or a few hours to complete, and does not require an ongoing commitment by the volunteer.

History

At the global level, in 2000 the United Nations Volunteers programme launched the Online Volunteering service[1] to provide a venue where individuals from across the globe can take action for sustainable human development by supporting the activities of development organizations over the Internet. Grassroots organizations, international NGOs, local governments, educational institutions, and United Nations agencies just need to register in this website, describe the microtask that should be addressed and launch a global call for support from individuals worldwide.

The term "microvolunteering" first appeared on 9 May 2006 within a response to a blog post on the U.K. mySociety platform.[2] A few months later, a Spanish microvolunteering website registered the phrase "microvoluntarios" as a web domain name.[3] Microvoluntarios created the first publicly accessible online micro-volunteering platform in May 2008,[4] after the first micro-volunteering mobile phone application was submitted to a public Google Android competition by The Extraordinaries.[5]

The concept was popularized by The Extraordinaries, a San Francisco-based social enterprise founded in January 2008. Their product is currently operating as Skills For Change.[6] Other current popular microvolunteering projects include the platform Help From Home[7] and Be My Eyes,[8] a project focused on connecting volunteers to people with visual impairments in real time.

Micro-volunteering, online volunteering and online activism through social media are fast growing trends, but there have been some concerns. Some observers believe the digital divide may further exclude people with limited access to technology and that benefits are not as accessible in low-income countries. Others assert that technology has made volunteerism more impersonal by discouraging face-to-face interaction, possibly obstructing volunteer engagement.[9] Additionally, some non-profit organizers are not convinced that it will be effective.[10]

Examples

The tasks involved in a micro-volunteering project are often similar to the crowdsourcing tasks found on crowdwork platforms such as Amazon Mechanical Turk. Tagging photos from a vast database[11] or transcribing manuscripts are some examples. NASA's ClickWorkers project asks online volunteers to identify martian craters from photos.

However, nonprofits and non-governmental organizations have also successfully deployed micro-volunteer projects through text messaging.[12] Volunteer health workers, for example, send SMS text messages to report basic symptoms of illness and disease. Plotting the geographical occurrence of these symptoms on maps (or "crowdmapping"), using programmes such as Kenyan-based Ushahidi can help epidemiologists to identify patterns of disease and provide early warning of potential outbreaks. In Rwanda, the government distributes cell phones to volunteer community health-care workers in rural areas. These are used to monitor the progress of pregnant village women, to send regular updates to health-care professionals, and to call for urgent assistance when necessary. The scheme has contributed significantly to reducing maternal deaths.[13] SMS messaging is also a powerful tool for election monitoring organizations to support the work of volunteers. It can help them to address logistic challenges more rapidly as well as contributing to effective election oversight and the protection of citizens' rights.[14]

Micro-volunteering is not always a solo activity, and some projects have included aspects of friendsourcing. Brady et al. explored this concept by forwarding visual questions from people with visual impairments to volunteers on Facebook. Questions were automatically posted to the volunteers' Facebook New Feeds, and responses to the question from the volunteers' friends were then returned to the original requestor.[15]

Relationship to online activism

Micro-volunteering is closely related to micro-activism, where organizations recruit online volunteers to complete small acts of advocacy. For example, in 2013, the Human Rights Campaign spread a logo for marriage equality on Facebook through user profile pictures to raise awareness for the issue.[16] These efforts are sometimes labelled as "slacktivism", as they require very little commitment from volunteers and their effectiveness is debated.[17] Savage et al. also encouraged online activism in an interactive method by using a Twitter bot to seek out and contact potential volunteers.[18]

See also

References
  1. Online Volunteering service, History
  2. "Do me a favour". 2006-04-06.
  3. http://whois.domaintools.com/microvoluntarios.org
  4. "¿Te sobran 20 minutos? Hazte microvoluntario virtual!". Archived from the original on 2013-11-14. Retrieved 2011-12-27.
  5. Mobile phone volunteering Archived 2012-05-16 at the Wayback Machine
  6. "SkillsForChange Microvolunteering. Skilled Online Volunteering". Archived from the original on 2013-06-22. Retrieved 2015-08-05.
  7. "Help From Home: Microvolunteering info and microvolunteer actions". helpfromhome.org. Retrieved 28 April 2017.
  8. "Be My Eyes Bringing Sight to the Blind and Visually Impaired". bemyeyes.com. Retrieved 28 April 2017.
  9. Gladwell, M. (2010, October 4). Small change: Why the revolution will not be tweeted. The New Yorker. Retrieved 12 May 2011 from http://www.newyorker.com/magazine/2010/10/04/small-change-3
  10. Voida, Amy; Harmon, Ellie; Al-Ani, Ban (2012-01-01). "Bridging between organizations and the public". Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. CHI '12. New York, NY, USA: ACM. pp. 1967–1976. doi:10.1145/2207676.2208341. ISBN 9781450310154. S2CID 2825001.
  11. Photo database tagging and editing Archived 2015-07-04 at archive.today
  12. SWVR "Archived copy" (PDF). Archived from the original (PDF) on 2015-07-14. Retrieved 2014-11-26.{{cite web}}: CS1 maint: archived copy as title (link)
  13. Desai, L. (2010, July 28). Cell phones save lives in Rwandan villages. Cable News Network. Retrieved 30 April 2011 from http://articles.cnn.com/2010-07-%5B%5D 28/world/Rwanda.phones.pregnant.wo men_1_cell-phones-health-workers-free- phones?_s=PM:WORLD
  14. State of the World’s Volunteerism Report 2011, "Archived copy" (PDF). Archived from the original (PDF) on 2014-12-02. Retrieved 2015-07-01.{{cite web}}: CS1 maint: archived copy as title (link)
  15. Brady, Erin; Morris, Meredith Ringel; Bigham, Jeffrey P. (2015-01-01). "Gauging Receptiveness to Social Microvolunteering". Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. CHI '15. New York, NY, USA: ACM. pp. 1055–1064. CiteSeerX 10.1.1.698.2761. doi:10.1145/2702123.2702329. ISBN 9781450331456. S2CID 30506611.
  16. Vie, Stephanie (30 March 2014). "In defense of "slacktivism": The Human Rights Campaign Facebook logo as digital activism". First Monday. 19 (4).
  17. Voida, Amy; Harmon, Ellie; Al-Ani, Ban (2012-01-01). "Bridging between organizations and the public". Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. CHI '12. New York, NY, USA: ACM. pp. 1967–1976. doi:10.1145/2207676.2208341. ISBN 9781450310154. S2CID 2825001.
  18. Savage, Saiph; Monroy-Hernandez, Andres; Höllerer, Tobias (2016-01-01). "Botivist". Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing. CSCW '16. New York, NY, USA: ACM. pp. 813–822. arXiv:1509.06026. doi:10.1145/2818048.2819985. ISBN 9781450335928. S2CID 1568426.
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